3 episodios

This small business centric audio podcast hosted by James Scheffel features marketing topics from three broad headings: creative services, digital marketing and marketing development.

James Scheffel, owner of Imagekraft Agency, has been promoting brands since 1996, and holds a Master of Arts in Digital Media Marketing from Lindenwood University. Imagekraft's strengths are in managing digital campaigns, social media, web sites. Imagekraft also produces video, photography and graphic design for business to consumer companies.

Krafting an image James Scheffel

    • Economía y empresa

This small business centric audio podcast hosted by James Scheffel features marketing topics from three broad headings: creative services, digital marketing and marketing development.

James Scheffel, owner of Imagekraft Agency, has been promoting brands since 1996, and holds a Master of Arts in Digital Media Marketing from Lindenwood University. Imagekraft's strengths are in managing digital campaigns, social media, web sites. Imagekraft also produces video, photography and graphic design for business to consumer companies.

    Riverbend Office Space and Collaborations

    Riverbend Office Space and Collaborations

    Riverbend Office Space and Collaborations features a discussion between James Scheffel, owner of Imagekraft Agency and DJ Mos Precious, owner of MPP Promotions and Productions. The two discuss the the two places they reside to promote the growth of start up businesses or collaborative business ventures. These areas located in the Riverbend, across the River from North County St. Louis, Missouri provides office space, conference areas and other benefits. 

    This is the the third episode of "Krafting an Image" after a two month hiatus. Imagekraft Agency recently relocated from Riverbender Building from Alton, to a home office and then back to Alternative Office Space (AOS) at 219 Eastgate Plaza in East Alton.

    This podcast is for entertainment or content purposes only and James Scheffel or DJ Mos Precious were NOT provided endorsement or sponsorship dollars from any of these office locations mentioned. 

    • 42 min
    Episode Two: Brand Management and Why Cutting Corners in Billboard Advertising is Wrong

    Episode Two: Brand Management and Why Cutting Corners in Billboard Advertising is Wrong

    In this podcast, Krafting an Image is voiced in a car for a good reason. James Scheffel, owner of the Imagekraft Agency discusses a local billboard. Scheffel summarizes on how a brand suffers when a small business cuts corners in photography, graphic production and qualified personnel to manage marketing.

    Although a small business may believe that advertising in media may help them make sales, sometimes putting out the wrong message is counter productive, as in the case of a local automotive group. Another company who produced a sky colored background against the sky is still memorable to Imagekraft Agency, but for the wrong reason.

    Imagekraft Agency provides small business help in creative services, digital marketing and marketing development.

    • 25 min
    Krafting an Image Episode 1: Video Production

    Krafting an Image Episode 1: Video Production

    Basic talk about pre-production, production and post production of video from James Scheffel the owner of the Imagekraft Agency. 

    Video production is a part of Imagekraft Agency's creative services for small business. There is a difference in levels of quality and style in video. Imagekraft Agency does single camera video blogs and unscripted videos, plus scripted and larger crews. James Scheffel sometimes wears all the hats in video for smaller productions or is the scriptwriter, producer and director for medium-sized productions.

    Imagekraft Agency is a creative services, digital marketing and marketing development agency, and can be found at https://www.imagekraftagency.com

    • 27 min

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