SaaSCast Ep.5 - Define Your Ideal Customer Profile - Francis Brero (MadKudu‪)‬ SaaSCast

NOTICE: SORRY FOR THE ECHO AT THE BEGINNING. SKIP AT 3:00 TO BETTER AUDIO QUALITY.

-----

Last week we hosted the fifth episode of our monthly live SaaSCast. I had the pleasure to interview Francis Brero, co-founder and CRO of MadKudu (https://madkudu.com).

To build a scalable sales process… Scratch that. In order to build a company, you must first identify who you are going to sell you product to.

## What's MadKudu?

MadKudu helps SaaS sales teams qualify leads more effectively using data science. We build predictive models for our customers based on demographic and behavioral data in their sales & marketing stack. These models allow SaaS sales teams to instantly identify their best leads and decide when to engage them based on in-app behavior - all without managing manual lead-scoring rules.

## What is SaaSCast?

SaaSCast is a short video-podcast format in which we talk casually about SaaS and startups for half an hour.

----------

At Livestorm we help companies get the most of their webinars. Our mission is to make your webinars simpler and more efficient.

Livestorm is a webinar tool that functions 100% in your browser, and, besides the basic webinar requirements, we provide:
- Advanced post-webinar analytics tools
- Audience segmentation capabilities
- Lead management system
- Native integrations with CRMs and marketing tools.

Learn more: livestorm.co