39 min
Shooks: The power of writing a short, helpful book to differentiate your business Powerful Marketing Tips podcast
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- Marketing
Books help your business and brand stand out. Today, the Powerful Marketing Tips Podcast welcomes publishing coach and bestselling author Mike Capuzzi.
Mike Capuzzi shares his insights on the continual importance of books. Despite digital media domination, books still retain significance. Entrepreneurs can complement their businesses and brand by publishing their own books. You just need an idea and discipline. Surprisingly, shorter books often provide more value for readers.
Mike gives his advice on the process of writing books. Aiming for perfection leads to roadblocks. He touches on how entrepreneurs can find courage in conveying ideas and finding their writing voice. He introduces the term, “shooks”, which pertains to short books with 100 pages.
Books help your business and brand stand out. Today, the Powerful Marketing Tips Podcast welcomes publishing coach and bestselling author Mike Capuzzi.
Mike Capuzzi shares his insights on the continual importance of books. Despite digital media domination, books still retain significance. Entrepreneurs can complement their businesses and brand by publishing their own books. You just need an idea and discipline. Surprisingly, shorter books often provide more value for readers.
Mike gives his advice on the process of writing books. Aiming for perfection leads to roadblocks. He touches on how entrepreneurs can find courage in conveying ideas and finding their writing voice. He introduces the term, “shooks”, which pertains to short books with 100 pages.
39 min