The Foundr Podcast with Nathan Chan Foundr Media

Today, we're going deep into the Foundr Podcast archive to bring back possibly one of my most memorable interviews with Tony Robbins, featured way back in episode 60 of the Foundr Podcast.

Tony Robbins talks fast. Conversing with him is like riding Space Mountain: You get in, you hang on, and before you know it, it’s over and you’re left feeling bewildered, slightly euphoric, and wanting to smooth your hair.

Robbins has become a household name as the man who popularized life coaching. Imagine your client list including Oprah, Princess Diana, and Bill Clinton—all before you hit your mid- 30s. He’s spoken to more than 50 million people in 100 countries. To call Tony Robbins just a self-help guru would be like calling Muhammad Ali just a boxer. It doesn’t quite cut it. He is a force of nature, an industry, and a global brand. His advice is still sought by the likes of professional athletes, CEOs, movie stars, rappers and world leaders.

When Foundr interrupted Robbins’ schedule for an interview, he was 40 miles from the Arctic Circle, racing Lamborghinis across a frozen ice lake. As you do. “I was eaten up by my crazy schedule, going to 15 countries a year, so I decided, ‘I’m going to find a little time to play,’ and this was on my list. So it’s nice to be able to experience it.”

It’s a fitting vacation. Robbins is best known for his high-intensity seminars. To say he’s bursting with enthusiasm is an understatement. It seems as though he’s sitting atop an erupting volcano of energy and optimism. His voice is booming, with its trademark rasp. He makes each point with the force of an artillery bombardment.

In this interview you will learn:

How to deduce your market to the metrics that matter

The steps you need to take in order to be financially free

Turning past pain into pure motivation and a hunger for success

Tony's ethos in living for impact, and how the money will follow

How to serve your client in the best possible way

& more more!


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I love a crazy story, and if you’re building a business, these stories will happen all the time. I’ve had a few myself, and it always makes me feel better when I hear from fellow founders who go through a wild experience and end up learning something. That’s why before we record every episode of the podcast, I always ask our guests to share crazy stories from their journeys. 
Today, you’re going to hear some of those stories. 

In this episode, you’ll learn from: 


Guy Kawasaki, chief evangelist at Canva 

Daniel Winer, CEO and co-founder of Hexclad

Holly Thaggard, founder of Supergoop!

Suneera Madhani, founder and CEO of Stax Payments

Michelle Zatlyn, co-founder, president, and COO of Cloudflare 

Jessica Rolph, co-founder of Lovevery and Happy Family Organics 

Cody Ko and Noel Miller, founders of TMG Studios


Alight, it’s time to get crazy…

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Ava Chandler-Matthews and Bec Jefferd spent their entire careers building an unfair advantage before starting Ultra Violette. The former product development colleagues at Mecca spent two and a half years creating their “skinscreen” formula before launching. In 2019, when they launched, the market was ready. In the first six months, they sold 40,000 units and disrupted the medicinal sunscreen category with their sexy and fun branding. Ultra Violette now sells its skincare-infused SPF products in 28 countries, and it recently raised $15M. In this episode, Nathan Chan chats with Chandler-Matthews and Jefferd about developing a regulated beauty product, standout branding advice, and knowing what good looks like.

In this episode, you’ll learn:

Why they spent two and a half years in the ideation phase

How they accidentally overordered their first product batch

The origins of their fictional marketing character “Vi”

The marketing challenges around a regulated product

Why having a global mindset is critical for beauty brands

The pros and cons of owning your formula

What you need to pitch mass retailers like Sephora or Mecca

How to test formulations with real people

Product development and formulation timing tips

And much more beauty brand advice…


Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

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Listener favorite Gretta van Riel returns to the podcast to share the influencer strategies that helped her scale three million-dollar ecommerce brands. Van Riel chats with Nathan Chan about her early days with SkinnyMeTea and ecommerce milestones, including being featured on Oprah’s “Favorite Things” and winning Shopify’s “Build a Business” contest. Then, she reveals the strategies behind her influencer marketing agency, Hey Influencers, and offers practical advice for early-stage founders on using influencer marketing to scale effectively on a lean budget.

In this episode, you’ll learn:

What happened during the first 60 days of SkinnyMeTea

To conduct a product-for-post campaign

How to negotiate with influencers

The tiered micro influencer approach

To track conversions through personalized codes and cost-per-click

How to do a return for gifting through Instagram Stories

Van Riel’s definition of creator vs. influencer

Why working with an influencer co-founder is the fastest way to grow

The “3 Rs” of finding quality influencers

Why Twitch is an influencer gold mine

The importance of direct-to-camera selling

Why post-purchase surveys help track influencer impact

And more influencer marketing tips…



Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

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When Kanye calls you on a Sunday night, you pick up. That was Eric Liedtke’s life for years as the head of global brands at Adidas, where he was instrumental in building the Yeezy brand and scaling the Adidas ecommerce platform to a multi-billion dollar business. After a 26-year corporate career, Liedtke gave it up and started from scratch as the CEO and co-founder of UNLESS Collective, a plant-based streetwear brand designed to leave zero plastic waste. Nathan Chan and Liedtke go deep into his war stories from Adidas, working with celebrity talent like Kanye, and why starting UNLESS was a humbling experience.
In this episode, you’ll learn:

How Liedtke climbed from a sweeper to a board member at Adidas

The origins of Yeezy, its growth, and what went wrong

That Adidas built Kanye a sample room in Calabasas

What Kanye taught him about branding

Why UNLESS partnered with skate, surf, and snow influencers

The different skills between a corporate leader and an entrepreneur

Why he thought starting a business would be easier

Why Kanye almost bought UNLESS

Why you always need to have a Plan B

Supplying t-shirts for Robert Downey Jr.

And much more product branding advice…


Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
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Nick Shackelford wants to get soccer moms buzzed. His brand, BRĒZ, targets consumers who want to relax without a hangover in the morning. The challenge is getting BRĒZ sold online to soccer moms when selling the product isn’t fully legal. Shackelford is a managing partner at Structured Social and is Foundr’s How to Run Facebook Ads course instructor. But in this episode, Nathan Chan talks to a different Nick–a partner of the THC beverage brand BRĒZ. He started the business in 2023 to show his clients that Facebook ads work. What happened next is truly extraordinary.
In this episode, you’ll learn:

Why Shackelford started over with a THC beverage product

How BRĒZ earned $2.8M in sales in the first 10 months

Why BRĒZ came at the highest price point in the market

Why did they target soccer moms trying to get a buzz

About Shackelford’s sympathy for his advertising clients

Competing against the massive alcohol market

How Shackelford structures his ad campaigns

The grey area around THC product advertising

Why they spend $25K on ad per day

And much more CBD and THC product advice…


Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
Stay in touch with us, follow foundr on your favorite platform:

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