Let's Get Down to Business A4G Chartered Accountants

Due to the outstanding response to our last traders podcast, we decided to invite our client, Ross Maxwell, professional full-time trader, and Director of Key Zone Traders, onto our podcast to record a special episode.
 
Key Zone Traders is an online trading education company for new and existing traders. Ross focuses particularly on the importance of mindset in order to trade successfully. In the podcast he shares the story of one of his clients who had been making losses for over 10 years. Working with Ross, he made a consistent plan for trading and focused on making healthy mindset habits. The result? He’s been profitable for over 2 years now.
 
Listen to Caroline Ward (our very own financial traders Chartered Accountant and Adviser) ask Ross everything from how to start trading the right way, understanding what a draw down period is and how to keep a good mindset during it to how mindfulness helps him trade every day.
 
Once you’ve listened to and digested this podcast, you will be able to:
 
✅ Understand what a draw down period is and how to keep a good mindset during it
✅ How to get into the right mindset for trading
✅ Importance of getting the right structure in place to take that pressure off
✅ How to start trading the right way
✅ How to develop the skills to identify when you’re feeling emotional so you can step back
✅ How mindfulness helps your trading
✅ Understand the importance of investing in trading education
✅ Find a strategy for trading and the importance of working on making one strategy successful 
 
Let’s continue the conversation…
A4G Accountants for Traders | LinkedIn | Website
Book a free discovery call with one of our growth advisers
Keyzone Traders | www.keyzonetraders.com | Ross@keyzonetraders.com
Recommended reads
The Chimp Paradox
Trade Mindfully – Gary Dayton

This month, we are discussing the ways you can generate cash and/or finance into your business.
Nowadays, there are so many ways to raise funds for your business, whether you’re just starting out, growing your business, or working on an expansion project… However, it isn’t just an easy as picking an off the shelf package and getting going. There are several considerations and risks that you will need to analyse ahead of taking out finance.
To help clear up some of the fog around generating finance into your business, we fired some questions at Will Richardson, Partner at A4G sister company, A4G Growth. Will assists businesses to source the best forms of commercial finance and providing them with the advice they need to make sound business decisions.  
By listening to this podcast, you will learn: 
✅ The most common ways small you can get into finance into your business and how to navigate these smoothly
✅ The importance of having a business plan, up to date management information and cash flow plan when getting finance
✅ Your finance options such as commercial finance, asset finance, invoice finance, stock finance, development loans, bridging finance, crowdfunding
✅ How to access finance options
✅ What programmes like incubators and accelerators are and when to choose this finance option
✅ How to generate cash with grants, what grants are available right now and how to overcome the hurdles
✅ Why you may choose investment over borrowing
✅ Practical advice on generating cash and raising finance  
Let’s continue the conversation…
Raising finance is part of our Business Breakthrough Growth Programme where we can create a personalised programme for you and your business to achieve growth, including generating cash and finance to reinvest into your business. Find out more about our Breakthrough Growth Programme here.
Alternatively, download this PDF with all of our Business Breakthrough Programmes which you can share with your network.  
A4G | LinkedIn | Facebook | Website | Email
Sign up to our Breakthrough Growth Programme
Book a free discovery call with one of our growth advisers
Kent and Medway Growth Hub

Why you should make marketing a priority in your business and how you can build a strong marketing strategy to support your growth strategy.
Once you’ve listened to and digested this podcast, you will be able to:
✅ Know the difference between inbound, outbound and referral marketing ✅ Build an inbound marketing strategy ✅ Build an outbound strategy and which industries would benefit from this form of marketing ✅ Build a referral marketing strategy and how beneficial this method is for all industries ✅ Define your Unique Selling Point and use it within your marketing strategy to stand out ahead of your competitors ✅ Know the importance of thinking of Return on Investment when building your strategy and methods of marketing ✅ Budget for marketing (your time and money) ✅ Learn top tips from someone whose business has grown consecutively for 25+ years and helped countless others grow theirs
Let’s continue the conversation…
Marketing is part of our Business Breakthrough Growth Programme where we can create a personalised programme for you and your business to achieve growth, including building a marketing strategy. Find out more about our Breakthrough Growth Programme on our website.
Alternatively, download this PDF with all of our Business Breakthrough Programmes which you can share with your network (that’s referral marketing ;))
A4G | LinkedIn | Facebook | Website | Email
Sign up to our Breakthrough Growth Programme
Book a free discovery call with one of our growth advisers
Buy Accidental Millionaires

We’ve tackled the factors that may be limiting your growth and getting your mindset ready for growth, so now how are you actually going to do it? In this episode, you’ll learn how.
This month, we’re joined by not one, but two guests! First, we’re joined by Simon Thompson is Managing Director of Relish, an agency who have been through a number of phases of growth over the last few years themselves and help many other consumer businesses grow their business by helping produce successful acquisition strategies.
Simon will be sharing his insight into how knowing your ideal customer is key to fit into your growth plans.
Our second guest is Josh Curties, Partner at A4G, who will talk to Charlotte about the practical considerations of how you actually go about choosing a strategy for growth.
Once you’ve listened to and digested this podcast, you will be able to:
✅ Define your ideal customer and consumer  
✅ Know strategies to gain market advantage
✅ Analyse your customers’ needs and demand for your products/services
✅ Define your ideal customer and consumer  
✅ Breakdown your products and services to ascertain which ones are successful, performing or underperforming using the BCG matrix
✅ Consider your product lifecycle
✅ Use the ‘Five Forces’ strategic thinking process to analyse your business’ competitive environment and measure your competition intensity, attractiveness and profitability of an industry or market
✅ Use the Ansoff model to grow your business
 
Let’s continue the conversation…
This episode goes into great detail surrounding the various growth models and how to create your own growth strategy for your business, including examples and case studies from our experiences helping other business’ grow their business. 
If you want further help in building a growth strategy for your business, use the details below to get in touch with us or Relish.  
A4G | LinkedIn | Facebook | Website | Email
Sign up to our Breakthrough Growth Programme
Book a free discovery call with one of our growth advisers
Buy Accidental Millionaires
Relish | Website | LinkedIn | Instagram | Twitter 
Recommended reads  
Porters 5 Forces

This month’s episode is a VERY exciting one! We’re joined by Managing Partner at A4G to celebrate the launch of his first ever book, Accidental Millionaires: The secret mindset successful business owners share with sporting legends. 
To continue the excitement, we are also joined by two of Team GB’s most successful athletes, Steve Backley OBE and Roger Black MBE, who have worked with Malcolm for over 20 years and provided insight throughout the book.
Accidental Millionaires is for business who hate standing still. Other than that, you could be anywhere on your business journey. You might be right at the start line full of enthusiasm and bursting with ideas. Maybe you’ve been going a year or two and are starting to feel a little disillusioned at the challenges you’re facing. Or perhaps you’ve been going for ten years or more and are stuck in a rut making little progress.
By reading Accidental Millionaires and applying its content, you are as likely as possible that you’ll succeed in your chosen field.
To get your hands on your own copy, head over to Amazon here.
In this episode, Malcolm, Steve and Roger share: 

How the idea behind the book came to life
What the book is about
The 5 sections of the book and what the readers will gain
How the pandemic shifted their businesses
Details of the mind-setting programme
Biggest lesson learnt in business
Advice on growing businesses
How to get your hands on a copy of Accidental Millionaires

A4G | LinkedIn | Facebook | Website | Email
Buy Accidental Millionaires: The secret mindset successful business owners share with sporting legends here.
Sign up to our Breakthrough Growth Programme
Steve Backley OBE & Roger Black MBE | BackleyBlack website | Mind-Setting Programme

Welcome back to our 3rd series of the Let’s Get Down to Business podcast: The Growth Series. In this series we will take you through every step to growing your business, starting with getting you and your business ready for growth.
Today’s episode is the second part of our two-part episode on how to scale up your business without losing your values or your mind.
In this episode, we’re joined by A4G Partner, Emma White, to help you discover and overcome the limiting factors that may be stopping you from growing, particularly focusing on lack of time (a common complaint from business owners). Emma shares advice and tips on how to have more time to work ON your business (not in it)
 
Let’s continue the conversation…  
A4G | LinkedIn | Facebook | Website | Email
Sign up to our Breakthrough Growth Programme
Sign up to Box Academy 
 
Recommended reads
The E-Myth Revisited  
The 5AM Club