Data Beats Opinion Keith Perhac

Today, we welcomed Steffen Hedebrandt, Chief Marketing Officer at Dreamdata, a Revenue Attribution Platform to the Data Beats Opinion Podcast.  Steffen is a subject matter expert in connecting marketing activities with revenue. He has an exceptional growth mindset, is data-driven by heart and loves all parts of scaling the commercial side of a business.  A notorious growth hacker with a successful track record of scaling businesses and building teams at Upwork and Airtame, Steffen knows firsthand the pain points of rapidly scaling marketing and growth.

One of the most amazing things I learned during this interview is that it takes an average of 32 touches from first touch to a deal being won in the B2B space.  That's a lot of wiggle room for attribution error, and why it is more critical than ever to be able to see accurate data through the customer journey.

In this interview with Steffen Hedebrandt, you will learn:

How the nature of b2b marketing differs from traditional marketing strategies
The differences between typical CRM attribution models and deeper analytics
Potential blind spots in your marketing that you may not even know exist
The shockingly low number of b2b companies that use a genuine data-driven model
Steffen's new Go-To-Market Benchmark Report for 2022
And so much more!

Alan Silvestri is the founder and director of strategy at Growth Gorilla. Growth Gorilla is a no B.S. content promotion and distribution agency for B2B SaaS companies. They help Software companies that are already publishing quality content, get the word out to acquire backlinks, and increase traffic and signups. Alan is also a Back to the Future and 80s fanatic, Delorean owner, and punk rocker.

One of the most amazing things I learned during this interview is the astonishing precision and in-depth knowledge that modern SEO requires of us - and this is an understanding illustrated well by Alan’s example of how one single missing keyword variation on a client’s page boosted his rank past his highest competitor - without any other changes to the page. Unbelievable!  It’s no wonder that more and more companies are turning to experts like Alan and Growth Gorilla to handle their SEO projects.

In this interview with Alan Silvestri, you will learn:

What the Content Graveyard is and how to avoid it
What a Link Gap is and why it’s important for you to identify and resolve these
The 3 main reasons why 90% of content on the web doesn’t get search traffic
How Google shows you what it wants to see on the highest rated pages
The 5 things you need to prepare BEFORE you start search engine optimization
3 problems that cripple most SaaS companies when it comes to search ranking
What you can do IMMEDIATELY to improve your domain rating
A little-known secret to page ranking … this one might surprise you!
And so much more!

You can connect with Allen at:

Growth Gorilla
@AlanGGorilla

This week, Keith sat down with Thomas Smale, the CEO and founder of FE International, a top-ranked global M&A advisor of SaaS, e-commerce & content businesses. He has worked with a number of business acquisitions both before he became founder, and he now specializes in it through FE International.

Recently Keith chatted with Dan McGaw, the founder and CEO of McGaw.io, formerly known as Effin Amazing, a marketing technology and analytics agency. Dan is also the creator of UTM.io, a campaign management and data governance tool.

We’re back with another episode of DBO with Keith Perhac. This week, Keith chats with Anansi’s Say Gabriel. Say’s main goal in life is to create cohesive systems that support strong communities.
Frustrated by watching stressed-out digital leaders get mired in constantly shoring up shoddy systems, Say set her focus to the digital world a decade ago, just as it was rising in impact on everyday life. Today, Say helps agency leaders troubleshoot and build strong marketing, operations, and admin systems.

Matt Giovanisci is a jack of all trades with a broad knowledge of all aspects of marketing. He founded swimuniversity.com, co-founded a personal finance brand and podcast called listenmoneymatters.com, and started a coffee education website called Roasty (which he has since sold). In 2016 he created moneylab.co so he could build more brands, make more money, and write off his homebrewing hobby. Money Lab focuses on No B.S. Marketing - it's honest, straight forward and cuts to the chase. Which is exactly what my conversation with Matt was like for Data Beats Opinion.