Second Nature Dylan Bowman
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- Economía y empresa
The business of outdoor hosted by Aaron Lutze & Dylan Bowman
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#6 | Sea Otter Classic, Nike, Portland Manufacturing, & Jobs Data
Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze.
In this week's episode, we talk about the Sea Otter classic, the massive bike race and tradeshow in Monterrey, CA. Aaron was there and shared some of his takeaways. Then we talk about some news out of Portland, OR including Nike's hybrid work model, layoffs, a new $125 million investment in a footwear and apparel manufacturing center, and some jobs data from the big performance brands. As usual, we finish with Brand, Product, Content (BPC).
Links:
Sea Otter Classic Nike Hybrid Work Model Portland Manufacturing Investment Performance Jobs Data New Helmet Safety Technology Samaya Equipment Freetrail's Canyons Race Coverage Super Maker SUBSCRIBE TO OUR YOUTUBE CHANNEL SUBSCRIBE TO OUR NEWSLETTER -
#5 | Salomon Job Openings & The Business Of Events
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#4 | Business Lessons, Popularity of Women's Sport, & Scott Sports Fiasco
Second Nature is a weekly podcast about the business of Outdoor, Action, and Endurance sport, hosted by Dylan Bowman and Aaron Lutze.
In Episode #4, we start with some lessons about how to break into the industry and learnings from our careers. Then we talk about the Women's College Basketball Final Four and how it maps to trends in Outdoor women's sport. We discuss the leadership battle at Scott Sports, and finish Brand/Product/Content, our traditional closing segment.
Links:
Second Nature Newsletter Second Nature YouTube Channel The Gist Scott Sports leadership battle DJI Action Cam Gorge Waterfalls Pendleton -
Episode #3 | The State of Skiing & Lessons For Athlete Creators
Second Nature is a weekly podcast about the business of Outdoor, Action, and Endurance sport, hosted by Dylan Bowman and Aaron Lutze.
In this week's episode we discuss the state of the ski industry and tick through Aaron's five lessons from eclipsing 100k subscribers on his YouTube channel. We finish with brand, product, and content recommendations.
Links:
Death to Ski Resorts? Can Reed Hastings Disrupt Skiing? Super Rider YouTube Rabbit Dream Chaser Live To Ride Second Nature Newsletter Second Nature YouTube Channel -
Episode #2 | Future of Second Nature, Rich Roll's Podcast Network, & Crankworx Athlete Strike
Second Nature is a weekly podcast about the business of Outdoor, Action, and Endurance sport, hosted by Dylan Bowman and Aaron Lutze.
In Episode #2, we discuss the vision for the future of Second Nature, Rich Roll's new podcast network, Voicing Change, the Crankworx athlete strike, and finish with Brand, Product, Content -- our recommendations to send you off into the weekend.
Links:
Voicing Change Crankworx Mark Taylor's Crankworx Post Second Nature Newsletter Second Nature YouTube Channel The Barkley Marathons Sean Feeney on Invest Like The Best Listen to Episode #1 -
Episode #1 | The Business of FURTHER & Kevin Plank's Return as Under Armour's CEO
This is episode #1 of Second Nature. A new media project from Dylan Bowman and Aaron Lutze, Second Nature focuses on the business of outdoor -- providing analysis and commentary on what's evolving in the outdoor, action, and endurance sport market. In the first episode tackle the following products:
Business planning process for FURTHER The challenge of being authentic in a new category and with a new consumer Developing footwear as a world-class apparel brand The danger of losing focus on lululemon's core markets of yoga and athleisure The vision, marketing, and distribution of FURTHER What lululemon could have done better History of Kevin Plank and Under Armour and his return as CEO Brand, Product, Content: Substack & ROA Hiking Next week we'll be back to talk a bit more about the short and long-term vision for Second Nature, the intersection of fashion and outdoor, and Rich Roll's new podcast network. In the meantime, signup for our newsletter.