79 episodes

Proven marketing strategies, inspirational guest speakers and practical tips for overwhelmed business owners to help cover your marketing gaps and to drive your performance. You don’t have to struggle with your marketing, you can get back to your business as you get clear, organized and consistent!

Powerful Marketing Tips podcast Powerful Marketers

    • Business
    • 5.0 • 2 Ratings

Proven marketing strategies, inspirational guest speakers and practical tips for overwhelmed business owners to help cover your marketing gaps and to drive your performance. You don’t have to struggle with your marketing, you can get back to your business as you get clear, organized and consistent!

    What is the best sales strategy?

    What is the best sales strategy?

    Your sales and marketing strategy should be getting you more clients. In this episode, Mari-Liis covers how to align marketing and sales for conversion. We know that marketing is about getting people to know, like and trust your brand. Sales happen when these 3 boxes are checked. 
    There are many places to allocate your marketing budget to gain ”know, like, and trust”. There are digital or offline marketing, point of sale activities, code calling, of course, networking, social media, word of mouth, etc. There are so many options!  But here’s the thing, none of these work alone. You need to have a multi-platform strategy. Let’s talk about it!

    • 7 min
    How to start building an international brand?

    How to start building an international brand?

    Kathryn Read is an international sales and marketing consultant with over 25 years experience developing niche products in emerging markets. She helps companies breakthrough international barriers in Europe and Asia, creating successful entrepreneurs and a thriving global marketplace. With her consulting and mentoring, Kathryn firmly believes that business is done between people and therefore places her focus on building strong relationships that form a solid foundation.

    When you look at your foreign markets as an entrepreneur, you need to ask yourself, are these the same consumers that I would have at home? Do they value the same things as my existing consumer base? How do I need to communicate the right message? 

    It’s really important not to assume that things in your home market would work abroad. You need to do your market research.

    • 45 min
    How to repurpose content?

    How to repurpose content?

    Social media content is an effective tool to grow your business online. Your social media presence helps you stay top-of-mind and should bring in leads. 

    Constantly producing content can be draining, but this issue can easily be resolved. 

    Give your customers a backstage pass! Showcase things that happened in your business. You can also repurpose old content to make it fresh and newly relevant. One example is to turn long-form content into shorter content such as carousels, quotes with graphics, memes, and video clips. Creating content doesn’t have to stress you out. You just need a little organization.

    • 7 min
    Shooks: The power of writing a short, helpful book to differentiate your business

    Shooks: The power of writing a short, helpful book to differentiate your business

    Books help your business and brand stand out. Today, the Powerful Marketing Tips Podcast welcomes publishing coach and bestselling author Mike Capuzzi. 

    Mike Capuzzi shares his insights on the continual importance of books. Despite digital media domination, books still retain significance. Entrepreneurs can complement their businesses and brand by publishing their own books. You just need an idea and discipline. Surprisingly, shorter books often provide more value for readers. 

    Mike gives his advice on the process of writing books. Aiming for perfection leads to roadblocks. He touches on how entrepreneurs can find courage in conveying ideas and finding their writing voice. He introduces the term, “shooks”, which pertains to short books with 100 pages.

    • 39 min
    Why do you need to be on LinkedIn?

    Why do you need to be on LinkedIn?

    No one succeeds in the business world alone. Gaining connections does wonder for your business. The more people you reach out to, the better opportunities you have. In the digital age, you can easily connect with people on social media platforms. LinkedIn provides you with a space where you can connect, interact, and learn from experts in your field and industry. 

    In this episode, Powerful Marketing Tips Podcast host Mari-Liis Vaher shares her entrepreneurial journey and how connections helped build her business. After migrating to a new country with her family, she was able to adjust well by connecting with the locals and getting engaged with their community. The same principles apply for business owners. 

    Today, LinkedIn has 850 million members and it continues to grow as one of the most popular social media platforms. Its mission is to provide a platform for people to connect so they can have a fulfilling career and promising business opportunities. If you still haven’t been on LinkedIn yet, it’s time to set up your profile, create your community page, find your target audience, and engage in B2B collaborations!

    • 7 min
    How to Launch and Monetize Your Podcast

    How to Launch and Monetize Your Podcast

    In this episode, Mark Savant shares his insights about the ways that you can monetize your podcast. Finding your audience, identifying their problems, and leveraging your podcast as a platform to share solutions for their problems are ways to get their attention and engagement. It all matters on the value that your show provides. If you’re a business owner with a podcasting agency like Mark, your podcast opens a window of opportunity to acquire clients so you can run their podcasts for them and earn lucrative income.

    • 53 min

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