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Another PursuitPalooza is in the books! Each year, the guys host a unique and immersive experience here in town for their listeners and fans. The event includes distillery tours, barrel picks, tastings, and social gatherings from relationships they’ve built over the years of running the podcast. This year, the event featured visits to Jim Beam, Four Roses, Copper & Kings, and Preservation distilleries. Participants had the opportunity to taste rare and limited-edition whiskies, learn about the distillation process, and connect with fellow bourbon enthusiasts. The event also included a live Q&A podcast recording during a special single barrel selection of Pursuit United Double Oaked. On today’s episode, we recap it all. 
Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.
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Every year there is a distillery that catches the headlines because they have sold for hundred of millions of dollars. Sounds like a dream for many but to make that dream become a reality, you'll have to know how to value your distillery. For that reason I've invited Kris Bohm on the show. He's the founder of Distillery Now Consulting where he helps folks buy, sell, and install distillery equipment, but he's also found himself in the midst of multiple merger and acquisition conversations. He joins the show to talk about how to value a distillery in the case someone like Diageo or a private equity firm comes knocking. We talk about case sale volumes, the value of aging whiskey in barrels, equipment, brand recognition, and where the trajectory growth curve comes into play.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about the rise of AI and being a writer.

What made you want to get into distilling as a teenager?

What's the difference in distilling alcohol vs ethanol?

Why would a client choose pot vs column?

How do you gauge consumer demand and look at sales for calculating value?

What does the pool of buyers look like?

What is the threshold of a case volume to start the discussion?

What's the value in the brand vs the equipment and production?

Beyond physical assets, what other factors play into a valuation?

How are barrels valued?

What's the process for selling a business?

Any value in having current distribution?

What are roadblocks that often kill deals?

Does it matter if case volume happens in the market or at the tasting room?

If you can't afford Vendome, where do your point people?



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On this Whiskey Quickie by Bourbon Pursuit, we review High West Bottled in Bond Rye Whiskey. This 4 year old rye whiskey is 100 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.
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It's This Week in Bourbon for June 28th 2024. The world-famous Kentucky Bourbon Trail tour is getting a bold new look. Justin's House of Bourbon is back with unicorns on the shelf. Heaven Hill Distillery announced today the highly-anticipated launch of Heaven Hill Grain to Glass.Show Notes:
Kentucky Bourbon Trail tour is getting a bold new look

Four Roses will fix a labeling mistake on Father's Day bottles

Justin's House of Bourbon is back with unicorns on the shelf

Milam & Greene Whiskey has 2 new releases

Rolling Fork The Wheated Cask Wonder

Michter’s Distillery will be releasing its Legacy Series

Remus Babe Ruth Reserve

Old Potrero Toasted Barrel Whiskey

Wyoming Whiskey Independence Rock

Heaven Hill Grain to Glass

@kentuckybourbontrail @fourrosesbourbon @houseofbourbonky @milamandgreenewhiskey @rollingforkrum @michterswhiskey @wyomingwhiskey @heavenhilldistillery

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On this roundtable we talk about the updates to the Kentucky Bourbon Trail with a rebrand and what updates are happening. We discuss how everyone has to change from the standard distillery tour to something more immersive. Then we wrap up the show talking about our hidden gems when you visit Kentucky.
Show Notes:
Above the Char with Fred Minnick (@fredminnick) talks about Evan Williams Single Barrel leaving and coming back.

What has changed with tourism in KY?

What are your favorite hidden gems?


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On this Whiskey Quickie by Bourbon Pursuit, we review Highline Triple Rye. This 5-10 year old rye whiskey is 97 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.
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