Startup Marketing Stories Aditya Vempaty & Prasid Pathak

Performance marketing is increasingly becoming a cross-functional sport. Lowering CAC requires a seamlessly integrated user journey that converts users as efficiently as possible and lower-funnel data flowing back upward. Shaan Rupani lead paid marketing at Dropbox and Oscar Health before joining Fair.com, were to make paid ads performant, he stitched together a seamless user journey across disparate data sources, ultimately reducing his CAC a whopping 90%. Learn what growth ops are and why it's the future of performance marketing

When the tide is high, all boats rise, but when the tide goes out, you see whose naked! In this episode Clint Schmidt shares wisdom from his time as a startup marketing operator during the last *two* recessions. Clint Schmidt worked through both the dot com boom and bust as well as the great recession. He was early at Half.com, served as VP of Marketing at 1800 Contacts and Roblox, and was then CEO at Bloc.io which was acquired by Thankful. Clint shares his advice for marketing leaders navigating these choppy seas.

Amplitude is a newly-minted unicorn that has grown rapidly and lead the way in the emerging space of product analytics. In this episode we chat with Archana Madhavan, who spearheaded Amplitude's content strategy. Archana shares how deeply technical writing helped Amplitude rank in orrganic search and engage Amplitude's loyal and growing user base. She also shares how their content strategy evolved as Amplitude grew from targeting startups to the Fortune 1000.