224 episodios
Build Your Copywriting Business Filthy Rich Writer
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- Economía y empresa
Ready to turn your love of writing into a successful copywriting career? Join professional copywriters Nicki Krawczyk, Kate Sitarz, and the Filthy Rich Writer team to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing for multi-billion-dollar companies, solopreneurs, and every size business in between.
To us, being “filthy rich” means having a job you love, being good at what you do, and making great money doing it. So let’s get started!
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188. Pivoting to Copywriting Later in Your Career - Kelly's Story
Are you considering getting into copywriting but worried that you’re “too old” to pivot into a new career? Is it too late? Am I past the point where I can make a change?
Over the years, CCA student Kelly has worn many hats: lawyer, fundraiser, freelance writer, academic program director… But the one constant has been her love of words. Kelly is living proof that when you can write great copy, you are not too old, too young, too undereducated, or too anything to learn how to become a copywriter. Listen in to Kelly’s interview to hear how her age has been an asset in building a thriving copywriting career.
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Mentioned on this Episode
View Kelly’s Portfolio
Related Links
The Three Steps to Career ChangeChanging Your Career to Copywriting While at Your Existing JobBest Backgrounds and Degrees for Getting Into CopywritingDo You Have What It Takes to Become a Copywriter?
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187. Change My Mind About Advertising! How to Be an Ethical Copywriter
Are you considering a transition into copywriting but struggling to ignore the nagging voice telling you it’s “manipulative” or “unethical”? Many people associate marketing with the “icky” feeling of being sold to, thinking it’s all about pushing unwanted products onto reluctant buyers.
But copywriting *isn’t* about sleazy tactics or tricking people into buying things they don’t need. In this episode, Nicki and Kate are challenging the misconceptions around advertising, showing how it can fulfill genuine needs and create positive, lasting relationships between businesses and customers. Listen in now to discover how you can make a meaningful impact as a copywriter!
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Related Links
Reframing Your Copywriting Goals to Align with Your ValuesLand Copywriting Clients With These 35 TipsWhat Is Copywriting?Why You Should Make Your Audience Anxious
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186. Are You Stuck in an Employee Mindset?
One of the most difficult psychological shifts for new business owners is going from an employee mindset to a business owner mindset. Most of your life, you’ve likely operated as a consumer: waiting for a paycheck so you can take care of your expenses. And when things get challenging in the economy, your instinct is to tighten the purse strings and focus on saving.
But as a business owner, you have many opportunities to make investments in your business, which have the power to pay for themselves many times over. So in this episode, we’re exploring the importance of spending *strategically* in your business to drive growth. Listen in now to make sure you are thinking like the business owner that you are and want to be, instead of the consumer that you used to be.
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Mentioned on this Episode
3 Tips for Combatting Imposter SyndromeOvercome Scarcity Mindset as a CopywriterFace Your Freelance Finances FearsWant to Earn Six Figures as a Copywriter? Get Your Finances in OrderActual Freelance Copywriting Salary: Digging Into One Copywriter’s Numbers
Related Links
Top Copywriting Advice from Working Copywriters#1 Change That Will Double Your Copywriting IncomeMaster Your Money MindsetSet Your Copywriting Business Up for Financial Success
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185. Copywriting Pitching Assumptions That Will Cost Your Business
Pitching is the only way to truly control your copywriting business’ success. But when it comes to sitting down to actually do it, our brains love to come up with all kinds of reasons *not* to hit “send”. “Oh, that company is waaay too big to pitch, they would never need my help!” or, at the other end of the spectrum, “A solopreneur? They’d never be able to afford a copywriter!”
In this episode, Nicki and Kate remind us that when you hold back on sending out pitches, you’re actually doing a major disservice to everyone out there who needs you (companies big AND small). Listen in now to learn why these pitching assumptions that could be costing you opportunities (and money!).
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Related Links
Too Afraid to Pitch? Business Owners WANT Your Copywriting PitchesHow NOT to Pitch Potential Copywriting ClientsHow to Pitch Copywriting Services to AgenciesHow to Find and Write for Solopreneurs5 Ways to Vastly Improve Your Pitches to Would-Be Copywriting Clients
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184. This Copywriter Landed Her Dream Job—And Tripled Her Income (Rachael Kelly)
Since she was old enough to hold a pen, Comprehensive Copywriting Academy student Rachael Kelly has been writing and telling stories. But figuring out how to turn that passion into a well-paying career? That was the part Rachael struggled with—and crummy job-bidding sites like Fiverr and Upwork were (ahem, unsurprisingly) *not* the answer!
In this interview, we find out how the knowledge and support Rachael gained from the CCA course gave her the much needed confidence to push herself out of her comfort zone and start landing clients. Listen in to find out how Rachael has shaped a copywriting career that means she never has to “work” a day again and the exciting new role which has not doubled, but TRIPLED her income!
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Mentioned on this Episode
View Rachael’s Portfolio
Related Links
The Real Math on Job Bidding Site “Success”How NOT to Pitch Potential Copywriting ClientsOvercoming Copywriter Imposter SyndromeHow to Optimize Your Copywriting LinkedIn Page
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183. You Will Have Too Much Copywriting Work ... Here's What to Do
For most freelancers, not having *enough* work is often the greatest fear. But having too much work? Psshh, there’s no such thing, right?! Well, as wild as it sounds, there will probably come a point where you are overloaded with copywriting projects. Yes, this might sound like a bit of a “first-world” freelance issue when you’re yet to land your first client. But trust us—it doesn’t take much to suddenly become overwhelmed if you don’t have the right boundaries and systems in place.
If you do find yourself drowning in copywriting work, Nicki and Kate are on hand in this episode, sharing the best tactics to deal with a swamped schedule. But that’s not all—they’re also digging into the proactive steps that will prevent future overwhelm. Listen in now to steer clear of the dreaded “feast or famine” trap and set yourself up for sustainable success.
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Related Links
What Are Your Copywriting Business Rules?Amp Up Your Copywriting Productivity With Ultra SchedulingWhen the [ahem] Stuff Hits the FanHow Can You Know if a Copywriting Deadline is Doable?
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