Lean Out Your Business Podcast Crista Grasso

How do you define a "disruptor," and how does this definition resonate with your understanding or experience in your industry? What are some reasons a business owner might resist the idea of being a disruptor? How can they overcome this resistance?
In this engaging episode of the Lean Out Your Business podcast, I welcomes Jennifer Frye, CEO of Appreciated Asset Business Solutions and creator of the disruptor designer method. Jennifer shares her unique approach to business growth, highlighting the importance of becoming a disruptor in your industry. Through her compelling insights, she explains how standing out from the status quo can eliminate competition and foster long-term client relationships by delivering a superior and unique service.
 
Together, we delve deep into sales strategies, emphasizing the power of education over traditional sales methods. Jennifer reveals her approach to creating meaningful connections and understanding client needs, which has allowed her to foster genuine relationships and maintain high conversion rates. We discuss common mistakes businesses make with their messaging and positioning, and how to avoid them by focusing on benefits rather than features.
 
In his episode, we explore:
What it means to be a disruptor Strategies to set yourself apart from the competition Aligning your unique approach with your business goals Avoiding common mistakes in messaging and positioning Links:

appreciatedasset.com
appreciatedasset.com/lead-finder
https://calendly.com/appreciatedasset/follow-up-with-jennifer
 
Ready to simplify and streamline how you scale your business?
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
For full show notes and more visit https://www.leanoutmethod.com/podcast
 
 
 
 

Have you ever considered what happens to your data and intellectual property when you enter it into an AI tool?

Or how your clients may be using AI with your proprietary data from your courses or programs?
 AI is an incredible tool but it's important to understand how to protect your intellectual property and ensure your contracts reflect this new reality. In today’s episode, I dive into the evolving role of AI within business operations. I break down the mistakes that businesses make with AI and share insights on how to leverage it effectively to simplify processes, save time, and cut costs.
I also share practical AI applications for strategic planning, systems creation, team enhancement, and gaining business insights. Whether you’re a founder or a team member, this episode is packed with actionable tips and essential considerations for integrating AI into your business operations.
 
In this episode, you’ll discover:
Key areas where AI can improve business operations Things to consider to protect your intellectual property The importance of updating contracts for AI use How to educate your team about safe and secure AI usage Time and money saving ways to leverage AI beyond content  
Ready to simplify and streamline how you scale your business?
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
For full show notes and more visit https://www.leanoutmethod.com/podcast
 
 
 
 
 
 

 In this episode, I sit down with Anna Felix, a leading money strategist with a background in education and linguistic intelligence. We dive deep into the intricacies of financial planning and tax strategies, especially in the context of retirement and entrepreneurship.

Anna analyzes the benefits of structuring retirement savings to be flexible and tax-efficient, leveraging the stability of growth tied to the S&P 500. She also shares valuable insights on how entrepreneurs can optimize their tax situations through proactive expense tracking and strategic use of Roth IRAs.
 Moving to a more personal vibe, Anna shares her journey from becoming a widow to empowering herself and other women in the realm of financial literacy. She emphasizes the importance of financial knowledge, advocating for its inclusion in educational curriculums, and highlights common financial missteps entrepreneurs often make. She empowers her clients to figure out the best way to grow their money using the 3 S's (Smartly, Safely, and Significantly).
 
In this episode, we explore:
Understanding your financial health importance Spotting common entrepreneurial finance mistakes Smart tax planning strategies Insights into non-traditional retirement savings Learning to grow money tax-free How to feel empowered about financial decisions  
 "When you understand and control your finances, you’re not just planning for tomorrow; you’re securing your ability to make choices for your future."
- Anna Felix
 
LINKS:
www.annafelix.com
https://www.linkedin.com/in/annafelix-smartmoney/
 
Ready to simplify and streamline how you scale your business?
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
For full show notes and more visit https://www.leanoutmethod.com/podcast
 
 
 

Are you finding AI helpful or distracting in your business?

No matter how helpful and time-saving AI (or any tool and technology) can be, it can also run the risk of becoming a bright shiny object and distraction without the right intentionality and strategic focus.

So, how do we leverage AI in a meaningful way that allows us to become more efficient, productive, and increase quality without losing our focus (or our brand voice) in the process?
In this episode, I'm diving deep into how Artificial Intelligence is revolutionizing the business world! AI isn't just a trend—it's a game-changer. From simplifying tasks to automating processes and scaling operations, AI is the ultimate sidekick for business growth. 
But it's not just about plugging in any random AI tool and hoping for the best. I'll emphasize the importance of customizing AI solutions to fit a business's unique personality and goals. By investing in premium AI solutions, businesses can stand out from the crowd while maintaining top-notch content.

I share the very big difference between what I call "AI-created" and "AI-enabled" and what to watch out for to avoid adding to the noise online and getting penalized by Google for doing so, plus:
The 2 (and only 2) use cases for AI to ensure its adding value Tips to automate and streamline with AI, not add complexity Tools that bring out the best in your content and simplify repurposing How to maintain and even strengthen your brand voice when using AI What NOT to do if you want to avoid damaging your brand Things you may not realize AI can do that will save you time and money

Ready to simplify and streamline how you scale your business?
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at  https://www.leanoutmethod.com/scale
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at  https://www.leanoutmethod.com/retreat
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
For full show notes and more visit https://www.leanoutmethod.com/podcast
 
 
 
 

Why is it important to customize sales messaging for different audiences? What are the key elements of a high-converting sales message, and how should these elements be adapted when dealing with diverse customer personas?
In this insightful episode I am joined by sales coach Justine Beauregard to dive deep into the art of authentic sales and crafting high-converting messages. Justine is a Sales Coach + Trainer who helps people grow businesses and have objection-free sales conversations that are enjoyable from start to finish. Since 2008, she has trained thousands of people how to sell and helped nearly 600 clients worldwide reach up to 2,300% higher revenue using proven, feel-good sales strategies.
Together, we unpack the do's and don'ts of sales conversations, emphasizing the importance of avoiding common mistakes like overselling and unselling. Justine, with her expertise, explains how curiosity can become a powerful tool to ensure alignment in potential partnerships, providing valuable advice on building confidence and adaptability in sales dialogue. Also, we share relatable experiences, and we highlight the significance of creating tailored and adaptable messaging, rather than resorting to a one-size-fits-all strategy.
 
"Lead with value, not just a sales pitch. Authentic connection is key for successful conversations."
-           - Justine Beauregard
 
In this episode, we explore: 


- The art of authentic selling techniques
- Why specificity in your pitch can make or break a sale
- Adjusting your message for clarity and impact
- The importance of understanding your audience's needs
- Using curiosity as a tool in sales conversations

 
Links:
Website: https://www.justinebeauregard.com/ 
Podcast: https://www.justinebeauregard.com/podcast 
Instagram: https://www.instagram.com/justinebeauregardcoach 
Facebook: https://www.facebook.com/JustineBeauregardCoach 
LinkedIn: https://www.linkedin.com/in/justinejbeauregard/ 
 
Ready to simplify and streamline how you scale your business?
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
For full show notes and more visit https://www.leanoutmethod.com/podcast
 
 
 

How can entrepreneurs ensure they aren’t just selling products or services for the sake of financial gain, but are actually providing real value to their clients?

Do you recall a time when you experienced being on the receiving end of a hard sell? How did it make you feel, and how did it influence your decision?
In today’s episode, we are going to do something different and fun! We're diving into the world of sales tactics and why authenticity is crucial in building strong business relationships. I'll be sharing some personal stories that shed light on the downside of pushy sales strategies and the disappointment that follows when promises aren't kept.
Reflecting on my own experiences with coaches who fell short on delivering real value, I'll stress how vital it is for entrepreneurs to prioritize their clients' needs and honor their commitments. Let's admit it, nobody likes being sold something they don't truly need or want!
I'll also break down some common sales blunders, such as not believing in what you're offering and failing to effectively communicate its benefits. Because, having a tried-and-tested approach is what transforms potential leads into happy, satisfied clients. So, listen in to learn the secrets to building authentic, lasting business connections!
 
In this episode, you’ll discover:
How to avoid coming across as opportunistic vs. interested How focusing on the quick win can impact customer lifetime value 3 critical things that erode trust and confidence when missing

Ready to simplify and streamline how you scale your business?
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at  https://www.leanoutmethod.com/retreat.
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
For full show notes and more visit https://www.leanoutmethod.com/podcast