Leveraging Helium10: Product Launch Roadmap - VENDO Velocity Podcast Ep. 135 VENDO - Amazon & Walmart Growth Experts

Curious on how to leverage Helium 10 with a Product Launch Roadmap? We have a special guest joining us this week - Bradley Sutton, Director of Training and Chief Evangelist at Helium10. We will be discussing pre-launch marketing strategies, Amazon SEO & listing optimization, launch day execution, and post-launch optimization & growth!

Topics Covered:
- Helium 10 Pre-Launch Phase (4:24)
- Looking at CPR Numbers (6:24)
- Test Listings to Gauge Relevancy to Amazon (9:00)
- Evolving as Amazon Prioritizes Generative AI (11:55)
- Understanding CPR at a Keyword Level (16:11)
- How are the Coupon Changes Going to Influence Strategy? (21:55)
- Strategizing with the Buy Box (26:10)
- Amazon's Updated Low Inventory Fee (32:16)
- Helium 10 Tools to Keep Your Eye On (38:31)
- Review Insights Tool (44:11)

Speakers:
- Bradley Sutton, Director of Training and Chief Evangelist, Helium 10
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

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