The ANBRWY Podcast ANBRWY

In this insightful interview, Jaclyn sits down with Lydia, the innovative mind behind 'Screw the Cubicle,' celebrating its 10th anniversary. Lydia, an innovation coach for workers and a strategist for solopreneurs, shares her remarkable journey from corporate America to location-independent entrepreneurship. Discover how she's redefined success, mastered resilience, and guides her clients to align their businesses with their unique aspirations.
 
Lydia's Journey: Lydia reflects on her journey from the corporate world to entrepreneurship. Initially content just working for herself, she never imagined achieving location independence. Over the past decade, she's explored various lifestyles while building her business, emphasizing the importance of working smarter, not harder. Lydia advocates for "Tiny but Mighty" businesses, focusing on finding the right balance of work and life.
 
Defining Success: Lydia discusses the evolving concept of "enough" in her life and business. She advises against obsessing over the perfect business plan or niche, emphasizing designing a business that aligns with current needs and aspirations. Instead of striving for perfection, she encourages embracing uncertainty and adapting to change.
 
Business Model Alignment: Lydia shares insights into the importance of focusing on a specific area to achieve mastery in entrepreneurship. While versatility is praised in the corporate world, specialization is key to standing out in the entrepreneurial landscape. By narrowing their focus, entrepreneurs can accelerate client acquisition and boost sales.
 
Resilience Amid Uncertainty: Lydia's approach to uncertainty involves calculated risks. She views major decisions, like her move to Bali, as short-term experiments rather than permanent commitments. This mindset allows for flexibility and minimizes fear. She emphasizes that building a strong foundation is essential before marketing and branding.
 
Globalization and Lifestyle Integration: Lydia highlights the opportunities presented by a more interconnected world. Remote work, homeschooling, and lifestyle choices have evolved, enabling entrepreneurs to reach international markets. The pandemic awakened a desire for more fulfilling work and life experiences, driving a positive shift in perspective.
 
Lydia's website, https://screwthecubicle.com/, serves as a valuable resource hub. Her YouTube channel offers structured playlists catering to different career stages. Take the "What Business Should I Start Based on My Personality Type?" quiz to receive personalized insights into starting a meaningful business aligned with your strengths and personality.
 
In a world of uncertainty and evolving work dynamics, Lydia's wisdom provides a refreshing perspective on entrepreneurship. Her journey from corporate confines to a location-independent business serves as an inspiration for those seeking more meaningful and flexible work-life integration.

Unleashing Your Full Potential: A Conversation with Dr. Coyte Cooper
 
In this interview with Dr. Coyte Cooper, PhD, host Jaclyn dives deep into the journey of a man who transformed adversity into opportunity. From a promising career as a college professor to becoming an author, coach, and speaker, Coyte shares his insights on the power of mindset, resilience, and personal growth. Discover how he navigated the saturated coaching market, differentiated himself, and empowered others to conquer their fears and achieve their goals.
 
Embracing Change: Coyte's journey began in Alaska, where he was a wrestler and an athlete, setting the stage for his relentless drive for success. After college, he pursued a career as a college professor, pouring his heart into it for seven years. However, a sudden denial of tenure shook his world, leaving him with no Plan B.
 
The Turning Point: Coyte's life took a drastic turn when he decided not to accept a demotion but rather chase his dream of becoming an entrepreneur, author, coach, and speaker. His wife's unwavering support fueled his courage.
 
Psychology of Success: Coyte delves into the psychology of success, emphasizing that 80% of it is mental, and only 20% is strategy. He highlights the importance of getting one's mindset right to excel in business.
 
Challenges in a Saturated Market: Jaclyn and Coyte discuss the challenges of entering a saturated coaching and speaking market. Coyte acknowledges the difficulties but emphasizes the power of authenticity and serving at the highest level.
 
Overcoming Plateaus: Coyte explores the reasons why people sometimes don't get the results they desire despite their best efforts. He explains that fear and self-doubt are often the hidden obstacles that need to be addressed.
 
Accepting Non-Success: The interview touches on the concept of reframing "failure." Coyte advocates for shifting the focus from external results to personal growth, emphasizing gratitude, giving your best, and embracing the opportunity to grow, irrespective of outcomes.
 
Respecting Individual Perspectives: Coyte believes in providing tools and techniques but respecting individual perspectives. He encourages clients to adapt strategies to suit their unique needs and preferences.
 
Collaboration and Humility: Coyte recognizes that he may not be an expert in every aspect and is open to collaboration with other professionals. He stresses the importance of humility in knowing when to refer clients to specialists.
 
Dr. Coyte Cooper's coaching philosophy centers on empowering individuals to conquer their fears, optimize their mindset, and unleash their full potential. To learn more about Coyte and his transformative programs, visit his website at coytecopper.com.
 

Andrew McDonald is a seasoned copywriter, specializing in crafting compelling marketing campaigns and advertisements that elevate businesses.
He has worked with multinational multi-billion dollar retail giants, professional sports teams, small companies, and everything in between.
Passionate about community building, Andrew believes in moving away from aggressive sales tactics, recognizing that today's market is more discerning and values authenticity. One of his major projects involved a deep dive into the e-commerce setup of Shamrock Rovers, where he strategically reorganized their online store for optimal customer experience and boosted their sales by 363.3%. 
Rooted in understanding customer psychology, he emphasizes the significance of the emotional ties and stories behind products - like the pride of a parent seeing their child in a Shamrock Rovers jersey. A proponent of transparent marketing, Andrew discourages deceptive strategies that compromise credibility. 
His advice? Keep things conversational, prioritize best-selling products, and always recognize where a customer is in their awareness journey. Whether it's software consultancy or an e-commerce platform, Andrew's methods resonate across industries. His mantra: marketing should evoke emotions, and businesses should always strive for genuine connections.

Meet Leah Rae Getts and her husband, Todd – the visionary minds behind DigitalTrailblazer.com. They're not your average entrepreneurs; they're modern wizards using digital magic to empower experts, coaches, and entrepreneurs. Their mission? To help others create, launch, and supercharge online courses and coaching programs.
Back in 2016, Leah (a nurse) and Todd (a band teacher) embarked on an online adventure with no business experience. Against all odds, they waved goodbye to traditional jobs in 2017, embracing online success while being there for their kids.
2018 was their breakthrough. They launched their first course and in six months, sales hit six figures monthly. Today, they're celebrated pioneers in marketing, earning awards and admiration. From weaving offers to orchestrating traffic symphonies, Leah's skills know no bounds.
But Leah isn't just business; she's a live video virtuoso, turning interactions into exhilarating experiences.
Their foundation? Faith, family, and amplifying positive change. Leah and Todd nurture dreams to impact millions.
Looking for a guest who brings wisdom and vibrancy? Leah Rae Getts is your guide on this exciting journey.

John Larson is an entrepreneur with a passion for innovation and transformation. In 2008, he co-founded Playground Creative, a creative design and web agency that focused on contract work. While skilled in execution, John and his business partner faced the challenges of entrepreneurship, seeking ways to transcend hourly contract limitations.
 
Inspired by his experiences with Landmark Education and a fascination with coaching, John and his business partners embarked on a journey to combine their design and web development expertise with coaching. This led to the creation of CoachAccountable 1.0 in 2008, an initial attempt at blending coaching with technology. However, despite its attractive appearance, the launch of 1.0 didn't meet expectations. As John puts it…his baby was ugly!
 
He eventually moved on from Playground Creative, trading his stake for the rights to CoachAccountable.  After some time passed, John recognized there was potential with the smartphone revolution and the rising interest in cloud-based apps. So, with a bit more life experience and a different perspective, he worked on refining CoachAcocuntable while doing a world tour excursion with his wife.
 
From his kitchen table in Cusco, Peru, John introduced CoachAccountable 2.0 to the world in August of 2012. This relaunch marked a turning point, as the improved product gained traction and positive feedback. Over the past 11 years, CoachAccountable is now used by thousands of coaches globally. He also runs his company, not with a team of 100 (as some may imagine) but very, very lean. 
 
Not being beholden to business rules, adapting to technological trends, and ongoing collaboration from the very users of CoachAccountable, John has developed successful software that addressed the shortcomings of that version 1 attempt…one that definitely passes the “mom test”.  His journey underscores his commitment to being an artist and his entrepreneurial spirit.
Find out more about CoachAccountable and John at https://www.coachaccountable.com/

Anyone can create a logo or website – Lauren Felter’s superpower is using design to attractand convert your ideal person. That’s why she’s the designer that non-designers love.As the owner of Felter Unfiltered, she prides herself on a no-shame, no-shade approach toher web design, branding, and design education. She helps business owners, freelancers, and9-to-5ers ensure the design does the selling for them. Because good design does more than justlook good – it gets results!
Felter is also a proud former ladder climber. She spent the first decade of her careeroverseeing marketing, operations, and technical systems for a university admissions office,while also teaching design as adjunct faculty. After following the traditional path to successbut only finding intense burnout and an identity crisis at the top, she blew it all up in January2020 to do it her own way.