In this episode I "show work" from the recent week.
I am currently working on a manual for the podcast which assembles many of the important topics we have discussed over the years.
I begin the process of creating the manual by writing a sales letter.
In the show, I tell you all about how I did it. I share the template I use and make the case why every sales person - aka you! - should take some time to write a sales letter too.
The biggest reason is because doing so makes you think deeply about how your products and services help customers get what they want.
Did you know what you want is more persuasive than what you need?
Find out why and more in this week's show.
PS. Are you enjoying remote work? Do you want to learn how to be more effective working remotely and how to get more things done in less time? Then check out John Stevenot's book, Hacking Normal, on Amazon.com!