100 episodes

The Med Spa CEO Podcast helps boutique, results-driven med spa and aesthetic practice owners grow their profits without the nights and weekends.

Our mission is to equip med spa owners to provide abundantly for their families, have time to enjoy their lives, and deliver exceptional results and experiences for the patients.

Med Spa CEO Heather Terveen

    • Business

The Med Spa CEO Podcast helps boutique, results-driven med spa and aesthetic practice owners grow their profits without the nights and weekends.

Our mission is to equip med spa owners to provide abundantly for their families, have time to enjoy their lives, and deliver exceptional results and experiences for the patients.

    Transforming Weight Loss Shots to Premium Programs

    Transforming Weight Loss Shots to Premium Programs

    Ready to attract more clients through your doors to help with your weight loss programs? I’m breaking down key points to convert generic weight loss and wellness services into premium branded programs. I also share my own personal experience as a consumer and why I decided to invest in Jenny Blake’s 4-month program. Get ready to embrace the power of premium branding in the dynamic world of health and wellness. Join me in our upcoming live training series where I'll show you how to craft a branded program that stands out from the crowd. 
     
    HIGHLIGHTS
    Marketing that got me to invest in a wellness program
    How to transition your weight loss shots into premium branded programs.
    How creating specialized programs will attract your ideal customers.
    The training series that will take your wellness services to the next level.
     
    RESOURCES + LINKS
    Join the Live Training Program with us MESSAGE “WELLNESS” HERE
    Book a Strategy Call with us HERE
     
    FOLLOW
    Follow Jenny: @jennythenutritionist
    Heather: @heatherterveen
    Website: heatherterveen.com
     

    • 18 min
    10 Tips to Beat the Summer Slump and Sell More During Slow Seasons

    10 Tips to Beat the Summer Slump and Sell More During Slow Seasons

    Ready for strategies to protect your business from dips in revenue during slower seasons? Whether you have a seasonal dip in clientele like we do in the summer here in Scottsdale, or you just want to take charge of your business flow, this episode is full of tips to make sure you’re not at the mercy of seasonality. You'll learn how to ramp up your skincare sales with travel bundles, ship products to clients who are traveling, and incentivize summer appointments and services. 
     
    HIGHLIGHTS
    How to prepare and protect your business from dips in revenue.
    Creative ways to market your business during different seasons to increase sales.
    How to leverage events to make more sales in any season. 
    Travel bundles to offer your patients before holiday seasons and summer breaks.
    Incentives and special offers to bring more clients through your doors.



    RESOURCES + LINKS
    Increase your skincare revenue - DM me the word "skincare" on Instagram and we’ll send you the link for our Product Glow Up training program!
    Book a Strategy Call with us HERE
     
    FOLLOW
    Heather: @heatherterveen
    Website: heatherterveen.com

    • 23 min
    Designing Your Practice's Brand Architecture

    Designing Your Practice's Brand Architecture

    Want to protect yourself from issues that come with employee turnover and stand out amongst your competitors? In this episode, we’re going beyond having a typical brand or business focusing only on having great services. Great services should be the bare minimum! Let’s dive into how to create an intentional brand architecture for your medical practice or med spa. By developing a signature menu of branded packages and programs, you’ll differentiate your brand, make your business stay steady even when you have employee turnover, and become known for more than just your excellent service. Become known for luxury. 
     
    HIGHLIGHTS
    05:45 What is brand architecture? 
    07:00 What the Hell’s Kitchen restaurant can teach you about business.
    12:00 The power of building a brand and having brand recognition.
    14:15 How to make your business not skip a beat if you have team turnover.
    22:00 Create a business that sets you apart from “just” having great service. 
     
    RESOURCES + LINKS
    Book a Strategy Call with us HERE
    DM us “BTS” on Instagram for a peek behind the curtain of our signature process for creating your practices Brand Architecture!
     
    FOLLOW
    Heather: @heatherterveen
    Website: heatherterveen.com

    • 29 min
    Strategies to Attract Your DREAM Premium Clients on Social Media with Taleesa Crawford and Andrea Smith

    Strategies to Attract Your DREAM Premium Clients on Social Media with Taleesa Crawford and Andrea Smith

    Want a social media gameplan that will have premium patients streaming through your doors? Social media experts Taleesa Crawford and Andrea Smith are here to share exactly  how to use social media strategically and consistently to attract your dream clients. They shared their proven three step method of planning, prepping and promoting that will ensure your content stays on schedule so you can consistently get in front of the premium clients that need your services. From quarterly photo shoots to daily engagement tactics, the strategies in this episode will position your med spa as the luxury leader in your area. 
     
    HIGHLIGHTS
    00:00 Why consistent content is a must for every med spa and aesthetic businesses. 
    08:15 How to plan and prepare your social media content to connect with your dream patients.
    14:00 Tips to save time (and your mental health) as you execute your social media marketing. 
    19:15 What marketing strategies are best to promote med spa and aesthetic businesses?
    24:30 The training you need to attract premium clients now.



    RESOURCES + LINKS
    Book a Strategy Call with us HERE
     
    FOLLOW
    Heather: @heatherterveen
     
    Smith & Crawford Co: @smithandcrawfordco
    https://smithandcrawford.com/
     

    • 28 min
    How To Make Millions From Your Menu

    How To Make Millions From Your Menu

    Want to skyrocket your revenue? Let me tell you what we can learn from a sushi restaurant about standing out in a competitive market, delivering a premium luxury experience, and having the profit to match! This sushi restaurant actually does some of the things I teach in my masterclass to create a million dollar menu. It’s time to position your med spa as the premier destination in your area and focus on quality over quantity and start generating five figure days. 
     
    HIGHLIGHTS
    01:30 How to make a signature offer suite that is irresistible to your ideal client.
    05:00 The masterclass to set your business model up to 2 to 3x your revenue.
    08:15 How to stand out among your competitors, and become the go-to med spa in your area.
     
    RESOURCES + LINKS
    Create your million dollar menu - get the masterclass!
     
    Book a Strategy Call with us HERE
     
    FOLLOW
    Heather: @heatherterveen
    Website: heatherterveen.com
     

    • 10 min
    Going After Big Goals With Kris Pritchard of Deja You Medical

    Going After Big Goals With Kris Pritchard of Deja You Medical

    Have you been hesitating going all-in on your business vision?


    In this episode, I chat with Med Spa Advantage member, Kris Pritchard about going after big goals, building a team, expanding locations and going all-in on your vision.


    Kris is a board-certified Family Nurse Practitioner and the owner of Deja You Medical Aesthetics based in Navarre, Florida.


    In this conversation, Kris shares her journey and insights into continually growing her business while growing herself as the leader.


    Enjoy!


    MENTIONED IN THIS EPISODE:


    ✔️ Looking to connect with Kris? You can find her online at her website (https://dejayoumedical.com/) or connect with her on Instagram @injectorkris


    ✔️ If you're interested in learning more about how we can help you start getting weekly premium package sales in your med spa or aesthetic practice DM us the word SECRET on Instagram @heatherterveen.

    • 41 min

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