Ecommerce on Tap by Sourcify and Izba Consulting Ecommerce on Tap by Sourcify and Izba Consulting

Against the Grain: The Innovative Path of Harry's in Men's Grooming by Ecommerce on Tap by Sourcify and Izba Consulting

In this episode, we bring to light Thirdlove’s remarkable journey from overcoming initial challenges to dramatically reshaping the lingerie market. Learn how Thirdlove's fitting technology and inclusive marketing propelled them from a startup to a powerhouse boasting $109 million revenue in just three years. Plus, we dissect their bold strategies against industry giants like Victoria's Secret!

📈 Exploring Potential Growth Strategies

Thirdlove’s future is brewing with possibilities, from eyeing an IPO to potential acquisitions. Hosts Nathan and Aaron spar over the implications of going public versus aligning with global giants like PVH or Inditex. What do you think could be the best move for Thirdlove?

🛍️ E-commerce News Roundup:

- Unexpected Delivery: A cat finds a new home after being accidentally shipped in an Amazon returns box.

- Postal Changes: How the post office's consideration of workshare program changes could impact e-commerce logistics.

- Shein’s Expansion: From fashion to personal care, Shein steps into toothpaste and skincare products.

- Outdoor Voices’ Struggles: Learn why this brand might be facing bankruptcy due to inventory issues.

- New Acquisitions: General Mills enters the pet care market by acquiring Edgar and Cooper.

📊 Inside the Bra Market:

Did you know the bra market is set to reach $59.5 billion by 2023? We discuss how shifts towards comfort, functionality, and the rise of athletic options are transforming consumer choices.

✈️ Thirdlove Beyond Borders:

Though already shipping to 37 countries, Thirdlove's global potential is yet untapped. Join us as we explore how they can optimize their international strategy for even greater success.

How AG1 Revolutionized Wellness with a Single Product by Ecommerce on Tap by Sourcify and Izba Consulting

In this week's thrilling episode of Ecommerce On Tap, hosts Aaron and Nathan delve into the inspiring story of On, a brand that's not only racing ahead in the athletic footwear market but also setting a new pace in sustainability.

👟 Sustainable Strides:

Discover how On responded to the growing demand for ethical fashion in Europe, crafting a carbon neutral shoe that's a literal step ahead. Nathan breaks down On's innovative clean cloud technology and how it represents a new horizon for eco-conscious consumers.

💡 Turning Crises into Opportunities:

Aaron gives an in-depth analysis of On's journey, including their hands-on approach with prospective buyers that grew their store presence to an impressive 5000 by 2018. But it's not all smooth running—learn about the supply chain crisis that nearly bankrupted them and the lessons in transparency and supplier trust that ultimately led On to triumph.

🚀 A Jolt of Financial Health:

Nathan reveals the electric financial milestones that mark On's rise: from a risky 10,000 pair initial production to an IPO generating revenue of $796 million. And get a glimpse into their ambitious future with a revenue of $2.04 billion in 2023 and aspirations for industry-leading EBITDa margins.

🌱 The Innovation Marathon:

Aaron opens the discussion on On's commitment to innovation and personalization, exploring their utilization of 3D printing and introduction of new materials. All while maintaining a strong eco-friendly stance—a balance that's reported to resonate with consumers across the globe.

Ever wondered what's brewing in the world of e-commerce and how cutting-edge companies are shaping the future of our tastes and shopping habits? Pour yourself a glass, settle in, and let's dive into the latest frothy finds on "Ecommerce On Tap."

🏃‍♂️ Athletic Brewing Takes on Non-Alcoholic Beer Space 🏃‍♀️

Nathan and Aaron brought some fascinating insights to the table in our recent episode, exploring the rise of Athletic Brewing - a trailblazer in the non-alcoholic beer market. Did you know that 80% of their customers also enjoy their alcoholic counterparts? This trend reflects a growing desire for moderation without missing out on the social aspects of beer.

🔍 From Concept to Craft: Athletic's E-commerce Mastery 🔍

Athletic Brewing has tapped into the digital sphere with a robust e-commerce strategy. Their approach to direct engagement and rapid feedback is fermenting a loyal customer base. How do they do it? We unravel their secrets to success and the potential "blue ocean strategy" that's setting them apart.

🌊 Market Leaders Riding the Non-Alcoholic Wave 🌊

Aaron shed light on the potential of non-alcoholic beer and the interest it's garnering from industry giants like Anheuser Busch. And with Athletic Brewing's staggering growth from $2.5 million to a frothy $60 million in just three years, it’s clear they’re onto something special.

👥 The Community Brew - Join the Conversation! 👥

We had so much to share, but now we're eager to hear your thoughts. Give us a shout on Twitter or LinkedIn, and let's keep the conversation flowing!

📌 Don't Miss Out: The Athletic Brewing Phenomenon 📌

If you haven't caught the latest "Ecommerce On Tap" episode yet, you're missing out on a game-changer. Get the full scoop on Athletic Brewing, their innovative brewing method, and how they're redefining the e-commerce space. It's a story of perseverance, reinvention, and just possibly the future of social drinking.

Spotlight Stories in this Issue:

- Walmart’s AI-powered logistics breakthrough

- The underground Starlink market and its global impact

- Triple Whale’s AI invention aimed to boost e-commerce brands

- The compelling history of non-alcoholic beer dating back to prohibition

Nathan and Aaron take us through the founders' vision of combining technology with wellness, the challenges of bringing a highly technical product to market, and the whirlwind of growth and strategic pivots the company faced amidst a global pandemic.

👉 Tune in to explore key insights from the saga of Oura:

- Founder Foresight: Learn how the founders' commitment to health and technical innovation led to significant research challenges, early struggles with funding, and incredible Kickstarter success.

- Pandemic Pivo*: Discover how Oura leveraged the COVID-19 pandemic as a catalyst for growth, providing essential data for early detection – an exemplary showcase of agility in business strategy.

- Leadership Lessons: Unpack the pivotal moments under new CEO Tom Hale, the launch of Gen three, and the sobering reminders of anticipating customer responses and the criticality of robust customer service.

📋 3 Key Takeaways:

1. Resilience in R&D: Oura's three-year dedication to product development underscores the importance of perseverance and a deep understanding of market needs in tech entrepreneurship.

2. Strategic Growth: The company's shift from a product to a platform signifies the potential for expanding services, consumer engagement, and partnerships, even in challenging, competitive landscapes.

3. Customer-Centricity: Oura's experience with the rollout of Gen three and subscription plans reminds us that listening to and preparing for customer feedback is paramount for product and brand longevity.