Campus Culture feat. Aniyha Jones + DJ Burn One & University of Illinois School of Music Campus Culture

On this episode Aniyha & Professor Holden host special guest DJ Burn One, producer, engineer, DJ and music industry guru who helped shape the modern mixtape game and has worked with Freddie Gibbs, Gucci Mane, A$AP Rocky, Nicki Minaj, Young Dolph and David Banner. He discusses his origin story, his Options Masterclass and bringing his expertise to higher academia at University of Illinois School of Music.

Lamont Holden, also known as TheLetterLBeats is a music producer and Professor of Music Audio & Recording Technology at the University of Illinois at Urbana-Champaign School of Music in the Fine & Applied Arts Department. He is also the producer of the “Illini Anthem” fight song remix for the University of Illinois Fighting Illini written & performed by Jarrel Young.

Aniyha Jones is a junior marketing major at University of Illinois at Urbana-Champaign. She is also creator and host of the “You’re Wrong, Sir” Podcast that explores issues around sports marketing, business and politics.

00:59 MUS 499 Music Monetization at University of Illinois School of Music
01:57 Dropping out of college because they wouldn’t let him into the music program
03:03 Students CAN get into University of Illinois School of Music with a dope mixtape
04:59 Streams of income for students who play instruments that give them autonomy over their careers
06:43 Finding Pierre Bourne in Atlanta
07:58 What is the value of teaching at University of Illinois to DJ Burn One?
09:03 Don’t send your stems without a business arrangement
10:59 How to break through in the industry without moving to NYC, ATL or LA
12:22 Mixed By Ali developed platform https://engineears.com/for-engineers
15:07 DJ Burn One knew he was ready to teach when it became a built-in part of his process + the creator of Ableton telling him he’s a natural teacher
16:15 Success selling NFTs as a musician
20:57 Beat battle beat vs regular beats and what to play for people when you have the chance
24:10 Coodie & Kanye comparison to Burn One & Gucci
25:18 No plan with Gucci Mane—he was just trying things
27:37 Sync licensing education at UIUC School of Music
30:34 Gucci Mane’s work ethic is unmatched
34:35 Why does DJ Burn One create
37:05 How to rollout as an artist
40:04 What happens if you hire someone to handle all of your business instead of being informed yourself
42:40 Telling Pierre Bourne not to sample and signing him
45:29 Mixing basics and why they’re important

Listen To “Campus Culture” Podcast Here:
campusculturepodcast.com

Watch “Campus Culture” Podcast Here:
https://youtube.com/playlist?list=PLWcyeyBI6qXsq7Zp-g0TuxRn-rgJVxgqG

For More From DJ Burn One:
https://www.thefivepointsbakery.com/
On IG @djburnone
https://www.instagram.com/djburnone
On Twitter @djburnone
https://twitter.com/djburnone

Watch “You’re Wrong Sir” Here:
https://open.spotify.com/show/3by5RPxxSMMZe2583ZSTrE?si=4177bf999c78474b

For More From Aniyha Jones:
@niyhaaa._ on IG
https://www.instagram.com/niyhaaa._
@Niyhaaa__ on Twitter
https://twitter.com/Niyhaaa__

For More From Professor Lamont Holden aka TheLetterLBeats:
@theletterlbeats on IG
https://www.instagram.com/theletterlbeats
@1TheLetterLBea1
https://twitter.com/1TheLetterLBea1

Listen to “Illini Anthem” Here:
https://open.spotify.com/track/6DIy7J06dWsojeHiXhHP6I?si=4a4b27b35e784bfa