Newsletter Operator Matt McGarry and Ryan Carr

Brad Wolverton is the editorial director at HubSpot Media and The Hustle (2.5M+ subscribers). Brad is also the creator of Newsletter Examples.
Follow Brad on Twitter: https://twitter.com/bradwolverton


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Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
Work with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.


Episode Topics & Timestamps
00:00 Proud to subscribe to newsletter examples on growth.
06:06 Recruit through long-term relationships, adaptability, and resilience.
09:03 Sam identified talent and facilitated her transition smoothly.
11:07 Restructuring Hustle's operations aimed at professionalism.
14:54 Consider audience, reach, and differentiation for success.
18:34 Expand your network to find credible sources.
22:46 New service for non-writing roles, cost-effective talent sourcing.
24:01 Clearing the path for talented employees.
28:45 Create habit-forming, repeatable content for email success.
32:49 Magazines structure: front, feature, fun sections.
35:55 HubSpot sought more diverse, experienced talent quickly.
38:09 HubSpot's marketing funnel reaches customers effectively.
41:37 HubSpot's strategy focuses on audience expansion.
43:54 Leverage hustle for cross promotions with newsletters.
49:37 Consider potential and be conservative in growth expectations.
52:29 Marketing show needed deeper, actionable content.
54:11 "Transition from introductions to tactical content."


Links Mentioned
https://newsletterexamples.co/
https://twitter.com/bradwolverton

John Newtson is the founder of Financial Marketing Summit, a marketing conference for financial publishers, trading educators, and media brands. 
Connect with John on LinkedIn: linkedin.com/in/johnnewtson
Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
Work with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.


Episode Topics & Timestamps
00:00 Financial industry's pre-digital growth and transition.
03:14 Early e-letter advertising was profitable and impactful.
07:38 Product sales indicate customer interest and profitability.
10:23 Front end: introductory, back end: advanced products.
14:31 Financial media sources improve niche media buying.
18:52 Online marketing involves funnels, email series, and promos.
20:15 Diversify products for multiple sales and profits.
24:43 Porter Stansbury launched with a unique Amazon promo.
28:38 Understanding markets, focusing on big trends.
29:41 Mainstream story grabs attention but not wallets.
33:24 Copywriter promotes cannabis investment and attracts celebrity investors.
38:49 Affiliates offer new revenue through customer reactivation.
39:50 Buying sprees, competition for talent, sharing promos.
45:35 People falling due to shared worldview in promotions.
46:45 Buffet has strong philosophies on market changes.
50:03 Publisher drives ideas and makes qualitative decisions.
53:56 Publisher's $10 million promo led to less profit.
56:40 Search Matt McGarry on YouTube for an invite.
Links Mentioned
https://financialmarketingsummit.com/
matt@newsletteroperator.com

-> Learn more about Newsletter Operator All Access here.

-> Use code "GROWLETTER" to get $100 off your ticket to The Newsletter Conference. 
About this Episode

Ryan Sager and Jesse Watkins are the founders of Who Sponsors Stuff, an advertising intelligence tool that tracks 500+ newsletters, and the hosts of The Newsletter Conference, which will take place on May 3rd.
Episode Topics & Timestamps
00:00 Matt McGarry discusses newsletter advertising trends in 2024.
04:31 Summary: Discussion on sponsors tracking and email advertising.
06:52 Newsletter advertising remains consistent with 10-20 daily.
12:11 Pricing and value in sponsorship programs.
14:03 Increase multiples for highly engaged audiences.
18:23 Ad networks attempt unique, bespoke ad offerings.
20:15 Performance standards, payment for access, risk assumption.
25:32 "Customize ad pitch, avoid commoditization, discussion."
26:17 Understanding brand advertising and messaging for sales.
31:15 Relationship with audience determines product fit.
33:53 Build rapport before selling dedicated content.
37:33 Discount bundling increases sales and requires careful renewal.
42:01 Emphasis on sponsorship, data products, and expansion.
45:29 Events in NYC are expensive and need an audience.
46:31 Traditional publishers struggle with newsletter ad integration.
50:33 Request a screenshot of the podcast and email for an invite.
Links Mentioned
https://allaccess.newsletteroperator.com/
https://thenewsletterconference.com/
https://www.whosponsorsstuff.com/
matt@newsletteroperator.com

Matt and Ryan talk about behind-the-scenes and early-stage plans for building a newsletter in public, how to grow your agency through a newsletter, and more.
Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
Work with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.


Episode Topics & Timestamps
00:00 Building newsletter in public, early stages revealed.
05:20 Premium subscription launched early, aiming for revenue.
07:17 Experimenting with batching and weekly delivery. Consider monetizing from day one.
11:48 Challenges with paid marketing and growing channels.
13:36 Outline for landing page: Headline, letter, membership breakdown.
18:40 Public promotion key for organic media company growth.
19:32 Using faceless videos for better content discovery.
22:28 The coaching program requires daily short video filming.
25:52 LinkedIn expert advice: focus on broad content.
28:37 Confident about branding, content, and organic growth.
34:08 System and constraints shape consistent and habitual reading.
36:29 Local newsletters with smart brevity style. Numbered, easy to follow on mobile.
37:57 Alex Garcia's newsletters on influencer partnerships shine.
42:10 Visualizing simple things, and updating data for newsletters.

Matt and Ryan talk about how to sell out a cohort-based course, how to use newsletters to get and keep clients for service-based agencies, and much more.

Support our sponsors:

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Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
Work with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps
00:00 Refind ads: easy setup, effective paid acquisition.
06:04 Sales exceeded expectations, and several units sold out.
09:02 Emphasize long-form sales pages in product promotion.
10:32 Two similar announcement broadcasts successfully sold the course.
14:13 Create an email list, and send targeted course promotions.
19:05 Utilize PS in email for important messages.
21:25 Easier to get testimonials for future courses.
23:26 Incentivized survey with $100 prize and bonus.
27:28 Service business provides more freedom and value.
30:22 Promote digital products, showcase expertise, and upsell.
33:34 Targeted newsletter ads create high conversion rates.
37:57 Create niche Twitter ads and share insights. 
42:31 Leave a review on Apple/Spotify and subscribe with an email proof.
43:43 Podcast host seeks feedback to reach a wider audience.

Anik Singal is an entrepreneur, author, and expert in scaling education businesses.
Check out Anik's books and podcasts here: AnikSingal.com
Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
Work with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Timestamps 

00:00 Choose digital product and sales method carefully.
06:50 Leverage small audiences for higher priced offers.
10:21 Forcing offers without audience interest always fails.
12:12 Answering questions, creating an FAQ, monetizing support.
14:48 Compliance market infatuates despite initial disinterest.
17:39 Streamlined installation process, captured and sold.
23:17 Low ticket pricing strategy for ad spend.
26:32 Quickly create low-ticket products using templates & AI.
30:23 Funnel engagement, low initial webinar attendance.
32:48 Extend funnel, increase sales by 30%.
35:50 Integration: Sendlane, Drip, stealth seminar, zapier.
40:47 Busy schedule, overlapping webinars, managing affiliates.
44:19 Presenting involves tech, passion, and valuable skills.
47:35 FTC investigation felt worse than a colonoscopy.
50:25 Learning, writing, and turning challenges into success.
51:39 New suite, certification, compliance marketing, book, audit.
54:43 Testimonial usage, disclosure, and court impact.