The Humane Marketing Show. A podcast for a generation of marketers who care‪.‬ Sarah Santacroce, Entrepreneur, Humane Marketer

In this episode, Sarah sits down with Sophie Lechner to explore how heart-centered entrepreneurs can attract clients on LinkedIn without resorting to spam.
Together, they unpack the customer journey and how to craft impactful content that resonates on LinkedIn. Sophie shares her innovative concept of the content wheel, offering practical advice on using LinkedIn to inspire change.
This episode is packed with insights and strategies to help you grow your business in a humane and authentic way.
In this conversation they talked about: The customer journey and how to address that with your content on LinkedIn How entrepreneurs can use their content on LinkedIn to inspire change Whether content creation alone really works to get clients - or what else to do Sophie’s concept of the content wheel and much more... --
video Ep 190: [00:00:00] [00:01:00] [00:02:00] [00:03:00] [00:04:00] [00:05:00] [00:06:00] [00:07:00] [00:08:00] Hi Sophie, it's good to have you back on the Humane Marketing Podcast. Hi, Sarah. How are you? I'm good. Thank you. Yeah, I was just looking at the last episode. It was if people have missed it, it's episode 172. That time we talked about kind of the, this community. Project that you started and that's how we connected.
So it was more under the P of passion of the seven P's of humane marketing. And this time I wanted to have you back for the promotion [00:09:00] P. And I just kind of said in the intro, okay, promotion to me, that feels almost like an old paradigm word. It's kind of like, you know, advertising almost like we're not really, that's not what we're doing on LinkedIn.
We're not. Promoting as per se. So yeah, let's just dive right in. What are we doing on LinkedIn that somehow leads to clients, but without the spam? Yeah, absolutely. That's true. There's so many connotations with that word promotion. So, in my mind, So I, you know, the people I like to work with are mission driven.
And I know you, you, those are the same people that you like working with as well. And when you're mission driven, you really have a message to share and you, you want to help your, your potential clients, but you also have, you know, things that you want to share with the. Population at large things that are important to you.
Even outside [00:10:00] of your work, but specifically about your work, you have messages. You want to raise awareness, for example, and the other thing is in order to help your clients. You need to really. to bring them to you to understand that they even have a problem. Right? So, so many people are walking around with problems that they have not necessarily identified, or maybe they haven't identified.
Realize that they can actually have a solution to them, you know? And so I think we need to speak to that as well. So it's something that I've been talking about a lot is the customer journey, because I feel that we tend to talk to people who, you know, like we don't necessarily define them that way, but we end up talking to people who are ready to buy, and we talk as if they were choosing between vendors, right.
Sort of. [00:11:00] What I think we want to do with our content is really to help transform people, to help people get to that point where they understand their problem, where they understand they can get help. And that's something that I think is very much forgotten or neglected. And those are the things. I love that.
Yeah. Yeah. And I was just like, I had to. Jump in because it's so the opposite of the spammy messages that we get where they just assume that we want to buy whatever they're selling us. Right? So there's no client journey at all. It's like, no, you need this new product that, you know, whatever it does. And I'm like, have you looked at my profile?
No, I don't need that. Right? And so. Yeah, that, that idea of taking people on a journey that, that really resonates. So, so yeah, I interrupted you. So tell us, tell us more. No, it's exactly, it's, [00:12:00

Welcome to another episode, this time with an exclusive update on the forthcoming "Business Like We're Human" book!
I’m spilling the beans about the outline of my new and upcoming book: WAKE UP, REIMAGINE, RECALIBRATE, and INTEGRATE.
Listen now to dive deep into the essence of "Business Like We're Human" and join the conversation about what it means to you!
--
Ep 189 audio solo episode
Sarah: [00:00:00] Hello, Humane Marketers. Welcome back to another episode on the Humane Marketing Podcast. This time it's just me because I wanted to give you a, an update about the Business Like We're Human book. Sometime last year, I promised I'd share some updates along the way as I'm writing book number three.
business like we're human. And I've been in planning phase pretty much since last fall. So in November, I hosted the Business Book Alchemist program for the first time. So that's a small group program to help renegade authors who write about change and I helped them plan and write their book. And then of course, I focused on my own book.
There were five of us and everyone really loved the program and we worked on our outlines and yeah, really quite got a lot of progress. And after the program, I suggested [00:01:00] that we continue this small group in an accountability group where we talk Take turns hosting a catch up call once per month.
And we've had three of those calls so far. And we also have a Google spreadsheet where we track when we're writing, which is super helpful with accountability. So that's what has been going on. And if I look back to this year, so I'm recording this end of April. January was just really a bust for me.
I just didn't feel. anything, like nothing came. I still didn't know that direction of the book. And sometimes I felt like I was writing two books. I couldn't really focus on, well, what is my message? So instead I just started booking conversations with friends and past clients and asked them the question, what comes up?
for you when [00:02:00] you hear business like we're human. And I transcribed those conversations and started to see a pattern emerge. And then all of a sudden, end of January exactly when Pluto, the planet Pluto finally left my sign of Capricorn and moved into Aquarius, which is If you are into astrology, you kind of know what that means.
It just basically means for the last 20 years, Pluto was kind of this heavy, difficult planet in, in my sign, which is Capricorn, and it finally moved out of my sign. And it started to come all together. And I, Alefsa knew what people wanted to hear from me, but I also knew what I wanted to write and what I think they need to hear from me.
So, that's why there was this confusion with thinking, okay, I'm, I'm writing two different books and now I. [00:03:00] I realized in January, Oh, okay. So it's just basically the same old marketing thing. Give them what they want and then sorry, sell them what they want and then give them what they need. So that's that all started to be clear for me.
And so I basically am now. I started to write, I got the four parts of the book together actually with a visual because you might remember the labyrinth from the Marketing Like We're Human book. And I really found that visual representation of the different sections of a journey is really helpful.
So I wanted to find another one. And it was sitting right in front of me on my desk in the form of a lovely card from my friend and past client Miriam Martinez, and it was in the form of a peace sign. So it was just, Perfect, because the whole point of running a business like We're Human [00:04:00] is to find inner peace so that we can create outer change.
So without further ado, some drum roll please. The four parts of the Business Like We're Human book are Most likely, for now, at least, gonna be wake up, reimagine, recalibrate, and integrate. And let me read the intro now where I describe these four stages of the journey to a humane business. Anxiety v

This is the first episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps
To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page
To work on this marketing foundation in a small group, join us in the Marketing Like We’re Human program. Find out more at www.humane.marketing/program

Join us for an enriching conversation on Podcasting to Create Connection with Chrysa Sto. 
In this episode, we explore the main fears that hold people back, strategies for consistently discovering captivating guests, and how podcasts can seamlessly integrate into your broader business strategy. 
Discover an often overlooked yet powerful method for fostering direct engagement with your audience while exploring the future of this dynamic medium. 
Are you ready to harness the power of podcasting to cultivate genuine connections and drive positive change? 
Let’s dive in.

In this conversation we talked about:
The main fear of people starting their own podcast How to continuously find new interesting guests How a podcast fits into an overall business strategy An overlooked yet simple strategy to directly interact and engage with your listeners The future of podcasts… and much more... ---
Ep 189
[00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today’s conscious customers because it’s humane, ethical, and non pushy.
I’m Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we’re human and selling like we’re human. If after listening to the show for a while, you’re ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we’re doing.
Works and what doesn’t work in business, then we’d love to welcome you in our humane marketing circle. If you’re picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way.
We share with transparency and vulnerability, what works for us and what doesn’t work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need.
Whether it’s for your marketing, sales, general business building, or help with your big idea like writing a book, I’d love to share my brain and my heart with you together with my almost 15 years business experience. experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client can find out more at humane.
marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. com. Dot marketing.
Ep 188 intro: Hi, friends. Welcome back to another episode of the Humane Marketing Podcast. Today’s conversation fits under the piece of partnership, promotion, and even people and product. So kind of fits everywhere. I’m talking to Carissa Stowe about podcasting. If you’re a regular here, you know that I’m organizing these conversations around the seven Ps of the Humane Marketing Mandala.
And if this is your first time here, maybe you’re one of Krisa’s people, [00:03:00] big warm welcome. You probably don’t know what I’m talking about. What’s the seven P’s in Mandala? Well, you can go over to humane. marketing forward slash one page, the number one and the word page, and download your one page marke

This is the first episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps
To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page
To work on this marketing foundation in a small group, join us in the Marketing Like We’re Human program. Find out more at www.humane.marketing/program

Join us for another episode on the Humane Marketing podcast as we explore how to ethically partner with AI, with our guest, Naully Nicolas.

We talk about Naully's journey into the world of artificial intelligence, the crucial ethical and legal considerations surrounding AI implementation, and how AI empowers us to work smarter, not harder. Naully shares his PLATON framework, inspired by Plato and infused with philosophical principles, guiding us through the pillars of legality, accountability, transparency, objectivity, and neutrality.

Together, we envision the future of AI and work, inspiring us as Humane Marketers to embrace technology with empathy and mindfulness, shaping a future where humanity thrives alongside innovation.

What we addressed in this conversation:
How Naully got interested and started with AI The ethical and legal considerations of AI How AI enables us to work smarter not harder Naully's PLATON framework, based on Plato and philosophical considerations (principles, legality, accountability, transparency, objectivity and neutrality, because in French Plato has an N at the end) How Naully sees the future of AI and work and much more... ---
Ep 187 whole episode
Sarah: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy.
I'm Sarah Santacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we're doing.
Works and what doesn't work in business. Then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way.
We share with transparency and vulnerability. What works for us. And what doesn't work so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book.
I'd love to share my brain and my heart with you together with my almost 15. Years business experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my Mama Bear qualities as my one-on-one client, and find out more at Humane Marketing slash coaching.
And finally, if you are a Marketing Impact pioneer and would like to bring Humane Marketing to your organization, have a look at my offers and workshops on my website. Humane dot marketing.
Hello, friends. Welcome back to the Humane Marketing Podcast. Today's conversation fits under the P of partnership, I'd say. We're partnering with AI. If you're a regular here, you know that I'm organizing the conversations around the seven P's of the Humane Marketing mandala. And if you're new here and this is your first time listening, well, A big warm welcome.
You probably don't know what I'm talking about, these seven [00:03:00] P's in the mandala. Well, you can download your one page mar