Recorded Content - Helping B2B marketers use a podcast for content marketing Motion - A video podcasting agency for B2B marketers

In this episode of Recorded Content, host Ben Decowski dives into the intricacies of podcasting, drawing from his experiences as the Managing Director of Podcasting at Motion. He reflects on the challenges he faced, emphasizing that while podcasting is rewarding, it demands dedication and hard work.

Ben underscores the importance of a well-defined process in managing multiple podcasts. He shares insights into the timeline of production, from recording to editing, and the significance of setting clear deadlines. This structure, he believes, is crucial for efficiency and consistency in content delivery.

Lastly, Ben introduces listeners to essential tools that have been pivotal in his podcasting journey. He highlights Descript for its powerful editing capabilities and Frame.io for streamlined feedback collection. These tools, combined with a robust process, enable podcasters to produce quality content and manage their shows effectively.

In this episode of Recorded Content, host Ben Decowski engages in an insightful conversation with Lindsay Tjepkema, the CEO and Co-Founder of Casted. Their discussion revolves around the multifaceted world of podcasting and its strategic impact on businesses.

The conversation kicks off by diving into the five key stages of podcast maturity, an essential roadmap for any organization considering or currently running a podcast. Lindsay highlights the critical distinction between merely having a podcast and harnessing it effectively to grow brand influence and drive business impact.

The heart of the episode lies in their exploration of podcast ROI and its measurement. Lindsay emphasizes the necessity of understanding your podcast's audience, correlating listener engagement with tangible results in lead generation, pipeline growth, and ultimately, revenue. Her insights underscore the importance of moving beyond vanity metrics and aligning podcasting efforts with broader business objectives.

Join Ben and Lindsay in this episode as they unravel the intricate layers of podcasting's potential and how it can be a dynamic catalyst for brand growth and increased revenue. Whether you're a seasoned podcaster or considering stepping into the realm of audio content, this episode offers valuable insights into leveraging the power of podcasts strategically.

In this episode of Recorded Content, Ben Decowski sits down with CT Lefler, the Digital Marketing Manager at Parker Hannifin. They delve into the intricacies of setting up a podcast, with CT sharing insights on the importance of equipment choice and the evolution of his setup over time. 

CT recounts the early days of his podcasting journey, highlighting the challenges of topic selection and the initial nervousness of hosting. He emphasizes the value of starting broad and then narrowing down to specific subjects, ensuring content remains fresh and engaging. A notable moment was CT's ambitious live episode at a trade show, showcasing his commitment to pushing boundaries and engaging with his audience.

Throughout the conversation, the duo touches on the significance of diverse perspectives in podcasting. CT's passion for capturing unique stories and expertise shines, reinforcing the idea that everyone has a valuable narrative to share.

In this episode of Recorded Content, host Ben Decowski sits down with Eric Rutherford, host of Build That Podcast! They delve into the world of podcasting, sharing insights and experiences that shape their journey.
Ben's passion for storytelling, honed through sports editing and tech sales, led him to podcasting. He sees it as a natural fit, a way to combine his love for investigation and asking questions. He shares his journey from sports editing to tech sales, and finally to podcasting, emphasizing the importance of enjoying the work you do.

The conversation shifts to the power of podcasting as a marketing tool. Ben highlights how it can open doors to untapped markets, even influencing C-level executives' buying decisions. He also underscores the importance of consistency and commitment in podcasting, likening it to compound interest. 

The episode wraps up with a discussion on the evergreen nature of podcast content. Ben encourages listeners to view each episode as a valuable resource that can be revisited and repurposed. Despite the challenges, the results of podcasting can be incredible if done right.

In this episode of Recorded Content, host Ben Decowski sits down with Liat Kozuch, Field Marketing Manager and Video Podcast Creator/Host at Hyro. They delve into the intricacies of podcasting, the role of AI, and the challenges of navigating complex sectors like healthcare.
Liat shares her unique workflow, which includes using AI to create transcripts and timestamps. She also discusses the challenges of managing a podcast alongside a full-time role, emphasizing the importance of design and the impact it has on a podcast's success. Liat's approach to podcasting is not just about the number of downloads, but the relationships she fosters in the industry.

The conversation wraps up with Liat offering advice to those starting their podcasting journey. She encourages listeners to reach out to her on LinkedIn for guidance, demonstrating her commitment to helping others avoid the pitfalls she encountered. This episode is a treasure trove of insights for anyone interested in podcasting, AI, and healthcare.

In this episode of Recorded Content, host Ben Decowski from Motion sits down with David Salib, Co-founder and CEO of Momento. The conversation revolves around the challenges content creators face and how AI can help solve them. Salib emphasizes the importance of reaching audiences on their preferred platforms and creating a sense of anticipation for the content.
Salib explains how AI can help content creators by automating the selection of episode highlights. He describes how AI models language, sentiment, and semantics to predict what might resonate with an audience. However, he also acknowledges the importance of human input in fine-tuning these selections.
The biggest benefit of AI, according to Salib, is scale and consistency. He believes that AI can help creators produce high-quality content on a daily basis, leading to compounding growth for their channels. Despite some concerns about AI not accurately reflecting a creator's voice, Salib assures that Momento is working on features to fine-tune the AI's output to align more closely with the creator's style and content.