UNBOXED Connie Nam

Founder and CEO of Never Fully Dressed, Lucy Aylen joins Connie Nam to unbox her founding story this week. 
Lucy describes the intricacies of building a fashion brand before social media in the markets of London, why she was resistant to being the face of the brand and the struggles of being a boss.
Plus, she explains why physical stores are a great marketing piece, breaking into the US and why you shouldn’t put pressure on the end goal.
 
Follow @unboxed_founderconfidential, @neverfullydressed and @lucyaylen7

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Richard Harpin sold his business, Home Serve, for 4 billion pounds. Yet he believes if he’d just done 8 things differently he could have grown better and quicker. 
In this episode, he joins Connie Nam to share his 8 secrets he wishes he knew before building his business. 
He explains how to lock down your dream mentor, how to accept losing control when you’re hiring your replacement and why you should be copying other businesses to benefit yours. 
Follow @richard_harpin and @unboxed_founderconfidential
You can find the 8 Serects here, and check out businessleader.co.uk

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You may recognise Frankie Gaff from her time on Made in Chelsea, but since leaving she’s built a huge following online. But how did she break free from reality TV to be known as her authentic self?
In this episode, Frankie shares with Connie Nam the strategic decisions she made to distance herself from the Made in Chelsea persona, what content works best when collaborating with brands, and how Astrid & Miyu decide which influencers to work with. 
Follow @unboxed_founderconfidential and @frankiegaff

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Before Vanita Parti, no one in London threaded their eyebrows. After she founded Blink Brow Bar, it became a staple in thousands of women’s routines. 
Vanita joins Connie Nam to share how she went from one cramped chair in a department store to 15 stores internationally, how she built a client base before social media and why micro-influencers are crucial for their brand. 
Plus, she explains how she funded the business herself, why overspending was her biggest mistake and how she views her competition. 
Follow @unboxed_founderconfidential, @blinkbrowbar and @vanitablink

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Investor Daina Spedding is passionate about putting more money behind female-led businesses and in this conversation, she explains how she’s trying to close the gap. 
Daina shares with Connie Nam the shockingly low percentage of funding that goes to female founders, what being on a board is actually like and how you should approach valuation and your company. 
The pair also discuss the new rules surrounding Angel Investing which has a huge impact on female investors, the effect this might have and how investors can impact your brand.  
Follow @unboxed_founderconfidential and connect with Daina.

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Co-founder and Creative Director of Desmond & Dempsey, Molly Goddard, joins Connie Nam on this week's episode. 
Molly reveals how she dropped out of university twice, the challenges of growing a business and a family, and how she navigated the complexity of the fashion industry with no experience. 
Plus, she explains why she’s always loved customer service and how she’s redefining the art of slowing down.
Follow @unboxed_founderconfidential, @desmondanddempsey and @mollygoddardjeffery

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