The Digiday Podcast

Digiday
  • 5,0 (4)
  • MARKETING
  • SEMANAL

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

  1. Can retail media networks survive the shift to agentic commerce?

    HACE 2 D

    Can retail media networks survive the shift to agentic commerce?

    If shoppers start turning to AI assistants instead of retailer websites, the foundation of the retail media business could begin to crack. That’s the tension at the center of agentic commerce. On this episode of the Digiday Podcast, hosts Kimeko McCoy and Tim Peterson explore how AI-powered shopping agents could reshape retail media networks, disrupt ad dollars and force retailers to rethink their role in the shopper journey.

    31 min
  2. Why Duluth trusts AI agents with bidding, but not brand storytelling

    12 MAY

    Why Duluth trusts AI agents with bidding, but not brand storytelling

    The programmatic world seems split: is AI the future of media buying, or just a tool requiring heavy supervision? Duluth Trading Company lands somewhere in the middle by leveraging agents for high-speed bidding while keeping a firm human hand on brand storytelling, Duluth’s Director of Marketing Ellie Uberto joins Kimeko McCoy and Tim Peterson live from the Digiday Programmatic Marketing Summit on May 6 - 8 in Palm Springs, Calif. to break down's Duluth's approach to agents in media.

    37 min
  3. WTF are brand health metrics?

    5 MAY

    WTF are brand health metrics?

    Is the era of performance-only marketing over? Performance returns are dropping. Brands are chasing AI visibility as LLMs take over search. All roads point to the return of 'brandformance.' Kimeko McCoy and Tim Peterson explain the brandformance to brand health metrics rebrand, and why marketers care about it again.

    26 min
  4. The Netflix playbook: JBPs, programmatic power, and the future of the upfront deal

    28 ABR

    The Netflix playbook: JBPs, programmatic power, and the future of the upfront deal

    In this episode, Digiday senior marketing reporter Sam Bradley joins Digiday Podcast co-hosts Tim Peterson and Kimeko McCoy to break down Netflix's massive ad business glow up, and how the streaming giant is rewriting the streaming ad business playbook.

    38 min
  5. Why OpenAI is moving fast to build an ads business

    21 ABR

    Why OpenAI is moving fast to build an ads business

    The AI ad race is heating up. OpenAI is staffing up and cutting deals to win brand budgets from Meta and Google. On this episode of the Digiday Podcast, Digiday senior platforms reporter Krystal Scanlon joins hosts Kimeko McCoy and Tim Peterson to breakdown the ad business playbook.

    30 min
  6. Inside The Trade Desk's programmatic power struggle

    14 ABR

    Inside The Trade Desk's programmatic power struggle

    Major agencies are pulling back ad spend from The Trade Desk’s OpenPath platform, citing concerns of hidden fees and lack of transparency. Meanwhile, TTD is shifting its payment model for identity providers, like LiveRamp and Experian. All said, The Trade Desk is facing a new set of rising tensions with agencies over transparency — and more importantly, programmatic control.

    30 min
  7. Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search

    7 ABR

    Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search

    Mondelez vp of global digital commerce, Andrew Lederman, joins the Digiday Podcast to talk through how the CPG giant is aggressively shifting its digital commerce strategy to optimize for AI, ensuring brands like Oreo dominate agentic search.

    35 min
  8. Why The Guardian’s first reader-facing AI product isn’t a chatbot

    31 MAR

    Why The Guardian’s first reader-facing AI product isn’t a chatbot

    The Guardian didn’t want to build an AI chatbot. Not a reader-facing one anyway. Not at the risk of that chatbot misrepresenting the news publisher’s journalism and undermining readers’ trust. “We’re not going to die if we don’t build a chatbot tomorrow. We need to be really clear about what the threats are externally, but ultimately what we have is something that’s worth protecting,” said Chris Moran, head of editorial innovation at The Guardian, during a live recording of the Digiday Podcast at the Digiday Publishing Summit in Vail, Colorado, on March 23. While not a chatbot, The Guardian has begun to roll out its first reader-facing AI product. But it doesn’t really look like an AI product. Called Storylines, the product is an AI-generated spin on the related links module common to publishers’ pages. It currently appears on a subset of The Guardian’s so-called “tag” pages, which typically list articles related to a given topic, such as “Trump,” in reverse-chronological order. Amid this article feed is an unassuming box with a selection of related articles threaded to a given narrative or storyline.

    32 min
Ver todo (491)

Tráiler

Valoraciones y reseñas

5
de 5
4 valoraciones

Información

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

Ficha técnica

  • Creado por
    Digiday
  • Años en activo
    2015 - 2026
  • Episodios
    491
  • Clasificación
    Apto
  • Derechos de autor
    © 140f8f50-eb15-11f0-90b1-918c2901f3c9
  • Sitio web del podcast
    The Digiday Podcast

Más de Digiday

Quizá también te guste