The Hear It Podcast Rebecca Roberts, Thread & Fable

Season 4 finale with host Rebecca Roberts joined by Ruth Dale and Nathan Monk to discuss behaviour change, tech and higher education. 
Ruth Dale is founder of the Behaviour Change Marketing Bootcamp, having worked across major national campaigns in the health and public sector. She shares her specialist understanding of behavioural science and how using it within behaviour change marketing campaigns can really help to influence action among a youth audience. 
Nathan Monk is cofounder of Smile and one of the brains behind Prospectus Plus, the innovative and personalised prospectus solution that is transforming the conversation around digitally tailoring recruitment journeys. We talk about how those shifts in recent years align to wider behaviours when it comes to tech, and why understanding human nature can help advance your campaign strategies. 
If you work in further or higher education, there's an early bird offer available to listeners for a special Behaviour Change Marketing Bootcamp hosted by Ruth and Rebecca on the 29th February https://www.behaviourchange.marketing/FEHE 
 
Find out about Prospectus Plus
Connect with Nathan
FInd out about Behaviour Change Marketing Bootcamp
Connect with Ruth
 
 
You can sign up for Rebecca's Engaging Youth update which comes out every Friday and brings you the latest insight and updates on youth audiences here https://www.threadandfable.com/ 
 
If you are interested in supporting the podcast or have an idea for an episode for next season contact info@threadandfable.com 

We hear from Rodney Hinds, Sports Editor at the Voice Media Group. Author, broadcaster and lecturer, Rodney co-founded the Football Black List alongside another recent Hear It guest Leon Mann, and among numerous accolades, featured on the Diversity Powerlist this year. We talk about the British Black Voices research, in particular findings around young adults as well as sport and why what we see on the pitch and how it's dealt with, can play a significant role in society.
Rodney Hinds on LinkedIn
The Voice online
Black British Voices Research
Articles from Rodney
Arsenal's Bukayo Saka on his visit to youngsters from where he grew up to dream big
England paying the price for the Saka, Rashford and Sancho abuse
Teenager jailed for Rashford abuse
Rashford the most trolled athlete
Book recommendation: Why We Kneel How We Rise by Michael Holding

We talk all things accessible with Sarah Brown-Fraser, one of the few disabled leaders in sport, packed full of great ideas and tools to use to improve accessible communications to a youth audience.

We welcome John Gilbert, Managing Director of Eski Media to this episode. We're talking about campaigns that tackle social issues and how we can co-create and work with youth audiences to create ones that make a difference. Eski Media is a creative media and marketing agency that's ambitious about creating social change through its work.
They've led numerous campaigns where engaging youth audiences and complex range of stakeholders has been part of the process.
Connect with John on X and LinkedIn
Eski Media
Campaigns from Eski we talk about:
Step Up
Influenced
Got your back
Thrown Away
And the new drama series being packaged for a range of public services, Circle North (well worth checking out).
Book John mentions: Science of Storytelling by Will Storr
 

Ben Verinder talks about the challenge to marketing and communicating the offer of Further Education in an ever shifting market.

We welcome Leon Mann MBE onto the podcast this epsiode. Entrepreneur, activist, broadcaster turned filmmaker, who’s spent his career telling stories throughout the world of sport. Founder of independent sports consultancy and production company Refresh Sports, also set up the Black Collective of Media in Sport (BCOMS), the networking group for black sports journalists, as well as the Football Black List, an initiative he co-founded in 2009, which highlights the achievements of black representatives in sport.
 
This episode we talk about diversifying talent within the sports industry, how BCOMS is elevating young talent and working with an industry that still has a way to go, in order for diversity of thought to improve the content, opportunities and leadership shaping its path. 
 
Things Leon talks about: 
The D word research from BCOMS
StreamYard
Week One Summer by Floyd Steadman
Ego is the Enemy by Ryan Holiday
Real Wins: Race, Leadership and How to Redefine Success by Michelle Moore