The Leader Brand Podcast Floortje Lopes

Welcome to episode 10 of The Leader Brand Podcast! Today Floortje is sharing one of her concepts about 4 types of brands. Building a leader brand t is the carefully executed harmony between identity and positioning. So what's happening on the inside and what's happening on the outside of a brand.
Having this insight into your brand helps you pinpoint exactly what you need to focus on to get you and your brand to the next level.
So in today's episode, Floortje will tell you exactly how those 4 brands appear in the market, what their pitfalls are, and what you can do to shift this.
If you recognize yourself in one of those brands, don't feel bad. Don't think that you're doing things wrong. Just see what it is you can do to improve or strengthen your brand.
We cover:
- The 4 types of brands
- How they appear in the market, what their pitfalls are, and what you can do to shift that

Connect with Floortje:
Instagram: @floortjelopes
Website: www.floortjelopes.com
Email: Floortje@treefullofscones.com
Youtube: Floortje Lopes

Welcome back to episode 09 from the leader Brand Podcast. Today's episode is about the 3 reasons why you do not undervalue yourself and start charging what you're worth.
Floortje has seen so many entrepreneurs that have great potential, and they have so much to share. But somehow, they don't level up their business in the way that they want to. They keep working harder and exchanging their freedom for more financial results.
People often think that making an impact and charging premium prices are not working together. Floortje believes that there's no contradiction between making money and making an impact.
And in fact, she's convinced that they go hand in hand and only reinforce each other. So in today's episode, Flooryje shares 3 reasons why you should not undervalue yourself and start charging what you're worth.
We cover:
The 3 reasons why you want to charge a higher price
- Charge higher prices create higher credibility
- Charging higher prices attracts committed clients
- Charging higher prices ignites action and result
 Free Guide
If you've listened to this episode, and you know, you've been underpricing, and you've been overworked. Floortje has created a FREE guide called: Own Your Worth! In this guide, Floortje explains exactly why you should want to make more money, charge higher prices, and why making money is not something bad.
Is this you? Download the free guide here!

Connect with Floortje:
Instagram: @floortjelopes
Website: www.floortjelopes.com
Email: Floortje@treefullofscones.com
Youtube: Floortje Lopes

Welcome back to a new episode from The Leader Brand Podcast!
Today your host Floortje Lopes is talking about a very interesting topic what people often mix up, and that is freedom vs. free time. And when you mix those 2 things up, you may find it hard to run your business.
So in today’s episode, Floortje will explain to you why she thinks freedom and free time are two different things, how you can create both in your business. And some action steps you need to take if you realize you are mixing up freedom and free time.
We cover:
The difference between freedom and free time What does freedom mean to you? What does free time mean to you? How you can create both in your business What action steps you can take if you mix those 2 up How Floortje plans her free time
Connect with Floortje:
Instagram: @floortjelopes
Website: www.floortjelopes.com
Email: Floortje@treefullofscones.com
YouTube: Floortje Lopes

Welcome to episode 7 of the Leader Brand Podcast. Today Floortje is talking about a question that she gets asked a lot. Whether you're an entrepreneur that is just starting out or an entrepreneur that has been in the business industry for quite some time, this is something that all entrepreneurs struggle with.
Today's episode is learning how to embrace yourself and your qualities as an entrepreneur and take those qualities to build the best brand possible for your business.
We talk about:
- Putting yourself out there
- Building your brand by being yourself
- Questions to ask yourself
- Embracing what we are good at as entrepreneurs
Connect with Floortje:
Instagram: @floortjelopes
Website: www.floortjelopes.com
Email: Floortje@treefullofscones.com
Youtube: Floortje Lopes

In today’s episode of The Leader Brand Podcast, Floortje will jump straight on why you should create a brand or business that is bigger than you. ’If you create a brand and business that is only based on you, you will create a prison.’’
Listen with an open mind and heart as Floortje tells you all the benefits of creating an authentic brand and business that enables you to have a stable income, have the freedom, and support your lifestyle.
We talk about:
- How to create a brand and business that will support you long term
- WHY you need to create a brand and business that's bigger than you
- Creating freedom in your business and exploring your potentials
- Aligning your brand and business 
Connect with Floortje:
Instagram: @floortjelopes
Website: www.floortjelopes.com
Email: Floortje@treefullofscones.com
Youtube: Floortje Lopes







 

For episode 5 of the Leader Brand Podcast, Floortje will guide you through the confusion and fear of getting started, ‘’I guess I’m not the only one who faced this pitfall or struggle and since I had a solution for myself how to get over this obstacle, I hope I can inspire you!’’
Find out the real reason that confuses you on why you haven’t started, why you can’t start or why you don’t want to start. Learn the simple but surefire ways on how you can push yourself to turn your visions into reality.
We talk about
- The effects of being scared to get started 
- Breaking down your vision into smaller steps
- Achieving one step at a time
Connect with Floortje:
Instagram: @floortjelopes
Website: www.floortjelopes.com
Email: Floortje@treefullofscones.com
Youtube: Floortje Lopes