16 episodes

Proven marketing strategies, inspirational guest speakers and practical tips for overwhelmed business owners to help cover your marketing gaps and to drive your performance. You don’t have to struggle with your marketing, you can get back to your business as you get clear, organized and consistent!

Powerful Marketing Tips podcast Powerful Marketers

    • Business
    • 5.0 • 1 Rating

Proven marketing strategies, inspirational guest speakers and practical tips for overwhelmed business owners to help cover your marketing gaps and to drive your performance. You don’t have to struggle with your marketing, you can get back to your business as you get clear, organized and consistent!

    7 Steps to Effective Calendar Management

    7 Steps to Effective Calendar Management

    The number one reason why so many busy professionals feel stressed, anxious, unmotivated and unhappy about their work is poor time management. In this quick tips episode, Laura Kukemelk shares the 7 steps to effective calendar management so that you can be more productive!


     


    Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk/


    Find out more: https://powerful-marketers.com/podcast/

    • 5 min
    Why Leaders Need to Evolve Before They Can Transform Their Companies

    Why Leaders Need to Evolve Before They Can Transform Their Companies

    Are you contemplating the best strategy for growing your adolescent business in 2022? According to Nick Cramp, business owner and author of Better Before Bigger, there are six key areas of your business to focus on improving. 


    Nick works with adolescent businesses to help them grow into sustainable, mature companies. In his book, Better Before Bigger, he outlines six key areas that consistently lead to successful growth. He emphasizes the importance of growing better before growing bigger and explains business growth as climbing a mountain with periods of growth occurring at each plateau. The six key areas discussed are: inspirational leadership, strategic clarity, reciprocal relationships, numerical extrapolation, reputational maximization, and operational optimization.


    Tune into this week’s episode of Powerful Marketing Tips to hear in depth descriptions of each of the six key steps to business success. Learn how to take your adolescent company to new heights by changing your mindset and refocusing your growth strategy!


     


    Quotes


    • “[When I started business coaching], that’s when my real education started into understanding business life cycles, understanding what it takes to achieve sustainable success in a repeatable way which allows the business owner to feel in control and grow the business. I think the difficulty is that complexity around growth and control and it genuinely seems you can have one but you can’t have both simultaneously. My journey over the last few years has been working primarily with adolescent stage companies and trying to understand what’s the difference between the ones that scale successfully to maturity and the ones that never get past that stage.” (03:36-04:27)


    • “When we start in business we look at business growth as being like climbing a mountain. When we’re a kid we see mountains as being triangles…when in reality a mountain is climbing, plateaus, slight downhills, more climbing. It’s actually much more nuanced. I think that’s what we forget when we run a business. That at various times we need to be on a plateau, and that means we have the time to catch ourselves up, refocus, re-energize, re-strategize…let the business catch up.” (05:06-06:03) 


    • “Once we’ve made a commitment public, we are much more likely to stick to it.” (15:36-15:40) 


    • “They owe it to themselves to take the time to grow better before bigger. They’re the one ultimately paying the price of their current strategy. They’re the one that’s feeling overwhelmed, slightly trapped, slightly resentful that they haven’t got more time. My advice would be that you owe this to yourself and as the leader you get a say in this. You’ve got the permission, the opportunity to put a different strategy in place. If the current strategy is not working for you, change it. Be brave, be courageous, and do something different rather than just plow on expecting something magically to change.” (34:35-35:27)


     


    Links


    Connect with Nick Cramp


    • Website: www.nickcramp.com


    • LinkedIn https://www.linkedin.com/in/nickcramp


    • Instagram https://www.instagram.com/nick_cramp_/


     


    The song that motivates Nick into action:


    • "Let It Go" from the movie Frozen (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/)


     


    Become a guest on our podcast: https://powerful-marketers.com/guest-application/


     


    Podcast production and show notes provided by HiveCast.fm

    • 38 min
    4 Reasons Why Multitasking Is Bad for You

    4 Reasons Why Multitasking Is Bad for You

    Multitasking is not as great as you may think. In fact, it can even be harmful.


    In this quick tips episode, Mari-Liis Vaher explains the 4 main reasons why multitasking is bad for you.


    Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis/


    Find out more: https://powerful-marketers.com/podcast/

    • 4 min
    How to Get Out of Your Own Way

    How to Get Out of Your Own Way

    Are you wondering what actionable steps you can take to boost your business’s success in 2022? According to Stephen Scoggins, entrepreneur and CEO of The CHE Companies, the most effective thing you can do is to get out of your own way. 


    Stephen explains that the most rigid companies are often the ones that suffer the most, since you can’t plan for what you don’t know. He emphasizes that you should never give up and should remain flexible at all times. He says that one of the best ways to avoid self-sabotaging is to be authentic and transparent about your fears. If you focus on personal growth, financial and business growth will naturally follow. 


    Tune into this week’s episode of Powerful Marketing Tips to hear more about how to get out of your own way and flourish in 2022. Learn about the morning routine that Stephen uses to help himself grow as a person every day of the week and how to be more flexible in handling every hurdle that you face.


     


    Quotes


    • “I personally would go into 2022 with an intentional prioritized action database of ‘this is the action I’ve got to take’ to get the biggest lift, but I’d also go into it with a certain amount of flexibility because you don’t know what you don’t know.” (3:02-3:15)


    • “So much of being a successful entrepreneur is just never giving up.” (5:04-5:07)


    • “By giving your brain a break it will actually increase the capacity of which it holds. I would definitely make sure you plan that inside your day.” (10:52-11:00)


    • “I focus on personal growth in a specific area of my life each day of the week. For example, we have this terminology called 8 Pillars of Life…on Mondays for example like this morning, I worked on finance. I was learning about cryptocurrencies….well tomorrow I’m not going to be focused on finance. Tomorrow I’m going to be focused on emotional wellbeing. How do I continue to grow my emotional response in such a way that brings people toward me rather than repels them from me. And then Wednesday I’ll go and focus on my spiritual nature and after on my professional nature…And each day of the week there’s something key to focus on that helps me build a well-rounded approach, and all of this happens before I even get into my day.” (16:18-17:31) 


    • “Your ability to get out of your own way is going to come down to how quickly you can swallow your pride.” (24:45-24:50)


    • “I’ve learned the quickest way to get out of your own way is to be authentic and transparent about the things that terrify you most. Even with your leadership team.” (26:45-26:55)


    • “If you’re going to be successful in business you’re gonna have to be flexible at all times. Things are not always going to go your way, but what you do in the moments when they don’t go your way will ultimately define where your business goes. My entrepreneurial life has not been all wins and no losses or all successes and no sacrifices. It's actually been more losses and more sacrifices that ultimately gave me the skills and the tools and the strategies I needed to grow myself and my business and hopefully grow my teams.” (44:02-44:32) 


     


    Links


    Connect with Stephen Scoggins


    • www.stephenscoggins.com


    • LinkedIn https://www.linkedin.com/in/stephenscoggins


    • Facebook https://www.facebook.com/stephenscoggins


    • Instagram https://www.instagram.com/stephen_scoggins/


    • YouTube https://www.youtube.com/channel/UCsQwyORx80WbBIRn9zHu8Zw


    • Twitter https://twitter.com/stephen_scoggin


     


    Get access to the song that motivates Stephen into action: https://powerful-marketers.com/podcast/


     


    Become a guest on our podcast: https://powerful-marketers.com/guest-application/


     


    Podcast production and show notes provided by HiveCast.fm

    • 50 min
    How to set up Google Data Studio?

    How to set up Google Data Studio?

    How to set up Google Data Studio for better decision-making? In this quick tips episode, Laura Kukemelk walks you through the process of creating a new marketing report, adding data and building charts.


    Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laura-kukemelk/


    Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis/

    • 6 min
    How to Turn Content Into Clients

    How to Turn Content Into Clients

    Do you struggle to create content that converts web traffic into clients and sales? According to Gregg Havass, copywriting expert and President of WordsPerfect, Inc., the most effective content connects to prospective clients on an emotional level. 


    Gregg explains that all buying decisions are ultimately based on emotion, not logic. People who feel understood, appreciated, and loved are more likely to purchase your products or services. He compares content creation to writing a love letter, and says it is important for potential clients to feel the love in everything you write. 


    Tune into this week’s episode of Powerful Marketing Tips to learn more about how to appeal to your site visitors on an emotional level, how to use effective copywriting to convert web traffic into sales, and how to approach marketing from the heart.


     


    Quotes


    • “Content creation is necessary because when people see your brand they probably don’t know you, or your products or services. This is maybe the first time they’ve ever seen you…You only have about ten seconds to sell a site visitor. When they come to your website, they have a certain issue, or set of issues, with an undercurrent of emotion that are attached to those issues, and they want you to address all of those issues and the undercurrent of emotions before they buy your products and services, not afterward.” (01:19-01:59)


    • “One hundred percent of buying decisions are based on emotion. Logic has nothing to do with anyone’s decision to buy any product or service.” (02:32-02:40)


    • “All of the content that you create…that entire message should be thoroughly connective and consistent with your brand’s message and mission.” (06:11-06:36)


    • “I’ve been in this business three decades, and I’m still learning. But I learned from people who taught me ‘this is the way we brand ourselves to the top of our industry and this is what we need you to do’…Most business owners aren’t exposed to that. I was only lucky to be exposed to that. In fact, when I learned it, I decided to take everything I thought I knew about branding and just throw it in the garbage.” (10:36-11:09)


    • “When you post, let them feel the love. You don’t have to exactly say the word ‘love,’ but it’s almost like you’re sending a Hallmark card of sorts. And they’re just like, ‘Wow, this is so loving and connective…’ It really it doesn’t matter what you’re selling. Send the love anyway, that’s all they respond to.” (25:40-25:58)


    • “Never stop trying. Greatness is just a step away from most people. Most people with a great idea just stop short of it. Don’t stop short of it. Go for what you’re passionate about.” (30:11-30:25)


     


    Links


    Connect with Gregg Havass:


    • Website: www.wordsperfectinc.com


    • LinkedIn: https://www.linkedin.com/in/gregg-havass-5723745


    • Facebook https://www.facebook.com/wordsperfectinc


    • FREE Zoom consultation of up to 30 minutes for business owners who want to have their content evaluated: www.calendly.com/gregg_havass


     


    The song that motivates Gregg into action:


    • Survivor - Eye Of The Tiger (https://www.youtube.com/watch?v=btPJPFnesV4)


     


    https://powerful-marketers.com/guest-application/


     


    Podcast production and show notes provided by HiveCast.fm

    • 32 min

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