Let’s talk ABM

strategicabm
  • 5,0 (3)
  • MARKETING

Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.

  1. 85. From PLG to ABM: How Datadog Built an Account-Based Growth Engine

    14/11/2025

    85. From PLG to ABM: How Datadog Built an Account-Based Growth Engine

    Head of Global ABM & Campaigns at Datadog, Kevin Driscoll leads a global team driving pipeline through integrated, data-led programs. With experience at IBM and Anaplan, he blends demand generation, growth marketing, and competitive strategy to unite sales and marketing around impact. His focus on scalable personalization, creative testing, and bridging PLG and SLG motions has made him a leading voice in account-based growth. Watch this episode and learn: How Datadog evolved from PLG to a focused, account-based growth model. Why a “two-hat” ABM structure strengthens GTM alignment. What B2C-style creativity can teach B2B marketers about engagement. How AI enhances research and personalization while keeping ABM human-led.

    36 min
  2. 84. ABM: The Language of Relationships

    14/11/2025

    84. ABM: The Language of Relationships

    Marta leads the EMEA ABM strategy at Ping Identity. With expertise spanning marketing strategy, GTM planning, and creative campaign execution, she has a proven ability to deliver measurable impact through data-driven programs and innovative partnerships. Known for aligning Sales and Marketing around high-value accounts, Marta blends strategic vision with a results-focused mindset, helping organizations strengthen engagement, accelerate pipeline, and achieve revenue growth at scale. Watch this episode and learn: How “scaling down” unlocked greater impact and deeper engagement Why ABM must be a long-term relationship program and not a “campaign in a box” What it takes to win alignment across Sales, CS, and leadership How to co-create value with partners and measure success beyond pipeline

    39 min
  3. 83. ABM: Beyond the Campaign

    14/11/2025

    83. ABM: Beyond the Campaign

    Nancy Carlyle Harlan is an award-winning ABM and B2B marketing consultant with a track record of driving transformative growth in high-tech SaaS. With expertise spanning ABM, Executive Marketing, and Customer Lifecycle Marketing, she has designed and scaled programs that consistently deliver measurable impact. A strategic and innovative leader, Nancy has led global ABM strategy at leading technology firms Qlik and UiPath.  Watch this episode and learn: How to protect and grow your top 20% accounts Why ABM is a revenue multiplier for resilience, retention, and expansion What the “Swarm ABM” model looks like for uniting Sales, Marketing, and CS How to measure ABM success beyond pipeline with metrics that CROs value

    47 min
  4. 82. ABM: An Account-based Mindset

    TRÁILER DEL EPISODIO 82

    82. ABM: An Account-based Mindset

    A seasoned Marketing Executive with 20 years in B2B software and SaaS, Amanda has led global go-to-market, demand generation, and ABM strategies for some of the world’s leading technology companies. Now Vice President, Head of Marketing at FourKites, she brings a unique blend of strategic advisory, people leadership, and account-based expertise to align Sales and Marketing. With a passion for people and results, Amanda is dedicated to driving sustainable growth and measurable business impact. Watch this episode and learn: How to adopt an Account-based mindset beyond traditional campaigns Ways to strengthen alignment between Sales and Marketing teams Strategies to identify and prioritize high-value target accounts Practical tips for driving measurable ABM results

    41 min
  5. 81. The Shift to Human-first ABM

    20/10/2025

    81. The Shift to Human-first ABM

    Andrew Reed is a customer-centric ABM leader with over a decade in B2B technology marketing, currently serving as Global ABM Director at AVEVA. He has scaled the company’s ABM program from a single one-to-one pilot into a global motion across 87 enterprise accounts, balancing deep personalization with scalable execution. Passionate about insight-driven strategy and sales alignment, Andrew is reshaping how AVEVA builds customer value, turning ABM into a systematic growth engine that drives stronger relationships and measurable business impact. Watch this episode and learn: The road from one ABM pilot to 87 enterprise accounts globally How an ABM value proposition helps shift brand perceptions Why moving from digital-first to human-first experiences is key to ABM success How Andrew uses data and “action boards” to link engagement to pipeline and revenue

    36 min
  6. 80. Building ABM from the ground up

    13/10/2025

    80. Building ABM from the ground up

    Caroline Kite is a seasoned ABM leader driving enterprise strategy at Swoogo. She’s building a full-funnel, tiered ABM program from scratch - designed to engage marketing-savvy buyers and align tightly with sales. Caroline previously ran ABM programs at Cloudflare, Zuora, and Blue Yonder. With roots in Demand Gen and Field Marketing, she brings a rare blend of precision, creativity, and go-to-market depth to every ABM motion. Watch this episode and learn: How to build a full-funnel ABM strategy in your first 90 days Why tailoring tactics by tier is critical in a 400-account program How to integrate events and direct mail into a seamless ABM motion Why orchestration - not ownership - is the key to ABM success at Swoogo

    41 min
  7. 79. Scaling ABM from the Inside Out

    09/10/2025

    79. Scaling ABM from the Inside Out

    Cristina Daroca is Senior Director, Head of Americas Marketing at Riverbed Technology, driving ABM and Field Marketing strategies that turn targeted accounts into measurable revenue. With deep expertise in aligning Sales, Marketing, and Customer Success, she uses data-driven insights and AI to scale personalized programs and deliver real business impact across complex enterprise accounts. Watch this episode and learn: How to unite Sales, Marketing, and CS around a focused account list Why merging ABM and Field Marketing creates stronger engagement and ROI Strategies to run One-to-one, One-to-few, and One-to-many programs effectively How AI is transforming account research, content personalization, and forecasting

    38 min
  8. 78. The ABM Operating System

    02/06/2025

    78. The ABM Operating System

    Heather Adkins is a data-driven ABM leader, currently overseeing Marketing, Growth, and Strategy at KPMG US. She oversees one of the largest ABM teams globally, aligning industry and account insights to deepen client relationships. Her expertise spans go-to-market planning, integrated campaigns, and customer-centric transformation across diverse industries. Watch this episode and learn: How KPMG has built one of the largest ABM teams in the world The role of account planning in scaling ABM personalization and uncovering cross-account insights Why relationship depth and shared values are core KPIs in KPMG’s ABM strategy How Heather’s team uses AI-powered “Insights to Action Packs” to deliver relevance at scale across tiers

    40 min
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Información

Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.

Ficha técnica

  • Creado por
    strategicabm
  • Años en activo
    2021 - 2025
  • Episodios
    85
  • Clasificación
    Apto
  • Derechos de autor
    © 589406
  • Sitio web del podcast
    Let’s talk ABM

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