Move toward building your audience and not renting out others Atheoz Business Optimization

In today's digital landscape, small businesses often rely on various platforms and channels to reach their target audience. From social media giants like Facebook and Instagram to search engines like Google, these platforms offer vast opportunities to connect with potential customers. However, solely relying on these "rented" audiences can be a risky strategy. As a small business owner, it's crucial to focus on building your own audience to ensure sustainable growth and long-term success.