The Difference Maker Revolution Podcast The Difference Maker Revolution Team

Ready to unlock the ultimate formula for trade show success? Buckle up for our latest podcast episode, where the team spills the beans on how to turn your booth into a booking powerhouse! 
In this episode, the team delves into the critical goal of participating in trade shows and expos: securing bookings. They emphasize that lead generation and branding are important, but secondary to this primary objective. Additionally, they provide valuable tips for effectively managing trade show conversations, such as attracting a crowd by announcing competition winners and forming connections with other exhibitors. The team also highlight the potential for solo entrepreneurs to enlist the assistance of enthusiastic fans or clients to enhance their booth presence. Furthermore, they discuss the crucial aspect of measuring return on investment and stress the importance of factoring in the cost of time and shutting down the studio for the event.
In this episode, you'll hear:
✅ The importance of prioritizing bookings over lead generation and branding at trade shows and expos
✅ Strategies for managing trade show conversations effectively, including attracting crowds and networking with other exhibitors
✅ How solo entrepreneurs can leverage support from raving fans or clients to enhance their presence at events
✅ Insightful methods for measuring return on investment, considering factors such as revenue generated, cost per lead, and time invested
✅ Understanding the true cost of participation by factoring in expenses like studio shutdowns and the cost of time
Tune in now and share the incredible insights you've gained from this episode!
Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.
 The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.
Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.
Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In this episode, the team dives into the critical role of cash flow in your business. Ever heard the saying, "Cash is like oxygen"? Without it, your business can suffocate quickly. Join us as Ronan, Jonathan, Brad, and Jeanine unpack the secrets to keeping your cash flow healthy and your business thriving. From clever payment plan strategies to managing reserves, we’ve got the insights you need to ensure your business stays strong.
 
Tune in and breathe new life into your financial strategy—because in business, cash flow is reality.
 
In this podcast episode, you'll hear:
 
The **importance of cash flow** and why "cash is like oxygen" for your business.
Strategies to ensure you have enough **cash reserves** to keep your business thriving.
Insights from Jeanine on her **six-month cash reserve** strategy and how it helped her navigate tough times like COVID.
The pros and cons of offering **payment plans** to clients and how they can impact your cash flow.
Brad's tips on managing **payment plans vs. finance options** to avoid future cash flow problems.
Jonathan's take on the **psychology of instant gratification** and how it affects client satisfaction.
 
Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.
 
The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.
Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.
Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In today's fast-paced world, clients sometimes need to cancel or reschedule their sessions at the last minute. While we appreciate clients informing us 48 or 72 hours in advance, some cancel just an hour or even 15 minutes before the appointment.
This can be particularly challenging for photographers, who invest significant time and effort in preparing the studio and equipment for each session. Last-minute cancellations not only disrupt schedules but also result in financial loss. Here are three strategies to handle this issue:
1. Implement a Clear Cancellation Policy
Establish a clear cancellation policy that includes consequences for last-minute cancellations. Communicate this policy at the time of booking and in confirmation emails. For instance, charge a fee if the session is cancelled within 24 hours.
2. Require a Non-Refundable Deposit
Ask for a non-refundable deposit when clients book their session. This can cover some of your preparation costs and discourage last-minute cancellations.
3. Use Online Booking and Reminders
Invest in an online booking system that sends automatic reminders to clients about their sessions 48 and 24 hours in advance. This reduces the chance of last-minute cancellations.
By implementing these strategies, you can minimise the impact of last-minute cancellations and keep your photography business running smoothly. Clear communication and strong policies are essential for maintaining a professional and reliable service.
 
Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.
 
The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.
 
Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.
 
Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.
 

In the fast-paced and competitive world of photography, offers are invaluable tools for photographers. They not only aid in attracting new business but also provide potential clients with a glimpse of the photographer's skills and style before committing to a full package.
Despite their clear advantages, some photographers feel hesitant about running offers. There's a concern that providing discounts or special deals might unintentionally diminish their brand, compromise work quality, or reduce reliability in the eyes of clients.
It's natural to have reservations about marketing oneself, but embracing promotional activities is essential for long-term success. By actively showcasing your work, engaging with potential clients through various marketing channels, and strategically employing offers to attract attention, you not only enhance your visibility but also bolster your perceived value in the eyes of your target audience.
Remember, marketing isn't solely about selling services; it's about fostering relationships, building trust, and positioning yourself as a reputable and reliable professional in the industry. So, don't let fear hold you back. Embrace marketing, and witness your business flourish as it reaps the rewards of your efforts.
Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.
 
The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.
 
Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.
 
Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.
 

Are you ready to embark on a journey of discovery and connection?
In this captivating discussion, the team delves into the profound impact of nurturing relationships and the transformative power of capturing meaningful moments through photography.
 
Unlock the secrets to meaningful connections and transformative experiences! Together, let's celebrate the beauty of genuine connections and the magic of storytelling through photography.
 
In this episode, you'll hear:
 
How James beautifully mirrors his mother's nurturing nature towards their cat, providing Jeanine with a deep sense of validation and reassurance as a mother. The importance of preserving these heartfelt moments through photography and the invaluable significance it holds for parents. The enlightening revelation of discovery calls and their ability to forge emotional connections through the lens of a camera. The pivotal role of photography in immortalizing memories and weaving stories that resonate with the soul. Our heartfelt commitment to creating experiences that transcend mere artwork, focusing instead on fostering genuine emotions and connections. The profound impact of meaningful conversations that prioritize emotions and personal connections over mere transactions.  
Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.
 
The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.
 
Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.
 
Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.
 

Join us the team delve into the transformative power of mindset and intention in the world of marketing. Discover why marketing is more than just spending money—it's an investment in your business's growth. Learn how consistency and repetition are key, and conquer your fear of reaching out to potential clients. From branding to effective use of offers, we cover it all. Don't overlook older leads—nurture those relationships! Plus, find out how a positive mindset can boost your marketing game. Feeling stuck? We've got the solution. Tune in now!
The importance of the transformative mindset and intention in marketing. Viewing marketing as an investment in business growth and success. The significance of consistency and repetition in marketing efforts. Strategies for setting aside dedicated time for making phone calls to potential clients. Overcoming phone anxiety and procrastination. Strategies for boosting confidence in reaching out to potential clients. Exploring the concept of branding and its impact on marketing. Addressing concerns around using offers effectively. Recognizing the value of follow-up calls with older leads. Emphasizing the role of mindset and intention in making effective phone calls. Strategies for implementing pattern interrupts and changing states to overcome challenges. Understanding marketing as an opportunity to brighten someone's day. Exclusive offer: Free 30-day trial of Difference Maker Impact for Facebook ads success. Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.
 The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.
Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.
Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.