Solar-World Class Solar Marketing & Sales Advice Jake Wright

Most sales reps throw away leads if they don’t buy or kill the relationship with follow up.

How to follow up with leads
Why you should approach each lead like a long term relationship

The main reason you should change your follow up to form a relationship is as followed.

Can easily get referrals from the leads you don’t close.
They will buy on a later date.
You have a pulse on your marketplace and awareness of what’s happening.

The most important thing is the right audience and the right offer.

A lot of solar companies have a blanket message they use as opposed to segmenting their audiences.

Why you should research sub-niches
How to segment the audience.
Why the lowest hanging fruit is from these sub-niches you can target.

You are spending all your time and energy prospecting.

What you should focus on to scale past 5-15 new installs per month.
Why this is the easiest way to hire sales reps and build your team.
How to easily open up more lead channels using this method.

Why Are Your Solar Facebook Ads Stopped Working.

I pretty much hear every day that someone's solar facebook ads stopped working.

I cover the main reason why in-depth in the video.

You use a copy and paste system
You don’t have a strategic copy on the current market awareness
You're not using a funnel

Performance-based marketing seems like a win/win.

Only getting paid if the leads close.

We go over the following.

Why talented marketers only work with big companies under this model
Why so many solar companies and reps fail using this model.
Why it’s a broken model despite what most people think.

The most important metric no one in the solar industry tracks.

Life time value of your customer (LTV)

☑️ Why you should & how to increase you much you can afford to pay for a lead
☑️ How to track LTV in solar
☑️ How to increase the LTV (not what you think)
☑️ Why you should think of every lead as a valuable high-quality relationship