51 episodios
The Basic B: SEO, Storytelling, & Social Proof Brittany Herzberg
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- Economía y empresa
The Basic B 🐝 podcast is anything but basic! It’s the weekly show service providers (solopreneurs and supported CEOs) can count on to bring them simple, organic marketing strategies—with a side of sass. Hosted by SEO & case study copywriting queen Brittany Herzberg (AKA the Kevin Bacon of the online business world). She’s mastered the 3 S’s of sales: SEO (to get the right people to your site), storytelling (to hook & engage), & social proof (to give them the feel of working with you before they actually do). And now, she wants you to, too! No matter which episode you tune into—Short-n-Sassy, the solo series, or casual convos with guests—you’ll walk away with smart strategies, a pep in your step, & a smile on your face!
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Copywriting: Business Basics + Best Practices w/ Sara Gillis
📲 Text me! (Seriously—just click this)I’ve been wanting to take a whole episode to talk about the ins & outs of the business of copywriting (as well as best copywriting practices). And don’tcha know… my friend Sara Gillis felt the same way! We took different roads to get here, but we’ve learned some similar lessons & we want to pass on that wisdom to you. Whether you’re a copywriter getting started in business or a business owner writing your own copy & wanting to learn more about...
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[Quick Win] How to Submit a Sitemap to Google Search Console
📲 Text me! (Seriously—just click this)Submitting a sitemap to Google Search Console (GSC) is ridiculously simple! (Take it from me who avoided the task for SO long simply because it sounded complicated...) I mean, just look at how short this episode is. In just a few minutes, you can easily improve your SEO ranking and make yourself more findable. Sounds like a win to me! Press play & let's check off this task that's been on your To Do list for far too long.With this episode you’ll be abl...
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Sitemaps & How to Find a Good SEO Expert w/ Samantha Mabe
📲 Text me! (Seriously—just click this)Improving your SEO includes things like meta descriptions, sitemaps, and sometimes hiring an SEO expert. But… how can you ensure you’re hiring the right person & they’re actually doing what they say they’ll do—without micromanaging? Fear not, Samantha Mabe is here to help us talk through this conundrum! She’s providing the web designer perspective, while Brittany is sharing tips as an SEO copywriter. After listening, you’ll have a better understanding...
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What’s Possible When You Improve Your SEO
📲 Text me! (Seriously—just click this)Improving your website SEO (especially as a small business) has so many amazing benefits! And while you’ve heard some sprinkled throughout various SEO Case Study Interviews on this podcast (linked below 😉), I wanted to bring them all together in one place for you. Tada! This episode will show you exactly how to give people a good user experience on your site, show up in the right Google searches, and clarify your messaging!With this episode, you’ll be abl...
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The Best Way to Learn SEO in 2024 w/ Matt Diamante
📲 Text me! (Seriously—just click this)The best way to learn SEO is to spend years experimenting. The second best way is to listen to two SEO pros chat about the topic. 😉 That way you get to hear what works, what doesn’t, which tools are the best, & more—all without expending your own time, money, & energy! And that’s precisely why I asked Matt Diamante of HeyTony to join me on the podcast. I regularly find myself DMing Matt SEO questions of my own. So… I asked him if he’d be up for an...
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How Justin *Finally* Got Headlines w/ Personality *and* SEO
📲 Text me! (Seriously—just click this)If you lean too far to one side—brand voice or SEO copywriting—you really lose something special. Copywriting is such a science and an art form, and luckily—you’ve got 2 really scientifically minded artists over here as guides. My conversation with Justin Blackman is structured like this…In this fan favorite case study interview, walk through Justin’s journey to update his headlines so they have both personality and keywords!With this episode you’ll...