Radiohead, In Rainbows, and the Inevitable Age of Pay What You Want Pricing How I Think About X

In this episode, we explore Radiohead's 2007 digital album release where the band allowed fans to download In Rainbows for any price they wanted - even for free.


Was it a good idea? Did it work? We break down research in marketing and psychology to answer these questions.


And maybe... just maybe, Pay What You Want pricing is the future for small artists and online communities.


Support the platform here: https://www.powr.io/checkout_screen?unique_label=75662228_1597517905


Read the essay here: https://www.tjneathery.com/post/radiohead-in-rainbows-pay-what-you-want-pricing