Campus Culture Professor Lamont Holden aka TheLetterLBeats

Campus Culture Digital presents Back Of The Class at University of Illinois School of Music in the College of Fine And Applied Arts hosted by Professor Lamont Holden aka TheLetterLBeats in Studio X.

00:27 Meet Back Of The Class founder Zach Hurth
01:04 The difference between Back Of The Class and Jackie For Beats
01:33 The origins of beating on the desk
02:34 University of Illinois Fine & Applied Arts sponsors Campus Culture
03:09 What really matters for rappers’ careers
04:07 Being driven by creativity
04:53 The hardest part about being a content creator
06:20 Memphis’ influence on Hip Hop
07:32 Hottest artists that have been on Back Of The Class
07:51 Back Of The Class in Detroit
08:27 NEW BOTC segment Jackie For Beats
09:33 What’s next for Back Of The Class?
10:22 Meet Blame Swagg, producer and desk beat maker for BOTC
11:25 Swagg’s work with major industry producers
11:52 Growing musically with MoneyBagg Yo before the fame
12:26 Swagg’s work with Fynesse 2 Times
13:10 Swagg’s definition of Campus Culture + Tennessee State University
13:55 Making a desk beat on the spot for artists all over the country
14:40 First time making desk beats at University of Illinois
15:14 Swagg starting a new label
16:26 Meet Frog Eye Visual
16:48 Shooting first videos on iPhone
17:11 Nikon 3300 first camera
17:15 Meeting Zach Hurth at a party his mom was hosting
18:10 Traveling the country with Back Of The Class
18:37 Official business vs. street business
19:29 Working with Big Homie G, Pooh Sheisty & K Carbon
20:01 Advice for videographers trying to work with higher level artists
20:41 Best place to shoot videos in Memphis
21:07 Frog’s resources and tips for improving as a videographer
21:42 Frog on building his own team and tightening his business

For More From Back Of The Class:
Youtube: /@backoftheclassbotc
IG: @backoftheclasss_ instagram.com/backoftheclasss_/
Twitter: @Back0fTheClass twitter.com/Back0fTheClass
TikTok: @thebackoftheclass_@backoftheclass_

For More From Campus Culture Digital:
campusculturepodcast.com
IG: @campusculturedigital instagram.com/campusculturedigital
Twitter: @campuscultureil twitter.com/campuscultureIL
TikTok: @campusculturedigital

For More From Professor Lamont Holden:
IG: @theletterlbeats instagram.com/theletterlbeats
Twitter: @1TheLetterLBea1 twitter.com/1theletterlbea1
YouTube: /TheLetterLBeats
TikTok: @theletterbeats

Campus Culture Digital presents their FIRST cypher of the school year at University of Illinois School of Music in the College of Fine And Applied Arts hosted by Professor Lamont Holden aka TheLetterLBeats in Studio X.

00:31 A$AVV & TheLetterLBeats discuss their summer experiences
01:04 A$AVV raps
03:03 Notorious Tre raps
07:10 $imba P raps
09:57 #TheMenu Official Spotify Playlist From TheLetterLBeats
11:10 Bre Amore raps
13:01 Slime K raps
16:34 Jamere XO raps
19:07 Shouts out to DJ Rollie + University of Illinois School of Music Audio Tech students
19:25 Outro from Professor Lamont Holden aka TheLetterLBeats

A$AVV @highimasavv on IG
https://www.instagram.com/highimasavv

Notorious Tre @notorioust_r_e on IG https://www.instagram.com/notorioust_r_e

$imba P @iam_simbap on IG
https://www.instagram.com/iam_simbap

Bre Amore @breamore_ on IG
https://www.instagram.com/breamore_

Slime K @realslime_k on IG
https://www.instagram.com/realslime_k

Jamere XO @jamere_xo on IG
https://www.instagram.com/jamere_xo

For More From Campus Culture Digital:
campusculturepodcast.com
IG: @campusculturedigital instagram.com/campusculturedigital
Twitter: @campuscultureil twitter.com/campuscultureIL
TikTok: @campusculturedigital

For More From Professor Lamont Holden:
IG: @theletterlbeats instagram.com/theletterlbeats
Twitter: @1TheLetterLBea1 https://twitter.com/1TheLetterLBea1
TikTok: @theletterbeats

Campus Culture Digital presents their final cypher of the school year at University of Illinois School of Music in the College of Fine And Applied Arts hosted by Professor Lamont Holden aka TheLetterLBeats in Studio X.

00:00 Professor Lamont Holden aka TheLetterLBeats introduces the episode
00:25 Meet the guests for the new segment “The Questions,” Alex “Ace” Peterson, Ms. Jones If U Nasty, Jayy B and $imba P
00:54 Introducing “The Questions”
01:12 Ms. Jones If U Nasty shares her experiences being a Black woman on a PWI campus like University of Illinois
01:57 Ace talks about finding yourself and like-minded people on campus
03:31 $imba P discuss his inner child and the origins of his creativity
05:26 Jayy B discusses the goal of being his most authentic self
06:18 Ace says she never though she would go to college
09:08 Ms. Jones If U Nasty talks coming to campus on an academic scholarship
11:32 $imba P talks about peers not being coachable and being selective about who he pours into
13:58 Jayy B talks about the importance of surrounding himself with fellow creatives
16:03 Ace remixed Latto & Lakeyah “Mind Your Business” and it went viral
20:00 $imba P says social media is a blessing and a curse
22:32 Ms. Jones If U Nasty prefers in-person interactions over social media interactions as an artist
23:37 Jayy B reinforces Ms. Jones’ demon time
24:39 Jayy B imagines life without social media
27:27 Professor Holden thanks the year’s special guests including Sonny Digital
28:06 Notorious Tre raps
30:50 Vicky Tinges raps
33:00 Delete raps
34:44 Nelly Jae raps
36:03 Professor Holden talks about Illinois Summer Youth Music Camp at University of Illinois School of Music Summer 2023
37:45 Mary Jane raps
40:42 Zen the Rapper raps
42:45 A$AVV raps
44:51 Jayy B raps
46:34 #TheMenu Official Spotify Playlist curated by TheLetterLBeats aka Professor Lamont Holden
47:31 N8te Witta 8 raps
49:28 $olo Da Poet raps
51:13 Nayiaa Official raps
54:45 $imba P raps
57:51 **BONUS MATERIAL—NEW Artists

For More From Campus Culture Digital:
campusculturepodcast.com
IG: @campusculturedigital instagram.com/campusculturedigital
Twitter: @campuscultureil twitter.com/campuscultureIL
TikTok: @campusculturedigital

For More From Professor Lamont Holden:
IG: @theletterlbeats instagram.com/theletterlbeats
Twitter: @1TheLetterLBea1 https://twitter.com/1TheLetterLBea1
TikTok: @theletterbeats

Campus Culture Digital presents their second cypher at University of Illinois School of Music in the College of Fine And Applied Arts hosted by Professor Lamont Holden aka TheLetterLBeats in Studio X.

00:00 Professor Lamont Holden aka TheLetterLBeats welcomes you to a new episode
00:22 Meet $imba P
01:00 $imba P talks Gr8thinkaz
01:45 $Imba P talks acting on the Power Universe w/ Force on STARZ
02:45 Directing the “RISKTAKERZ” video
04:09 $imba P’s experience at Boom Boom Room Productions Writing Camp at Stankonia Studios in ATL hosted by TeJah G & TheLetterLBeats
06:00 $imba P’s SXSW experience
07:08 $imba P freestyle
09:26 Meet University of Illinois student Jayy B
12:44 Jayy B freestyle
15:30 Meet University of Illinois student M4ri
17:20 M4ri freestyle
19:38 Meet Jahnat
21:15 Jahnhat raps
23:50 Meet University of Illinois student Jaylen Nelson
26:25 ISYM Hip Hop Camp at University of Illinois hosted by Dr. Adam J. Kruse, Professor Pete Shungu and Professor Lamont Holden
27:30 ISYM Hip Hop Camp Best Verse Competition
28:41 Meet University of Illinois student Tallo
30:49 Shouts out to Audio Engineer Ryan Giroux
32:15 #TheMenu playlist on Spotify from TheLetterLBeats
34:25 Tallo freestyle
36:37 Meet Bre Amore
37:41 Bre Amore freestyle
39:36 Meet DB aka Ya Favorite Two Initials
41:14 Catch DB on #TheMenu playlist on Spotify from TheLetterLBeats
42:08 DB freestyle
46:19 Meet University of Illinois alum Kid Winter
47:18 Kid Winter freestyle
49:00 Meet Notorious TRE
51:06 Notorious TRE freestyle
55:42 Meet University of Illinois student Femi Ishola
57:24 Femi Ishola freestyle
59:58 Meet University of Illinois student Slime K
1:01:56 Slime K freestyle
1:05:20 Meet Delo B
1:06:51 Delo B freestyle
1:09:21 Shout out to DJ Froztbyte
1:09:29 Catch ALL of the artists from this freestyle on #TheMenu Spotify playlist from TheLetterLBeats

For More From Campus Culture Digital:
campusculturepodcast.com
IG: @campusculturedigital instagram.com/campusculturedigital
Twitter: @campuscultureil twitter.com/campuscultureIL
TikTok: @campusculturedigital

For More From Professor Lamont Holden:
IG: @theletterlbeats instagram.com/theletterlbeats
Twitter: @1TheLetterLBea1 https://twitter.com/1TheLetterLBea1
TikTok: @theletterbeats

Campus Culture Digital presents their first cypher at University of Illinois School of Music in the College of Fine And Applied Arts hosted by Professor Lamont Holden aka TheLetterLBeats at Smith Hall.

00:18 Professor Lamont Holden aka TheLetterLBeats introduces Campus Culture Digital, their new pivot and the first cypher at University of Illinois
01:04 DJ Froztbyte drops the first beat
01:11 NOTORIOUS TRE kicks the cypher off
02:43 @nellyjae4548 takes the mic
03:55 @Iamsimbap turn
05:02 Catch @Iamsimbap on Season 2 of Force on STARZ in the Power Universe
05:16 @Highimasavv on the mic
06:16 Delobe takes the mic
08:00 @nayiaaofficial8155 takes center stage
09:04 Jayy B's turn
10:51 @Iamsimbap steps up again
11:39 Another verse from @nellyjae4548
12:51 @nayiaaofficial8155 round 2
13:47 Second round for NOTORIOUS TRE
15:31 @Highimasavv asks DJ Froztbyte to switch up the beat for another verse
16:53 @Iamsimbap takes another turn
18:07 Jayy B steps up again
19:10 Professor Lamont Holden aka @TheLetterLBeats outro

For More From Campus Culture Digital:
campusculturepodcast.com
IG: @campusculturedigital instagram.com/campusculturedigital
Twitter: @campuscultureil twitter.com/campuscultureIL
TikTok: @campusculturedigital

For More From Professor Lamont Holden:
IG: @theletterlbeats instagram.com/theletterlbeats
Twitter: @1TheLetterLBea1 https://twitter.com/1TheLetterLBea1
TikTok: @theletterbeats

On this episode Aniyha & Professor Holden host special guest DJ Burn One, producer, engineer, DJ and music industry guru who helped shape the modern mixtape game and has worked with Freddie Gibbs, Gucci Mane, A$AP Rocky, Nicki Minaj, Young Dolph and David Banner. He discusses his origin story, his Options Masterclass and bringing his expertise to higher academia at University of Illinois School of Music.

Lamont Holden, also known as TheLetterLBeats is a music producer and Professor of Music Audio & Recording Technology at the University of Illinois at Urbana-Champaign School of Music in the Fine & Applied Arts Department. He is also the producer of the “Illini Anthem” fight song remix for the University of Illinois Fighting Illini written & performed by Jarrel Young.

Aniyha Jones is a junior marketing major at University of Illinois at Urbana-Champaign. She is also creator and host of the “You’re Wrong, Sir” Podcast that explores issues around sports marketing, business and politics.

00:59 MUS 499 Music Monetization at University of Illinois School of Music
01:57 Dropping out of college because they wouldn’t let him into the music program
03:03 Students CAN get into University of Illinois School of Music with a dope mixtape
04:59 Streams of income for students who play instruments that give them autonomy over their careers
06:43 Finding Pierre Bourne in Atlanta
07:58 What is the value of teaching at University of Illinois to DJ Burn One?
09:03 Don’t send your stems without a business arrangement
10:59 How to break through in the industry without moving to NYC, ATL or LA
12:22 Mixed By Ali developed platform https://engineears.com/for-engineers
15:07 DJ Burn One knew he was ready to teach when it became a built-in part of his process + the creator of Ableton telling him he’s a natural teacher
16:15 Success selling NFTs as a musician
20:57 Beat battle beat vs regular beats and what to play for people when you have the chance
24:10 Coodie & Kanye comparison to Burn One & Gucci
25:18 No plan with Gucci Mane—he was just trying things
27:37 Sync licensing education at UIUC School of Music
30:34 Gucci Mane’s work ethic is unmatched
34:35 Why does DJ Burn One create
37:05 How to rollout as an artist
40:04 What happens if you hire someone to handle all of your business instead of being informed yourself
42:40 Telling Pierre Bourne not to sample and signing him
45:29 Mixing basics and why they’re important

Listen To “Campus Culture” Podcast Here:
campusculturepodcast.com

Watch “Campus Culture” Podcast Here:
https://youtube.com/playlist?list=PLWcyeyBI6qXsq7Zp-g0TuxRn-rgJVxgqG

For More From DJ Burn One:
https://www.thefivepointsbakery.com/
On IG @djburnone
https://www.instagram.com/djburnone
On Twitter @djburnone
https://twitter.com/djburnone

Watch “You’re Wrong Sir” Here:
https://open.spotify.com/show/3by5RPxxSMMZe2583ZSTrE?si=4177bf999c78474b

For More From Aniyha Jones:
@niyhaaa._ on IG
https://www.instagram.com/niyhaaa._
@Niyhaaa__ on Twitter
https://twitter.com/Niyhaaa__

For More From Professor Lamont Holden aka TheLetterLBeats:
@theletterlbeats on IG
https://www.instagram.com/theletterlbeats
@1TheLetterLBea1
https://twitter.com/1TheLetterLBea1

Listen to “Illini Anthem” Here:
https://open.spotify.com/track/6DIy7J06dWsojeHiXhHP6I?si=4a4b27b35e784bfa