Spa Marketing Made Easy Podcast Daniela Woerner: Licensed Aesthetician

You’ve got a beautiful website for your spa and social media profiles where you post content consistently, but there’s one more asset you need to have in play to tie them together to bring in a steady stream of new leads and bookings. That thing is sales funnels – and yes, they are critical for brick and mortar local businesses, especially spas.
In this episode of Spa Marketing Made Easy, I’m going to give you the full 101 on all things spa sales funnels — why you need them in play in your business, how to structure them, and what you need to have to ensure success with your sales funnels no matter what you’re offering. Whether you have some sales funnel building experience or you are brand new to this digital marketing tool, I can guarantee you’ll walk away with plenty of valuable nuggets you can use to increase your spa’s leads and bookings in the coming quarter. 
In this episode, I’ll teach you: 
What a sales funnel is and how using them in your client acquisition and retention strategies helps increase sales and enhance your business’ sales processes 
How to properly structure your spa’s sales funnels for success including the number one element you need to see results
Key performance indicators to assess your sales funnel performance
The steps of how your ideal client or customer should travel through your spa’s sales funnel


To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/385
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
 

When we talk about marketing strategy, all too often the primary focus of the conversation is about getting new clients through your spa’s door. Now don’t get me wrong, having a fresh flow of new leads and clients is critical in the health of your business, but just as important is retaining your existing clientele. 
While you will inevitably get client drop off simply due to the natural flux of life circumstances among your clients, regardless of the incredible caliber of service you provide, focusing on client retention is key for building a business that’s profitable. In this episode, we’re going to talk about all the angles of this key metric you need to keep your eye on as a Spa CEO. 
In this episode, we discuss: 
Why client retention is such a critical KPI to keep tabs of within your business and how it sets you up to increase your spa’s overall profitability
Balancing the metrics of client acquisition and retention based on the specific growth stage of your spa business
Benchmarks to keep in mind for assessing where your current client retention KPIs fall and how to adjust your marketing budget accordingly
A couple of my favorite strategies, including one you can start TODAY to keep your existing clients on your spa’s books 


To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/384
To get our FREE Spa Membership Best Practices Guide, click here.
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Maybe you’ve considered running a membership for your spa, but the thought of consistently marketing your membership and making it profitable has you questioning whether it’s the right strategy for your business. Well, if you’re a regular listener, you already know that everything we share here on the Spa Marketing Made Easy podcast is about delivering straight-to-the-point strategies, and that we put an emphasis on profit, not just revenue. 
This episode about starting a spa membership is no different. Whether you’re looking for a new way to bolster client retention and build in recurring revenue, or revive an old membership with a fresh approach to structuring and marketing your membership, this is a must-listen episode. 
In this episode, you’ll learn: 
Why building in recurring revenue streams matter for your spa
The two main membership models for spa and navigating their nuances 
Effective marketing strategies for your spa membership and keeping it front and center in your marketing efforts 
The 6 best practices for starting and streamlining a spa membership


To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/383
To get our FREE Spa Membership Best Practices Guide, click here.
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In this episode, I sit down with Misty Gillette, a resilient military spouse who has overcome numerous challenges to become a successful spa owner with two thriving locations.
Throughout our conversation, Misty opens up about the rewarding aspects of owning a business, particularly the joy of seeing her employees flourish and grow. She emphasizes the importance of creating a positive work environment where people feel included, connected, appreciated, and valued, which directly translates into an exceptional client experience.
We discuss the role that mindset plays in achieving success in business, discussing the significance of resilience and perseverance when faced with difficult times.
Join us as we explore Misty's transformative journey from a military spouse to a successful spa owner, and discover the valuable lessons she has learned along the way. This episode is a testament to the power of mindset, resilience, and the ability to overcome challenges in both personal and professional life.
In this episode, we discuss:
The rewarding parts of owning a business and focusing employee growth

The importance of creating a positive work environment for both employees and clients

The role of mindset, resilience, and perseverance in navigating business challenges

The significance of understanding oneself and others, being empathetic, and approaching problems from different perspectives

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/382
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Daniela’s turning 43 this week!
This episode she shares the themes that sum up each of her adulthood decades:
20s = Discovery 
30s = Babies
40s = Refinement + Simplification 


Take a listen as this episode is full of “Danielaisms” AKA the big, bold statements Daniela repeats as part of her coaching philosophy. 
PLUS, and most importantly, she’s giving back to the Spa Marketing Made Easy listeners in a big way during this episode. 
In honor of her 43rd birthday, she’s running a limited time offer where you can purchase one 1:1 Coaching Call for $43! 
This offer is available for the first 43 buyers and is limited to 1 call per person. To apply the discount, use code: BIRTHDAY43
One 1:1 Coaching Call is regularly $297, which means this exclusive offer is a $250 discount: Purchase the $43 1:1 Coaching Call.
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/381
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
 

In this episode, we look at the importance of intentional spending when it comes to hiring providers for your spa.

As a spa owner, making sure that every penny spent is purposeful and benefits the company is essential for long-term success, especially in the spa and service industry.
Learn how to use a simple calculator to assess your employees' performance and make informed decisions that will help you navigate the challenges of growing your business in today's competitive landscape.

Focusing on these aspects of your business can reduce stress, increase profitability, and massively impact your revenue. 
In this episode, we discuss:
The importance of intentional spending and payroll management in a challenging economy
Industry statistics on new business failure rates and the significance of beating the odds
Recommended payroll benchmarks for the spa and service industry
How to determine if your providers are paying for themselves within 90 days
A simple calculator tool to assess employee performance and make informed decisions


To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/380
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.