130 episodios
Social Media for B2B Growth: LinkedIn Strategies and Tips LinkedIn Expert & Trainer - Michelle J Raymond
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- Economía y empresa
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5,0 • 1 valoración
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Are you ready to unlock the full potential of LinkedIn for your B2B growth? Welcome to the Social Media for B2B Growth Podcast, where Michelle J Raymond brings you the latest strategies and insights to elevate your LinkedIn game.
Join Michelle and industry experts each week as they delve into:
- Effective LinkedIn Social Selling Techniques: Learn proven methods to boost your sales and expand your network.
- Building Engaging LinkedIn Communities: Discover how to create and sustain a vibrant community around your brand.
- Enhancing Personal and Business Brands: Get expert advice on establishing and growing your presence on LinkedIn.
- Crafting Impactful LinkedIn Content: Uncover tips and tricks for producing content that resonates with your audience.
- Activating Employee Advocacy: Find out how to empower your team to become LinkedIn ambassadors for your business.
Whether you're a LinkedIn novice or a seasoned professional, the Social Media for B2B Growth Podcast provides actionable tips and real-world examples to help you achieve your B2B goals.
For daily updates, reach out and connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
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Roadblocks to LinkedIn Success: Linked Summit Recap
Back from speaking at the Linked Summit (Denmark), Michelle J Raymond addresses the three most frequently asked questions at the event, which highlight significant challenges businesses face when leveraging LinkedIn for growth.
Key moments in this episode:
00:00 Linked Summit Denmark 2024
01:58 The Importance of LinkedIn Company Pages
03:03 Conflicting Advice on LinkedIn Strategies
07:23 Building a Personal Brand on LinkedIn as a Newcomer
10:09 Aligning Employee Advocacy with Company Pages activity
13:23 Actionable Tips for LinkedIn Success
16:42 Wrap up
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#linkedin #linkedinforbusiness #LinkedInMarketing -
15 Years on LinkedIn - What I Wish I'd Known Earlier
Join Michelle J Raymond as she reflects on her 15-year journey on LinkedIn, sharing invaluable lessons for employees, creators, and business owners. Learn how to build a powerful LinkedIn community and avoid common pitfalls as she recounts her experiences and the strategies that led to her success.
Key moments in this episode -
00:00 Celebrating 15 Years on LinkedIn
01:06 The Early Days: Getting Started on LinkedIn
03:40 Discovering the Power of Content Creation
05:58 Building a Community and Personal Branding
08:35 Quitting My Job and Starting a Business
10:36 The Challenges of Rebranding and Niching Down
15:31 Lessons Learned and Future Plans
18:47 Final Thoughts and Words of Wisdom
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#LinkedIn #PersonalBrand #B2BMarketing
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LinkedIn Algorithm, Automation, AI - Oh My!
Mastering LinkedIn: Prioritising Customers Over Algorithms. Join us for insights to make your LinkedIn strategy efficient and effective.
In this episode we discuss the importance of focusing on actual customers rather than getting consumed by LinkedIn algorithms, automation, and AI tools. Lastly, we explore AI's potential while highlighting its limitations and the irreplaceable value of human uniqueness.
Key moments in this episode:
00:00 The Modern Business Jungle
00:38 Refocusing on Customers
02:04 Understanding the LinkedIn Algorithm
02:34 Effective Customer Research
07:36 The Pitfalls of Automation
12:34 The Role of AI in Business
15:05 Building a Solid Foundation
16:17 Embrace Tools, Don't Replace Yourself
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#linkedin #linkedinalgorithm
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Exciting LinkedIn Company Page Updates & New Features Unveiled
Tune in for all the latest updates and tips to maximise your LinkedIn Company Page's potential. From the enhanced invite feature to the exciting new content sharing feature from RSS feeds, there's a lot to cover. I also delve into LinkedIn's new premium subscription for company pages, weighing its pros and cons.
Key moments in this episode -
00:00 Welcome and Exciting Updates from LinkedIn
00:31 Deep Dive into LinkedIn Company Pages Features
03:04 Introducing New LinkedIn Features: From RSS Feeds to Premium Subscriptions
04:24 The Verdict on LinkedIn's Premium Plan for Company Pages
08:21 Exploring Additional Premium Features and Their Impact
13:12 Final Thoughts
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#LinkedIn #CompanyPages #B2BMarketing
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B2B Power Play: Winning Positioning & Messaging with Diane Wiredu
Has your brand drifted out in the sea of same same? Slowly but surely the opportunities that once flowed are now drying up. All is not lost - Michelle J Raymond discusses the power combo of Positioning and Messaging with Diane Wiredu 🦁.
The key moments in this episode are:
00:00 Welcome to the Social Media for B2B Growth Show
00:16 The Power of Positioning and Messaging in B2B
02:53 Understanding Positioning and Messaging
05:33 Identifying Positioning and Messaging Problems
17:13 Avoiding Common Messaging Mistakes
25:42 Leveraging Positioning and Messaging for Social Media Success
29:43 Final Thoughts and Actionable Tips
Connect with Diane Wiredu on LinkedIn - https://www.linkedin.com/in/dianewiredu/
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#positioning #messaging -
How to Make Your B2B Brand Stand Out on Social Media with JP Hightek
How do you build a social media brand that stands out? Social Media Marketing may not be new, but many B2B businesses are only just starting to embrace the idea of building a digital presence.
In this episode, JP Hightek talks about what B2B Marketers and business owners should consider when creating a brand that stands out from the competition.
The key moments in this episode are:
00:00 Welcome to the Social Media for B2B Growth Podcast
00:45 Building a Brand That Stands Out on Social Media
01:39 The Art of Crafting a Premium Brand
03:47 Strategic Steps for New Marketing Managers
06:54 Avoiding Common Branding Mistakes
25:25 Leveraging Live Streaming for Business Growth
31:07 Personal Branding: The Final Tip
Connect with JP Hightek on LinkedIn - https://www.linkedin.com/in/jphightek/
Get a copy of The Livestream Blueprint here - https://www.jphightek.com/thelivestreamblueprint
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#branding
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