9 episodios

Welcome to Amazonia PPC official podcast. As a full service Amazon Marketing agency we share our findings about how Amazon ranking works, different PPC strategies, product launch on Amazon along with interviews with relevant speakers in the industry. Follow us for more content and check our website for more resources.

FBA Spotlight amazoniappc

    • Economía y empresa

Welcome to Amazonia PPC official podcast. As a full service Amazon Marketing agency we share our findings about how Amazon ranking works, different PPC strategies, product launch on Amazon along with interviews with relevant speakers in the industry. Follow us for more content and check our website for more resources.

    How to Streamline Your Amazon Inventory Management - Interview with Chelsea Cohen

    How to Streamline Your Amazon Inventory Management - Interview with Chelsea Cohen

    In today’s episode with Chelsea Cohen, an Amazon seller, inventory expert and co-founder of sostocked.com we cover various issues with inventory management on Amazon including:
    How an Amazon Seller realized the importance of inventory management
    How to handle inventory in UK after Brexit
    Avoiding stock-outs
    Avoiding overstocking
    Importance of communication between Marketing and Inventory team
    To learn more about how Chelsea can help you handle inventory you can visit https://www.sostocked.com/connect

    • 29 min
    Starting off on International Amazon Markets with Jana Krekic

    Starting off on International Amazon Markets with Jana Krekic

    In today's video, my guest was Jana Krekic, founder and CEO of YLT Translations. Learn from Jana about the best ways to get started in international markets.
    Learn about:1) the added value of using native professional translators to translate your Amazon listings2) what localization means3) best tips for writing good listings for Spanish, French, and the Italian market4) mistakes to avoid when doing listings translations5) 2020 tip - join the newly opened Dutch market

    • 42 min
    Amazon Inventory Management tips with Orion Avidan

    Amazon Inventory Management tips with Orion Avidan

    Today's guest was Orion Avidan, the inventory balancing expert from Israel with 10 years of experience. Orion shared her experience with the main problems with inventory management and how to solve them. This topic is more relevant than ever, now that Amazon temporarily stopped inbound shipments into their warehouses.
    Learn from this wise lady:
    1) how to deal with stock-outs2) how to deal with excess inventory3) what is the worst thing about purchasing more units to get a better price? 4) how to generate more cash flow through better inventory management? 5) Orion shows you how to analyze your price per unit sold and get into a profit-first mindset 6) Coronavirus updates and tips on how to deal with the hardship 7) Orion shared free access to her inventory management tools.
    One tool for analyzing excess stock and one for minimizing shortages.
    http://www.retail-add-venture.com/

    • 33 min
    Inventory management with Michael Weir

    Inventory management with Michael Weir

    In today's video my guest Michael Weir from Inventory Boss, talks about the best ways to logically approach inventory management. Michael has created a software followed by training for Amazon Sellers to get a hold of their inventory. I went through the whole course and I highly recommend it. Too many sellers focus on the front end: PPC, listing optimization, algorhitm, etc. but not a lot of them focus on the business operations such as inventory management, where true money really is made or lost.
    Stop running out of inventory and cash flow, stop paying expensive air freight fees. Never order too much inventory again and start making decisions backed up by data calculated with mathematical precision.
    Learn about the main 7 steps of managing inventory: your reorder point, seasonality index, forecasting your future demand, manually adjusting future events, economic order quantity calculations, balancing your warehouse stock with your FBA stock, and consolidate your shipping accordingly.
    Enroll in the course for free here: https://inventoryboss.com/

    • 38 min
    Product Targeting Strategies with Elizabeth Greene

    Product Targeting Strategies with Elizabeth Greene

    In this episode, my colleague Elizabeth Greene from Junglr agency shares the latest strategies for product targeting coming from her experience.
    Topics we cover in this video:
    1) comparison of results between category level and ASIN level targeting
    2) how to run an auto campaign to discover whether product targeting or keyword targeting would work better for your product
    3) learn the workaround way for negating products from product targeting campaigns
    4) why is it recommended to target your own products?
    5) how to decide which products to target
    6) methods for targeting by brand and age range
    7) selling complementary products through product targeting and unlocking the upsell potential for your product portfolio
    8) methods for stealing market share from competitors
    9) first results of using product targeting with sponsored brands campaigns
    Have any questions? Contact Elizabeth at https://www.junglr.com/

    • 43 min
    Product Listing optimization with Mac Schlessinger

    Product Listing optimization with Mac Schlessinger

    In this episode of FBA Spotlight Mac Schlessinger talks about best practices for product listing optimization coming from his rich background of 8 years selling on Amazon and optimizing product listings for other sellers. Learn from the best - as Mac breaks down PL optimization by each stage of the process including optimizing titles, bullet points, product description, A+ content, images and more.
    Learn how to ensure you get the initial click on the search results page, how to make sure your listings are TOS compliant, how to speed up the process of getting A+ content even if you're still waiting for your trademark, and how to avoid some of the most common mistakes in your listing optimization.
    Subscribe to Mac's newsletter to hear the latest news in Amazon space: http://eepurl.com/de6nr9
    Get in touch with Mac on WhatsApp: https://bit.ly/37AXCXb 

    • 46 min

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