1 episodio
Ogilvy, Conversations That Matter Ogilvy Consulting
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- Economía y empresa
Conversations That Matter delves deep into the latest technology, consumer trends and newest thinking in marketing and communications.
We take the news out of the headlines and help brands apply it to their toughest business challenges, in order to grow and thrive in an increasingly demanding world.
Bringing experts together from across the global Ogilvy network, our topics span major growth opportunity areas such as digital transformation, creativity, behavioural science, marketing transformation, branding, social media, eCommerce, health & wellness, B2B, retail, and more.
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The Great Customer Expectation Gap
Is your marketing creating an ‘Expectation Debt’, and are your competitors now responsible for your customer's experience?
Customer Experience has taken great leaps forward as brands embrace the truth that good customer experience costs less than bad customer experience. However, for most businesses customer trust is eroded as expectations of experience fail to match the reality, forcing them to face their own ‘negative experience equity’.
The presentation can be found at: https://www.slideshare.net/socialogilvy/whats-next-the-great-customer-expectation-gap