18 episodes
Let's Break Franchising! Bob Griffin
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- Business
Let's Break Franchising is about breaking apart the elements that make a franchise system work and taking the mystery out of being successful in a system. We love franchising and want all franchisees to be successful. The more you understand on increasing sales and lowering costs while providing exceptional service the better prepared you will be to win!
Join us every week for a new episode. Support this podcast: https://podcasters.spotify.com/pod/show/lets-break-franchising/support
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Repetitive Motion Sickness & Bingo!
Why do your employees quit? It’s because they do the same jobs/tasks over and over and it’s boring. Make it interesting by gamifying they job and they will stay and look forward to coming to work. Everyone likes a challenge they can handle and have control over. I give you an idea on what worked to make scooping ice cream fun. What will you create to allow your teams to have fun?
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Sincerity & Time
How much have you thought about the sincerity of your interactions with your customer base? If you are an average franchisee, you haven’t thought much of it. Of course, you can be blind to why customers choose a competitor if you don’t grade the sincerity of your business. However much time you spend understanding your own sincere approach to your business is equal to the sincere way your employees approach working with customers. Enjoy the podcast and use the information to improve your franchise.
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Episode 16 - Red Flags
What red flags do you have in your business to alert you to problems? Are you paying attention or are you a key tosser? We cover many aspects of what to look for to ensure when things go wrong, and they will go wrong, that you have the ability to recognize it and correct it. Why do most businesses fail? Because, owners aren't paying attention to things that are small, but significant and can alert you to bigger problems BEFORE they happen.
We cover problems extensively in my book, The Prom King Bought A Franchise. If you need a reference for how to tackle everyday problems, read the book. It will show you how to work with a problem to correct it, how to work around a problem you cannot change, and how to crush a problem to make it never come back.
Let's Break Franchising! is all about how to make a better business for you, the franchisee. So, listen to the podcast, send questions to ASK@BusinessBulldog.com, and never stop making your business grow!
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Local Store Marketing Made Easy - Episode 15
Does anyone know you are a franchisee? Really?
Do a little experiment. Go down the street or even within your own shopping center and ask people if there is a good place to buy whatever it is you are selling. You will be shocked at how many people don't even know you are there!
Now, go back with a coupon, giveaway, introduction, free food or anything and ask them to visit you. Introduce yourself as the owner and that you are personally inviting them to visit your store TODAY. Be ready for a big, exhausting day because that personalized marketing is going to blow the doors off of your business.
Stop creating a distance between you and your customers and start making a personal effort to be known as the franchise guy in town. LOTS of great things happen then...including record breaking sales.
Listen in and then do your homework! Let me know how it goes with a quick text to (404) 962-0541. It comes directly to me and I will reply back.
Thanks,
Bob Griffin
Business Bulldog Brand Founder
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Episode 14: Have Your Team Train YOU!
You did your Grand Opening and everything looked amazing! You staff was well trained and ready to help every customer. Then a few weeks pass and you lose some good employees and replace them with new hires. You follow the corporate training program and have them watch the webinars on how to work in your location. The second group of hires aren't as good as the first ones and customers notice. What Happened?!?!
You didn't train your staff the same way and it shows all the way down to the profit line.
We discuss how to train your staff, what you should do differently to get the best results, and how to know if it worked. You will have your employees train you on the tasks you trained them on and see for yourself if they understand what to do, how to do it, why to do it, when to do it, and (most importantly) if they WANT to do the task correctly.
We cover the difference between training and disciplining. There is a time for everything, but you need to make sure you know that you did your part well in training staff. If it is just a bad fit for an employee, it should be easy to part ways as adults.
It's time to review the second half of the job of being franchisee! Are you ready to break your store training?
Got Questions? Text me directly (404) 962-0541 or email me at ask@BusinessBulldog.com.
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Episode 13: Business By The Numbers
What is the most needed and least used part of your business? Tracking the numbers in the business. Yes, I mean sales, but I also mean costs and breakeven and how many more customers do you need to hit certain benchmarks. The numbers of your business are critical to knowing the health of your business. We discuss the basics and look at breakeven costs. We also look at what it takes to gain customers in a pandemic and how your breakeven changed since the beginning of the year.
Are you still a franchise that keeps customers coming back? What is the value of one customer? How can you influence that one customer to bring in more customers? Does it change the value of that customer? Yes, it does. A customer who does word-of-mouth advertising for you because they love your store is worth plenty! How are you using your business culture to make that customer valuable?
Business by the numbers means sales, costs, and growth. Tracking key performance measures each day makes all the difference between growing, struggling, and failing. Where are you on that scale?
Listen in and enjoy an early morning podcast on the last day of Pandemic Year 2020!
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Support this podcast: https://podcasters.spotify.com/pod/show/lets-break-franchising/support