22 min
Bring your idea alive through design Disruptive Branding, a podcast by Saffron Brand Consultants
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- Diseño
We can all picture the iconic logos of brands Apple, Nike or Coca-Cola. But brand design goes beyond logos and colour schemes. Gabor Schreier, Chief Creative Officer at Saffron, explains how design brings brand strategy to life, making it visible for both internal and external stakeholders. But when it comes to a design project, what are the different phases and challenges to consider?
We can all picture the iconic logos of brands Apple, Nike or Coca-Cola. But brand design goes beyond logos and colour schemes. Gabor Schreier, Chief Creative Officer at Saffron, explains how design brings brand strategy to life, making it visible for both internal and external stakeholders. But when it comes to a design project, what are the different phases and challenges to consider?
22 min