Franchise Sales Secrets Podcast James Butler

At the conclusion and epilogue of my book Franchise Sales Secrets, I share several suggestions to help you thrive in an extremely competitive environment with your business and sanity intact. All of us struggle with disappointment and discouragement when things don't go according to plan. That is a part of business. Yet, as leaders, we have to be optimistic about the future while still confronting the brutal facts of reality. This means that we keep moving forward and take steps and actions that will help us get through challenging times. In this chapter, I share how you can lead your organization by fighting fears with action, how to lead better with optimism, and refusing to allow despair, doubt, and discouragement get you down.

It can be easy to lose perspective. Many franchise developers and franchisors have realized this as they experience whiplash from the up and down roller coaster ride with their sales in today's economy. In this chapter, I discuss eight ways about how you can stand out to prospects and clients and act more decisively towards putting together marketing promotions to reinvigorate your business and marketing message. I also discuss how to get back in control of your business and your life if you feel that you've lost control with all that you have to do on a daily, weekly, and monthly basis.

In this chapter, I discuss the most important elements that can help your franchise create and build a powerful competitive advantage. I also share seven game changers you can use to better stand out in the marketplace, five ways to reposition your competitors, and fourteen questions you should ask to evaluate how well you stand up to your competitors, and if you have what it takes to create the elements you'll need to beat your competitors.

In this chapter, I outline the costs of a mis-hire, how to recognize A players and recruit them to your team, the realities of hiring today, how to evaluate the performance of every position in your franchise support team, how to create a culture of leadership, and constantly be developing great leaders around you. No one achieves any significant goal alone. This chapter shows how to build better teams, create an environment that encourages growth, and why great leaders are able to increase momentum (whereas good leaders can only sustain it). I also outline four ways you can build the right environment  to develop and unleash leaders in your franchise, how to identify who you should develop as a leader in your business, and what you must do to foster an environment where rotten attitudes and selfishness are quickly quenched. Great leaders focus on their dreams and the teams required to make such goals become realities.

There is power in taking action. In this chapter, I discuss five things you must be doing now as a franchisor or franchisee in your business including how to stay focused, how to better delegate tasks in your business, how to get better response from your marketing efforts, the critical nature of building your franchise brand, and what actions you must take to pay the price in reaching your goals. I also discuss the importance of moving from a generalist to a specialist to strengthen the position of your business, the two questions that let you know if you are really committed to paying the price to improve, and which of the two types of action will yield the best results.
Sponsor: Franify.com
 

In this chapter, I discuss the powerful force of resistance that stops us from doing what we know we need to do. In order to get anything done and to stay focused on your personal and business goals, you have to beat resistance every day of your life.
Stephen Pressfield in his excellent book, The War of Art, makes this observation: "Most of us have two lives. The life we live and the unlived life within us. Between the two stands Resistance." To help you overcome resistance in your life and business, I share four specific areas of your business and personal life where you are likely being beat by resistance and what you can do about it to get back on track and be more productive, focused, and successful. 
Sponsor: Franify.com