22 min

SaaS Pricing Strategy with Martin from Cobloom Zero to Revenue

    • Economía y empresa

Martin talks to Gelb about how to go about thinking of how to price your SaaS product.

Article about Pricing Options: https://www.cobloom.com/blog/saas-pricing-models

Martin is an experienced business consultant, and learned his trade delivering off the shelf ERP software to the enterprise, including Diageo, Ingersoll-Rand and Rolls-Royce. With a passion for delivering value, and having seen huge business benefits from software led process improvements, co-founding Cobloom with Will was a natural fit.

He understands how healthy, profitable software businesses should be run, and the impact a great consultant can have. At Cobloom, Martin uses this experience to diagnose growth problems. He works closely with prospective partners to help them identify which approaches are the best fit - for both the business, and their customers.

When away from work, Martin is a keen tennis player, and an avid Wolverhampton Wanderers fan.





This was part of the Zero to Revenue Challenge where three founders took an idea, Briefing Room (https://briefingroom.co) from Zero to Revenue in one week in March of 2019. To find out more information,  access more videos, and join our open slack team go to https://zerotorevenue.com



The founders:

Lizzie Brough twitter.com/itslizziebrough



Robert Gelb twitter.com/thisisgelb



Ben Dell  https://twitter.com/bendell



What we built:

Briefing Room (https://briefingroom.co): A better way to keep investors, stakeholders, and prospects up to date with beautiful dashboards. For Founders by founders.



Check Out Our Companies:

Kindaba (https://kindaba.com) - The gathering space for families 



Bold Village (boldvillage.com) - A village of women content writers, social media managers, and assistants that work with exciting companies while studying at university



Missinglettr (missinglettr.com) - Missinglettr creates clever social campaigns for your best blog posts, that drive traffic for an entire year



Helpshelf (https://helpshelf.co) - HelpShelf combines all of your support resources into one gorgeous widget and then makes sure that it's available when it matters the most.



HeySummit (https://heysummit.com) - HeySummit helps you increase engagement, conversions and revenue for your online summits.



The sponsors who supported Zero to Revenue



Coda (coda.io) - Coda is a new doc that grows with your ideas. People have made Coda docs

that do everything from launch products, to scale small businesses, to help

them study for tests.



Landbot (landbot.io) - Create lead generation strategies that engage and convert. Build personalized conversational chatbots. With Landbot, it’s easy, beautiful and FREE.



Milanote  (https://www.milanote.com) - Milanote is an easy-to-use tool to organize your ideas and projects into visual boards.





Seed Haus Accelerator (thisisseedhaus.com) We invest, at the pre-seed stage, in outstanding founders & pre-founders tackling real problems, in large markets.



AnywhereWorks (https://anywhereworks.com) - Forget about commuting, polluting and grey cubicles. There is a more sustainable, inclusive and productive way to work. Work Anywhere.

Martin talks to Gelb about how to go about thinking of how to price your SaaS product.

Article about Pricing Options: https://www.cobloom.com/blog/saas-pricing-models

Martin is an experienced business consultant, and learned his trade delivering off the shelf ERP software to the enterprise, including Diageo, Ingersoll-Rand and Rolls-Royce. With a passion for delivering value, and having seen huge business benefits from software led process improvements, co-founding Cobloom with Will was a natural fit.

He understands how healthy, profitable software businesses should be run, and the impact a great consultant can have. At Cobloom, Martin uses this experience to diagnose growth problems. He works closely with prospective partners to help them identify which approaches are the best fit - for both the business, and their customers.

When away from work, Martin is a keen tennis player, and an avid Wolverhampton Wanderers fan.





This was part of the Zero to Revenue Challenge where three founders took an idea, Briefing Room (https://briefingroom.co) from Zero to Revenue in one week in March of 2019. To find out more information,  access more videos, and join our open slack team go to https://zerotorevenue.com



The founders:

Lizzie Brough twitter.com/itslizziebrough



Robert Gelb twitter.com/thisisgelb



Ben Dell  https://twitter.com/bendell



What we built:

Briefing Room (https://briefingroom.co): A better way to keep investors, stakeholders, and prospects up to date with beautiful dashboards. For Founders by founders.



Check Out Our Companies:

Kindaba (https://kindaba.com) - The gathering space for families 



Bold Village (boldvillage.com) - A village of women content writers, social media managers, and assistants that work with exciting companies while studying at university



Missinglettr (missinglettr.com) - Missinglettr creates clever social campaigns for your best blog posts, that drive traffic for an entire year



Helpshelf (https://helpshelf.co) - HelpShelf combines all of your support resources into one gorgeous widget and then makes sure that it's available when it matters the most.



HeySummit (https://heysummit.com) - HeySummit helps you increase engagement, conversions and revenue for your online summits.



The sponsors who supported Zero to Revenue



Coda (coda.io) - Coda is a new doc that grows with your ideas. People have made Coda docs

that do everything from launch products, to scale small businesses, to help

them study for tests.



Landbot (landbot.io) - Create lead generation strategies that engage and convert. Build personalized conversational chatbots. With Landbot, it’s easy, beautiful and FREE.



Milanote  (https://www.milanote.com) - Milanote is an easy-to-use tool to organize your ideas and projects into visual boards.





Seed Haus Accelerator (thisisseedhaus.com) We invest, at the pre-seed stage, in outstanding founders & pre-founders tackling real problems, in large markets.



AnywhereWorks (https://anywhereworks.com) - Forget about commuting, polluting and grey cubicles. There is a more sustainable, inclusive and productive way to work. Work Anywhere.

22 min

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