7 episodios

The Marketing AI Show makes artificial intelligence actionable and approachable for marketers. Brought to you by the creators of the Marketing AI Institute and the Marketing AI Conference (MAICON), join us for bi-weekly conversations with top authors, entrepreneurs, AI researchers and executives as they share case studies, strategies and technologies that have the power to transform your business, and career.

The Marketing AI Sho‪w‬ Marketing AI Institute

    • Marketing

The Marketing AI Show makes artificial intelligence actionable and approachable for marketers. Brought to you by the creators of the Marketing AI Institute and the Marketing AI Conference (MAICON), join us for bi-weekly conversations with top authors, entrepreneurs, AI researchers and executives as they share case studies, strategies and technologies that have the power to transform your business, and career.

    Special Edition: The 2021 State of Marketing AI Report

    Special Edition: The 2021 State of Marketing AI Report

    We are entering the age of intelligent automation. What does it mean for marketers? How will our jobs evolve?
    These are just a few of the questions we sought to answer in the 2021 State of Marketing AI Report. We teamed up with Drift in fall 2020 to gain unparalleled insights into the awareness, understanding and adoption of AI throughout the industry. 
    What we learned is that the industry is on the cusp of transformation. In this episode Paul Roetzer, Founder and CEO, Marketing AI Institute, and Mike Kaput, Director, Marketing AI Institute, dive deep into 10 key findings from the newly released research. Listen to the whole interview to hear more about:

    Were there any surprises in the results?

    What does it all mean for the future of the industry?

    What does it mean for your career?

    • 59 min
    Harry Syed, Exec. Director of Innovation: AI That Could Change Everything

    Harry Syed, Exec. Director of Innovation: AI That Could Change Everything

    During his interview with show host Paul Roetzer, Harry discusses practical applications of AI that he has worked on and forecasts game-changing innovations coming in the next three to five years. Listen to the whole interview to hear more about:

    How AI will change our jobs as marketers. 

    How machines can make us more human. 

    Why McDonald’s is one of the most innovative brands he’s worked with. 

    Tips for marketers looking to become innovators.

    • 48 min
    David Meerman Scott, Marketing Strategist: Is Facebook Evil?

    David Meerman Scott, Marketing Strategist: Is Facebook Evil?

    David Meerman Scott digs into the dark side of social media and considers the question: Is Facebook evil? He also shares his thoughts on how AI-powered algorithms are affecting the way we consume news, and what it all means to brands and marketers.

    • 41 min
    Jeff Coyle, MarketMuse: Can AI Create Content?

    Jeff Coyle, MarketMuse: Can AI Create Content?

    In this episode, we address the burning question that drove our show host, Paul Roetzer, to start exploring AI years ago: Can AI create content? Back in 2015, the answer was generally no. But, so much has changed that impacts journalists, marketers, and the future of business. In this interview with Jeff, we discuss: 

    How AI can level up your content marketing. 

    How major advancements in natural language generation (NLG) are transforming the field. 

    Predictions for the future of content marketing as we know it. 

    Plus, major MarketMuse announcements for 2021.

    • 49 min
    Christi Olson, Microsoft: Conversational AI

    Christi Olson, Microsoft: Conversational AI

    In this episode, our main topic is conversational AI. Paul and Christi discuss the prevalence of conversational AI in our everyday lives—from voice search to chatbots and how they affect consumer behavior. She also answers several questions she gets from her marketing peers: 

    When it comes to voice search, where are the answers pulled from? And how does that affect my brand’s ability to show up?

    What is the difference between voice search and digital assistants?

    How can marketers get started with conversational AI? And what role will it play for the future of marketing?

    • 54 min
    Mathew Sweezey, Salesforce: The Post-AI Consumer

    Mathew Sweezey, Salesforce: The Post-AI Consumer

    Mathew is regarded as one of the leading minds on the future of marketing. During his interview, Mathew discusses the “Post AI Consumer,” and how AI has already changed the way consumers connect, find things, interface with technology, and make purchasing decisions. Listen to the show to hear more about:

    How deep fakes can actually be a positive thing. 

    Shopping on the "edge," and why it’s the next major wave of commerce.

    How you can adapt to a world in which AI powers everything.

    Ways to understand and apply AI in your career now.

    • 44 min

Top podcasts de Marketing