29 min
Shape the brand experience Disruptive Branding, a podcast by Saffron Brand Consultants
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- Diseño
At Saffron we say that “brand is the promise of an experience – delivered”. In this episode, Ben Knapp, Chief Growth Officer at Saffron, explains how companies should deliver on this promise by shaping the way that audiences experience the brand. Once a promise is established, what assets, touchpoints and moments should you focus on when it comes to enhancing brand experience?
At Saffron we say that “brand is the promise of an experience – delivered”. In this episode, Ben Knapp, Chief Growth Officer at Saffron, explains how companies should deliver on this promise by shaping the way that audiences experience the brand. Once a promise is established, what assets, touchpoints and moments should you focus on when it comes to enhancing brand experience?
29 min