56. ABM and the voice of the customer | Terminus Let’s talk ABM

In this episode of Let's talk ABM, Declan chats to Taylor Young, Principal, ABM Strategy and Customer Experience at Terminus, where she is the voice of the customer inside the organization. A previous Terminus customer, Taylor brings a unique perspective to her role to champion the most effective use of Account-based Marketing and technology.



Here's what they cover:

- How Taylor is the voice of the customer within Terminus

- How she helps customers align strategy and goals

- How not to be ‘misled’ by technology

- What makes a successful ABM strategy