Anthony Favell, E-commerce Trading Manager at iconic UK brand Brompton Bicycle, talks to us about going global, managing rapid growth and launching a direct to consumer channel as a manufacturer. Anthony a veteran of online retail and accomplished digital project manager also shares his thoughts on creating a successful online brand, managing an ecommerce store through a period of unprecedented demand and flipping the traditional ecommerce mindset when it comes to marketing.
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Ficha técnica
- Programa
- Publicación3 de diciembre de 2020, 12:45 UTC
- Duración40 min
- Temporada1
- Episodio8
- ClasificaciónApto