6 episodes

Every week, Sifted's Anisah Osman Britton and Steph Bailey interview founders, investors and operators about the best ways to build an inclusive, resilient and sustainable startup — from how to hire inclusively to how to build a strong board. This podcast is brought to you by Morgan Stanley Inclusive Ventures Lab and Sifted.

The Inclusive Startup Playbook Sifted

    • Business

Every week, Sifted's Anisah Osman Britton and Steph Bailey interview founders, investors and operators about the best ways to build an inclusive, resilient and sustainable startup — from how to hire inclusively to how to build a strong board. This podcast is brought to you by Morgan Stanley Inclusive Ventures Lab and Sifted.

    How to create a sales strategy

    How to create a sales strategy

    Every week, Sifted's Anisah Osman Britton and Steph Bailey interview founders, investors and operators about the best ways to build an inclusive, resilient and sustainable startup.

    In episode six, Steph interviews  Kevin Petry, operating partner at Newark Venture Partners and sales advisor at Morgan Stanley Inclusive Ventures Lab, Jenny Tsai, founder and CEO at Wearisma, and Jenna Lloyd, fractional CMO at Made For More Marketing.

    This podcast is brought to you by Morgan Stanley Inclusive Ventures Lab and Sifted. Check out Morgan Stanley‘s award-winning Access and Opportunity podcast here. 



    Apply now through for the 2024 Morgan Stanley Inclusive Ventures Lab, an accelerator for tech and tech-enabled startups to access capital, resources and connections to help further develop and scale their companies, and to advance a more equitable investment landscape. Learn more at morganstanley.com/msivl

    • 28 min
    How to manage trust

    How to manage trust

    Every week, Sifted's Anisah Osman Britton and Steph Bailey interview founders, investors and operators about the best ways to build an inclusive, resilient and sustainable startup.

    In episode five, Anisah interviews three guests from the same company to explore how to manage trust in a startup. Jane Lucy, CEO at Perse, Vikesh Sachdeva, cofounder and chief strategy officer at Perse and Jaipal Naidu, cofounder and product & operations owner at Perse join this episode to share their insights.

    Articles and resources mentioned:
    How to cut down on meetings (Sifted)
    How to manage internal comms during an acquisition (Sifted)
    Startup life newsletter (Sifted)
    This podcast is brought to you by Morgan Stanley Inclusive Ventures Lab and Sifted. 
    Apply now through for the 2024 Morgan Stanley Inclusive Ventures Lab, an accelerator for tech and tech-enabled startups to access capital, resources and connections to help further develop and scale their companies, and to advance a more equitable investment landscape. Learn more at morganstanley.com/msivl

    • 19 min
    How to hire inclusively

    How to hire inclusively

    Every week, Sifted's Anisah Osman Britton and Steph Bailey interview founders, investors and operators about the best ways to build an inclusive, resilient and sustainable startup.

    In episode four, Steph interviews hiring experts Gabrielle Lyse Brown, head of EMEA diversity & inclusion at Morgan Stanley, and Adaora Oramah, founder and CEO of AMAKA Studio. 

    This podcast is brought to you by Morgan Stanley Inclusive Ventures Lab and Sifted. 
    Apply now through March 15th for the 2024 Morgan Stanley Inclusive Ventures Lab, an accelerator for tech and tech-enabled startups to access capital, resources and connections to help further develop and scale their companies, and to advance a more equitable investment landscape. Learn more at morganstanley.com/msivl.
    Apply now through for the 2024 Morgan Stanley Inclusive Ventures Lab, an accelerator for tech and tech-enabled startups to access capital, resources and connections to help further develop and scale their companies, and to advance a more equitable investment landscape. Learn more at morganstanley.com/msivl

    • 24 min
    How to build a values-driven brand

    How to build a values-driven brand

    Every week, Sifted's Anisah Osman Britton and Steph Bailey interview founders, investors and operators about the best ways to build an inclusive, resilient and sustainable startup.

    In episode three, Anisah interviews Sanghamitra Karra, EMEA head of Morgan Stanley’s inclusive ventures group, Nina Briance, CEO of Cult Mia, a sustainable online fashion marketplace, and Mollie Claypool, CEO of Automated Architecture, a manufacturing platform for affordable and sustainable housing.
    Apply now through for the 2024 Morgan Stanley Inclusive Ventures Lab, an accelerator for tech and tech-enabled startups to access capital, resources and connections to help further develop and scale their companies, and to advance a more equitable investment landscape. Learn more at morganstanley.com/msivl

    • 25 min
    How to build more inclusive products

    How to build more inclusive products

    Every week, Sifted's Anisah Osman Britton and Steph Bailey interview founders, investors and operators about the best ways to build an inclusive, resilient and sustainable startup.

    In episode two, Steph interviews Dora Palfi, cofounder and CEO of imagi, a coding platform designed to help anyone code, Hannah Samano, founder and CEO at Unfabled, a consumer health platform providing women with curated and personalised solutions, and Simon Schwall, cofounder and CEO at OKO, an insurtech which is using satellite imagery and weather forecasting to simplify and automise claim management in order to create crop insurance for smallholder farms. 

    This podcast is brought to you by Morgan Stanley Inclusive Ventures Lab and Sifted. 
    Apply now through for the 2024 Morgan Stanley Inclusive Ventures Lab, an accelerator for tech and tech-enabled startups to access capital, resources and connections to help further develop and scale their companies, and to advance a more equitable investment landscape. Learn more at morganstanley.com/msivl

    • 22 min
    How to build a strong board

    How to build a strong board

    Every week, Sifted's Anisah Osman Britton and Steph Bailey interview founders, investors and operators about the best ways to build an inclusive, resilient and sustainable startup.

    In the first episode of the series, Anisah interviews Rachel Curtis, CEO and cofounder at Inicio AI, Rupa Popat, founder and managing partner of Araya Ventures and entrepreneur in residence at Inclusive Ventures Lab, and Laura McGinnis, principal at Balderton Capital, about how to build a strong board.

    Articles and resources mentioned:
    Board members 101: How to pick the right advisors for your startup (Sifted)
    On board with Balderton: The 101 guide to board meetings for early stage CEOs (Balderton Capital)
    This podcast is brought to you by Morgan Stanley Inclusive Ventures Lab and Sifted. 


    Apply now through for the 2024 Morgan Stanley Inclusive Ventures Lab, an accelerator for tech and tech-enabled startups to access capital, resources and connections to help further develop and scale their companies, and to advance a more equitable investment landscape. Learn more at morganstanley.com/msivl

    • 22 min

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