Episode Two: Brand Management and Why Cutting Corners in Billboard Advertising is Wrong Krafting an image

In this podcast, Krafting an Image is voiced in a car for a good reason. James Scheffel, owner of the Imagekraft Agency discusses a local billboard. Scheffel summarizes on how a brand suffers when a small business cuts corners in photography, graphic production and qualified personnel to manage marketing.

Although a small business may believe that advertising in media may help them make sales, sometimes putting out the wrong message is counter productive, as in the case of a local automotive group. Another company who produced a sky colored background against the sky is still memorable to Imagekraft Agency, but for the wrong reason.

Imagekraft Agency provides small business help in creative services, digital marketing and marketing development.