Customers First Podcast Tacey Atkinson
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- Economía y empresa
The Customers First Podcast with host Tacey Atkinson.
Here we engage in Customer-Centric Conversations with industry experts from around the globe to discuss strategies to deliver Magical Customer Experiences.
Thank you for tuning in, becoming Magic Makers, and I look forward to us sitting down to more valuable conversations in the future.
Remember.....
Customer-Centric Cultures Create Magical Customer Experiences.
Go Spread the Magic!
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Happy Customers Equal Business Value with Chris Hood
By Request: Customers First Vault Episode 124
Join Tacey and her Special Guest, Chris Hood, author of "Customer Transformation" and digital strategist with over 35 years of experience in online development. He advises businesses on innovation, and has written the book: “Customer Transformation, A 7-Stage Strategy for Customer Alignment and Business Value.
Today's topic is “Happy Customers = Business Value.”
Chris discusses revolutionizing your business strategy to exceed customer expectations and achieve sustainable growth through empathy, innovation, and digital acceleration.
Timestamp: 01:41: Chris’s Story
Timestamp: 04:38: Culture
Timestamp: 11:30: Technology
Timestamp: 14:33: Business
Chris’s Contact Information:
Website: https://chrishood.com
LinkedIn:https://www.linkedin.com/in/chrishood/
Link to book: https://www.amazon.com/Customer-Transformation-strategy-customer-alignment/dp/B0CC7XVLRW
Link to free assessment: https://chrishood.com/Customer-Transformation-assessment/
Tacey's Contact Information: https://www.taceyatkinson.com
Thank you for tuning in, and I look forward to having more valuable conversations together in the future.
Remember: Customer-Centric Cultures Create Magical Customer Experiences.
Now Go Spread the Magic! -
Technology Throughout The Customer Experience with Keith Groshans
Join Tacey and her special guest, Customers First Regular Keith Groshans. Keith is a Graphic Artist, Website and brand Builder, and Top Banana at Rocket Juiced Studios.
Today's Topic is Technology Throughout The Customer Experience.
Keith shares how technology surrounds the customer experience today, from pre-sale research to purchase and beyond; our homes, retail stores, art galleries, cars, websites, and more are evolving to include more and more technology and ways we can embrace it to enhance the bond between customer and brand.
Timestamp: 07:45: Web-based shopping vs brick & mortar
Timestamp: 18:16: Omnichannel vs Multichannel explained
Timestamp: 20:49: Website technology towards accessibility.
Link to the Rocket Juiced on Website Accessibility PDF: Rocket Juiced on Website Accessibility
Keith’s Contact Information:
Website: https://www.rocketjuiced.com
Tacey's Contact Information:
https://linktr.ee/taceyatkinson
Thank you for tuning in, and I look forward to having more valuable conversations together in the future.
Remember:
Customer-Centric Cultures Create Magical Customer Experiences.
Now Go Spread the Magic! -
Positive Cultures Increase Project Success with Laura Bowers
On this episode of the Customer's First Podcast, Laura Bowers, the CEO of The PMO Boss, shares insights into project management, leadership, and creating a positive work culture. Laura discusses how she stumbled upon project management and the importance of empathy in leadership. She highlights the significance of clear requirements and prioritization in achieving project success. Laura introduces her BOSS framework, emphasizing the importance of client collaboration for successful project implementation.
The conversation delves into building strong team dynamics through team-building exercises and fostering a positive work culture. Laura encourages leaders to prioritize people and emphasizes the rewards of putting people first.
Timestamps:
4:21: Importance of Positive Culture in Project Success
9:21: Prioritization and Clear Requirements in Business Practices
14:55: Collaboration with Outside Consultants in the Outline Stage
17:37: Breathing Life Back into a Lifeless Team
27:51: Encouragement to Put People First in Leadership
Laura's Contact Information:
LinkedIn: @thepmoboss
Tacey’s Contact Information:
Website: www.taceyatkinson.com
All of Tacey’s social media profiles are linked there and here:
https://linktr.ee/taceyatkinson
Thank you for tuning in, and I look forward to having more valuable conversations together in the future.
Remember:
Customer-Centric Cultures Create Magical Customer Experiences.
Now Go, Create the Magic!
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What's Your End Game with Laurie Barkman
On this episode of the Customer's First Podcast, we are joined by Laurie Barkman, a Business Transition Sherpa. She shares her journey from CEO to expert in business transitions and acquisitions. Laurie emphasizes the importance of mindset in the transition process, noting that our mindset influences our actions and can impact the success of our business transitions.
She discusses the concept of attachment and detachment for business owners, highlighting the need to detach from their businesses to enable successful transitions. Laurie also addresses the risks of dependency factors in businesses, such as owner dependence and lack of documentation, which can affect a business's salability.
Furthermore, Laurie shares insights on financial planning for business owners looking to exit their businesses. She stresses the significance of knowing the value of one's business and creating a financial plan that incorporates personal and business financial aspects. She introduces the concept of the "value gap estimator" to help entrepreneurs assess their financial readiness for transition.
Moreover, Laurie provides valuable advice on the seller reality check, emphasizing that buyers operate on their own timelines and that businesses should be ready for sale at any time. She also gives a glimpse into her course, Endgame Entrepreneurship, which guides entrepreneurs through the exit planning process and offers community support and group advisory to ensure a successful transition.
Timestamps:
04:29: Transition Planning and Succession
04:44: Importance of Mindset in Transition
08:22: Considerations for Transitioning Entrepreneurs
10:16: Detachment and Personal Planning
11:45: Impact of Attachment on Business Value
24:23: Endgame Entrepreneurship Course Introduction
24:55: Seller Reality Check and Timing
Laurie’s Contact Information:
Website: https://thebusinesstransitionsherpa.com
Book: BusinessTransitionHandbook
Social Media Profiles: @lauriebarkman
Tacey’s Contact Information:
All of Tacey’s social media profiles are linked there and here:
https://linktr.ee/taceyatkinson
Thank you for tuning in, and I look forward to having more valuable conversations together in the future.
Remember:
Customer-Centric Cultures Create Magical Customer Experiences.
Now Go, Create the Magic!
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You ARE Your Content and Proofreading Matters with Jon Clemence
On this episode of the Customer's First Podcast, Tacey sits down with Jon Clemence, the creator and owner of Cedar Press Proofreading. Jon shared his transition from a corporate job to starting his own proofreading business. He emphasized the importance of proofreading and editing in enhancing the customer experience, highlighting how simple errors like spelling mistakes can deter potential customers.
Jon provided valuable tips for proofreading our own work, such as utilizing spell checkers and grammar tools wisely and creating an internal style guide for consistency. Furthermore, Jon discussed how proofreaders can elevate the quality of content by tightening prose, finding and fixing basic errors, and ensuring consistency in writing style.
Jon concluded by inviting viewers to visit his website for more insights and resources on improving online content. Overall, the episode provided valuable insights into proofreading and content editing, underscoring the impact of attention to detail on creating a positive customer experience.
Timestamps:
16:17: Proofreading Tips
19:30: Tightening Prose
20:39: Finding Basic Errors
22:33: Simple Things Like Number Consistency
Jon's Contact Information:
Website: cedarpressproofreading.com
LinkedIn: @JonClemence
Instagram: @cp_proofreading
Tacey's Contact Information:
Website: www.taceyatkinson.com
All Social Media: @taceyatkinson
Thank you for tuning in, and I look forward to having more valuable conversations together in the future.
Remember:
Customer Centric Cultures Create Magical Customer Experiences.
Now Go Create the Magic!
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Building a Personal Brand That Shines Online with Shelly Niehaus
On this episode of the Customer's First Podcast, we spoke with Shelly Niehaus, an expert in personal branding for service-based businesses. Shelly shared her journey from a professional commercial photographer to an online marketing coach, helping service providers improve their marketing strategies. She emphasized the importance of building a personal brand that shines online and outlined the three key elements of a personal brand: name, face, and how you make people feel. Shelly provided practical tips for developing a compelling personal brand, including connecting, inviting, and positioning yourself effectively.
Furthermore, Shelly discussed the significance of maintaining consistent branding across all marketing channels, including websites and social media platforms. She highlighted the impact of conducting a brand audit to ensure that your online presence reflects your brand identity cohesively. Additionally, Shelly shared insights on writing a compelling About Me page, emphasizing the importance of sharing your story and connecting with your audience authentically.
Shelly encouraged listeners to embrace their authentic selves and translate their real-life values into their online presence to create a strong personal brand.
Timestamps:
5:10: Building a Personal Brand Online
10:01: Steps to Develop a Compelling Personal Brand
14:07: Importance of Consistent Brand Messaging
17:43: The Vitality of About Me Pages
25:14: Conducting a Brand Audit
Shelly's Contact Information:
Website: https://coaching.shellyniehaus.com
LinkedIn: Shelly Niehaus
Instagram: @shellyniehaus
Tacey's Contact Information:
Website: www.taceyatkinson.com
Social Media: @taceyatkinson
Thank you for tuning in, and I look forward to having more valuable conversations together in the future.
Remember:
Customer Centric Cultures Create Magical Customer Experiences.
Now Go Create the Magic!