Experiment Nation: The Podcast Rommil Santiago's Experiment Nation

How do you get Product Managers to adopt Experimentation? Shagun Aulakh, the Director of Product Management - Experimentation at American Express shares with Rommil here tips. Here are just a few of the takeaways:

1- Leadership advocacy is critical for embedding experimentation practices in a highly matrixed organization.
2 - Prioritize education and internal PR to influence and persuade teams to embrace experimentation.
3- Define success metrics for your experimentation program and map out a long-term plan for evolving maturity.
5 - Identify champions within the organization to inspire and motivate other teams to adopt experimentation practices.
5 - Democratize insights and share success stories to showcase the value and impact of experimentation.

Watch Shagun here:
Experimentation Elite in Birmingham UK: https://experimentationelite.com/#spe...
Growth Marketing Summit in Frankfurt, Germany: https://www.growthmarketingsummit.com/en

In this episode, we have Joey Herzberg who shares his thoughts on how AI fits in the experimentation life cycle, the utility of keeping easily referenced records of test results, and the importance of experimentation strategy with regard to sample ratios.

Learn about human-first engineering in this in-depth interview where Shawn David discusses strategies to organize work and to break down tasks into smaller digestible sessions. He explained the most effective ways for teams to discover the work that should be automated the most by focusing on the desires and strengths of individuals, to remove work that is menial specially to them. We explored the impacts on company culture that menial tasks can cause and discussed some of the pitfalls with new technologies as well as lessons to keep in mind while reviewing new tools and technologies.



Chapters

00:00 Introduction to Human First Engineering

00:55 Meet Sean David: The Pioneer of Human First Engineering

01:34 Breaking Down Tasks for Efficiency

09:56 The Importance of Time Tracking in Various Professions

16:51 Discovering Automation Opportunities

25:34 Maximizing Productivity: The Power of Uninterrupted Focus Time

26:59 Introducing Roman Santiago & Experiment Nation

27:13 The Impact of Menial Tasks on Team Mental Load

27:31 Exploring Company Culture and Employee Well-being

00:00 The Role of Menial Tasks in Shaping Company Culture

32:24 The Evolution of Work: From Henry Ford to Jeff Bezos

36:32 Navigating the Hype Around AI and Tools in the Workplace

47:45 Human-First Approach: Automating to Enhance Productivity

50:44 Closing Thoughts and Where to Find More

Jyoti Malik, the founder of Blue Bagels, built a successful CRO agency by only working with ethical brands. In this chat with Tracy Laranjo, she shares:
How to run CRO programs with purpose instead of random guesses
- Her favourite underrated user research methods
- Tips for creating a CRO strategy that succeeds in the long-term
... And much more.

Contact Jyoti:
Website: https://www.bluebagels.com/
LinkedIn: https://www.linkedin.com/in/jyotiisingh
Email: jyoti@bluebagels.com

Chapters
00:00 Introduction to Experiment Nation and Guest Introduction
00:48 Jyoti Malan's Journey and the Essence of Blue Bagels
02:26 The Philosophy Behind Purpose-Driven Brands
05:43 Crafting Purposeful CRO Programs
08:32 Identifying and Correcting Off-Track CRO Programs
17:36 Unconventional Research Methods in CRO
21:06 Adapting and Evolving CRO Strategies
24:41 Upcoming Projects and Closing Thoughts

Join Nima Yassini as he dives into experimentation culture, the journey of building a brand UX and digital marketing agency focused on conversion rate optimization, the integration of digital marketing and experimentation cultur, the struggles and benefits of adopting a culture of experimentation, and the need for leadership and reinvestment in the experimentation industry.

Connect with Nima here: https://www.linkedin.com/in/nimayassini/

Chapters
0:00 Opening Remarks and Guest Introduction
00:48 The Evolution of a Digital Marketing Agency
01:27 Merging UX Design with Experimentation
03:56 The Power of Data in Design Decisions
09:13 The Culture of Experimentation in Agencies vs. In-House
11:49 The Challenge of Embedding a Culture of Experimentation
13:36 The Future of the Experimentation Industry
25:12 Advice for Experimentation Practitioners
28:29 Closing Thoughts and Offers to Help the Industry

CEO and founder of Decision Layer, Solomon Kahn chats with Rommil Santiago about why he thinks that most companies should not be A/B testing and shares what we should instead. He also discusses his recent debate with Ron Kohavi on LinkedIn on this same topic.

Solomon's LinkedIn: https://www.linkedin.com/in/solomonkahn
Solomon's email: solomon.kahn@gmail.com

Original YouTube Video: https://www.youtube.com/watch?v=vqPylhO3ePU
Original LinkedIn Post: https://www.linkedin.com/posts/solomonkahn_the-case-against-ab-testing-yes-i-know-activity-7184577272685719552-hFAB
Ron's reply: https://www.linkedin.com/posts/ronnyk_abtesting-experimentguide-abtestingissues-activity-7185060367054565376-cAU9