3 episodios
Marketing Cafe Tina, Victor and Magne
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- Economía y empresa
Casual discussion of marketing, with Tina Victor, and Magne, three Norwegian master students of marketing.
We are podcasting amateurs, so the production quality might not be top of the line, but we hope you enjoy our content.
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MarketingCafe Episode # 3 - Brand-Related False News
Victor enlighten us about brand-related false news. We also discuss the related topics news, and fake news, and recent examples are provided.
APA references to central academic articles that is discussed in the episode:
Vosoughi, S., Roy, D., & Aral, S. (2018). The spread of true and false news online. Science, 359(6380), 1146-1151. doi:10.1126/science.aap9559
Tandoc Jr, E. C., Lim, Z. W., & Ling, R. (2018). Defining “Fake News” A typology of scholarly definitions. Digital Journalism, 6(2), 137-153. -
Marketing Cafe Episode # 2 - Robots in Service Encounter
Magne takes us on a journey, where he talks about robots in service encounters and two concepts (attachment style and anthropomorphism) that can influence how the robot can be received by some people. Enjoy!
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Marketing Cafe Episode # 1 - Internet Of Things
Tina takes us through adoption barriers related to Internet of Things and smart devices. A more thorough discussion of the "privacy and security" barrier will be given. Enjoy!