116 episodios

Hi, I'm Jacques, and I help course creators actually succeed with online courses.

More than ever before, regular people are taking their knowledge, packaging it up in an online course, and making a living doing it. I created my very own online course several years ago, and it’s been an awesome ride.

But not everyone is successful with online courses. In fact, far too many people’s courses never really take off. And that’s why I’m here - to make sure that doesn’t happen to you.

So what you can expect when you listen to the Online Course Show? Interviews jam-packed with tips from other successful creators. Coaching calls with some of my students. Insights into the behind-the-scenes of my course. And plenty of recommendations that you can put to practical use in your own business.

In other words, if you’re thinking about creating an online course (or wondering how to improve what you already have created), this is the podcast for you.

The Online Course Show Jacques Hopkins

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Hi, I'm Jacques, and I help course creators actually succeed with online courses.

More than ever before, regular people are taking their knowledge, packaging it up in an online course, and making a living doing it. I created my very own online course several years ago, and it’s been an awesome ride.

But not everyone is successful with online courses. In fact, far too many people’s courses never really take off. And that’s why I’m here - to make sure that doesn’t happen to you.

So what you can expect when you listen to the Online Course Show? Interviews jam-packed with tips from other successful creators. Coaching calls with some of my students. Insights into the behind-the-scenes of my course. And plenty of recommendations that you can put to practical use in your own business.

In other words, if you’re thinking about creating an online course (or wondering how to improve what you already have created), this is the podcast for you.

    116: How to Get 10,000 Students in Your Online Course

    116: How to Get 10,000 Students in Your Online Course

    We’re back with an all-new interview, this time with artist Angela Fehr! Angela recently hit an awesome milestone with her online course business, and it was great to get to know her a bit and chat about her online course journey.
    Marketing your course is like parenting or saving money: you could always be doing it better.
    Angela Fehr
    Angela has approached certain aspects of her course very differently than me, but we also have had a lot of similarities in starting out. It’s always great to hear what works for other course creators, and I think you’re going to enjoy our conversation! 
    In This Episode, We Talked About:   

    (1:47) Updates from me and David on webinars, upcoming travel, and more
    (6:50) Angela introduces her online course business and shares a recent milestone
    (10:14) The teaching platform Angela relies on
    (12:22) Looking back at her online course journey
    (15:22) Thinking about changes in online course businesses as they become more mainstream
    (17:01) Building an audience and evolving course content
    (20:05) When Angela realized that her online course was going to work
    (21:16) Branding and marketing decisions
    (26:06) Does Angela use scarcity to drive sales?
    (27:19) How she spends most of her working time and how she measures growth
    (31:04) Looking at similarities in how we gain traffic
    (32:27) How Angela deals with exchange rates for international sales
    (34:48) Favorite tools and thoughts on keeping things simple early on
    (40:05) Mighty Networks vs. Facebook Groups
    (44:03) Angela’s advice for new course creators
    (46:01) David and I discuss what we’re most impressed by with Angela and her business
    (48:22) Thoughts on why I prefer Facebook Groups
    (52:11) Creating courses and moving past imposter syndrome
    (54:39) Wrapping up

    That’s all for now, folks! See you on the next episode of The Online Course Show, and don’t forget to sign up for my Online Course Community (link below) if you haven’t already.
    Links
    Bonjoro Free Trial
    Angela’s Website
    Teachable
    Logitech C920 webcam
    Camtasia
    Canva
    Mighty Networks
    Zapier
    ConvertKit
    Loom
    Screen-Cast-O-Matic
    The Online Course Community (free Facebook group)
    Piano in 21 Days
    The Online Course Guy














    Jacques Hopkins: Episode 116 is brought to you by Bonjoro. Bonjoro is one of my favorite tools for course creators, and there's really no limit to what you can do with it. It allows you to quickly and easily send a video, a personal video, to anyone with an email address. As most of you know, I use it each and everyday to personally welcome and thank those that sign up for my piano course the day before.
    But just the other day I was running late for an appointment I had with somebody coming on to be interviewed for this very show, and instead of sending an email, I sent that person a Bonjoro explaining to them what was going on. I was actually at a doctor's appointment with my daughter and she was able to just be very understanding to my situation and she really appreciated me telling her that information with a Bonjoro.
    If you're not using Bonjoro yet, I want you to try it out and you can try it out with a free trial by going to Bonjoro.com/Jacques. That's B O N J O R O dot com slach J A C Q U E S.
    Regular people are taking their knowledge and content, packaging it up in an online course, and they're making a living doing it. But not everyone is successful with online courses. There's a right way and there is a wrong way, and I'm here to help course creators actually succeed with online courses.
    Hi, I'm Jacques Hopkins, and this is The Online Course Show.
    And off we go. Welcome aboard. Glad you're with us. This is The Online Course Show. I'm your host, Jacques Hopkins, and here with me is our beloved cohost, David Krohse.
    David Krohse: Hey there.
    Jacques Hopkins: And we're excited to dive into all things online courses with

    • 56 min
    115: David Wallimann Returns to Talk YouTube + Online Course

    115: David Wallimann Returns to Talk YouTube + Online Course

    One of my favorite episodes from last year was Episode #57 with David Walliman, so in this new year I was excited to have him back on the show with me. There was a lot to talk about and some interesting epiphanies David had that we all can learn from.
    Look at the trends… Look at the bigger picture. That’s the wiser approach.
    David Walliman
    It was great to get David’s perspective on what worked (and didn’t) for him in the last six months. I hope you enjoy listening in on our conversation!
    In This Episode, We Talked About:   

    (2:07) Recent LSU highlights and the genesis of my new Friday Facebook Live chats
    (5:53) Setting up a webinar for the first time
    (12:44) David Krohse’s plans for reaching out to new potential students
    (17:58) Revisiting my first interview with David Walliman from way back when
    (20:19) The downside to being extremely consistent with a given process – and what that meant for David moving forward
    (22:58) How he improved his content planning to take off some pressure
    (25:29) Burnout, breaks, and figuring out what is actually necessary to sustain business (hint: this will be different for different businesses)
    (31:02) Gaining perspective on success and fluctuating sales
    (34:12) Would David still encourage people to create their own online course?
    (35:22) How has his branding evolved?
    (37:39) Teachable, new tools, and growing David’s team
    (40:49) His response to a question someone recently asked me about transitioning into online courses
    (44:20) Navigating licensing issues in the music niche
    (46:10) David’s goals for 2020
    (47:19) Wrapping up our interview
    (47:47) David Krohse and I discuss the importance of auditing business processes
    (50:16) My story of making the switch from a “normal” job to online course creation
    (53:37) Thoughts on platform choices and content planning
    (54:36) Getting ready for the ups and downs of owning your own business

    That’s all for now, folks! See you on the next episode of The Online Course Show (and don’t forget to check out the Facebook group link below if you haven’t already). 
    Links
    Deadline Funnel Free Trial
    David’s Website
    OCG Episode #57
    Teachable
    Crisp
    The Online Course Community (free Facebook group)
    Piano in 21 Days
    The Online Course Guy














    Jacques Hopkins: Episode 115 is brought to you by Deadline Funnel. A tool I've been using for years and absolutely love, but so have many people that have been on this podcast, including Bailey Richard. Bailey says, the problem with live periodic launching is that it's a lot of work. It's stressful, and it's also risky.
    You only have one week, a year or two or three to make the money from this course. You need to really survive. If anything goes wrong, what would you do then? It's for those reasons, people often prefer the second method of selling, which is evergreen sales. Your courses open 24/7 365 for anyone to buy, so you can theoretically make money while you sleep, right?
    Well, here's the thing though, 99.9% of people are doing evergreen sales wrong. You can't just put a link in your sales page on your website and hope for the best. That's not marketing, and that's not strategy. Doing that lacks urgency and scarcity to get people to buy now they say, Oh, I get paid Friday, and then I'll come back then.
    They never do.
    The trick to evergreen sales is to replicate the authentic urgency and scarcity of a live launch in an evergreen funnel. If you can do that, then you're creating a converting funnel that does the work of selling for you so that then you can put all of your focus and energy on driving traffic to that evergreen funnel.
    I use Deadline Funnel and all my evergreen funnels to create those conditions. So don't just take it from me. Take it from Bailey as well and countless of others. Evergreen funnels work, and the best way to do them is with Deadline

    • 1m
    114: Podcasting for Course Creators

    114: Podcasting for Course Creators

    We’re changing things up a bit today: on this episode of The Online Course Guy, I am the guest, and the host and interviewer is actually Evan Johnson of Path to Podcast Success! I had the pleasure of chatting with Evan a short while ago, and thought that the topics we covered could be of value not only to his audience but to mine.
    Be consistent and stick with it.
    Jacques Hopkins
    I hope you enjoy this role-reversal interview, and hopefully learn something you can use in your own online business or podcast.
    In This Episode, We Talked About:   

    (1:29) An introduction to today’s episode
    (2:11) My biggest fear before starting my own podcast – and how I got past it
    (4:08) Branching out into interviews
    (5:10) Talking podcast format evolution and recurring themes
    (6:00) My business funnels and the role my podcast plays
    (9:08) Starting out with basically zero audience
    (10:24) My podcast production process
    (13:41) How much time does outsourcing save me?
    (15:51) The benefits of having a podcast
    (16:53) Is outsourcing worth it?
    (19:02) Where I found my team
    (19:09) What I wish I had done differently when I was starting out
    (20:51) How I built my audience
    (22:45) My thoughts for people considering starting their own podcast

    That’s all for today, but Nate and I will be back soon with more cool tips and great insights from the world of online business and courses!
    Links
    Bonjoro Free Trial
    Path to Podcast Success
    Upwork
    The Online Course Community (free Facebook group)
    OCG episode 89
    Piano in 21 Days
    The Online Course Guy














    Jacques Hopkins: Episode 114 is brought to you by Bonjoro. Bonjoro is one of my favorite all-time tools to use as a course creator because it allows you to keep being so personal, but it still makes things so easy. Bonjoro is a tool that allows you to quickly and easily send a short personal video to anybody with an email address.
    So everyday I log in to my Bonjora account and I'm able to so, so easily send one of these short personal videos to everybody that bought my piano course the day before. My students so appreciate it and I don't think I'm ever going to stop doing these. You can get a free 14-day trial of Bonjoro and try it out for yourself by going to bonjoro.com/jacques. That's Bonjoro dot com slash J A C Q U E S.
    Regular people are taking their knowledge and content, packaging it up in an online course and they're making a living doing it, but not everyone is successful with online [00:01:00] courses. There's a right way and there's a wrong way, and I'm here to help course creators actually succeed with online courses.
    Hi, I'm Jacques Hopkins and this is The Online Course Show.
    And off we go. Welcome aboard. Glad you're with us. This is The Online Course Show. I am your host Jacques Hopkins, and I'm excited to dive into all things online courses with you today.
    Today's episode is going to be just a little bit different than normal. I was interviewed recently on a podcast about podcast, and it was a really good conversation. And I know there are many of you out there with podcast or thinking of starting a podcast to go along with your online course. And in this conversation with Evan Johnson of Path To Podcast Success podcast, I share a lot of my systems and processes for creating and sustaining a successful podcast.
    So I grabbed the audio from that interview where he [00:02:00] interviewed me, and I am sharing that with you guys in this episode. So without further ado, here is the full conversation between myself and Evan.
    Evan Johnson: Jacques, thank you so much for being on the Path To Podcast Success today. I've been really looking forward to our conversation.
    Jacques Hopkins: Thanks for the invitation. Appreciate it.
    Evan Johnson: So I'd like to start off in the same place with everybody, and that is what was your biggest fear of podcasting when you w

    • 26 min
    113: Bookkeeping for Course Creators

    113: Bookkeeping for Course Creators

    Happy New Year from The Online Course Show! David and I are excited to be back with a new year full of awesome upcoming content for course creators, and a big goal for 2020. I’m planning on putting out an episode every week, rain or shine, which means 52 episodes chock full of important info and helpful insights into the world of online courses. It’s a tall order, but I’m feeling confident!
    Kicking off this first episode of the year we have Parker Stevenson as our guest. Parker is co-founder of Evolved Finance, and he’s all about bringing course creators up to speed in an area that is extremely important to maintaining a healthy business: bookkeeping.
    The whole point is to run a business that makes profit so that you as a business owner can live a lifestyle you want to live.
    Parker Stevenson
    Parker provided some great food for thought on how to deal with finances within the world of online courses. I’m definitely taking his advice into consideration, and I hope you do, too!]
    In This Episode, We Talked About:   

    (1:14) Starting the new year with a big new goal for this podcast
    (2:42) Thinking about goals, motivation, and penalties for 2020
    (7:10) Reintroducing ourselves for new listeners
    (9:52) David and I revisit an issue that I recently discovered with my business bookkeeping
    (10:45) Introducing our topic and our guest
    (13:12) Parker tells us about his business working with online course creators
    (14:38) What is bookkeeping and why does it matter, anyway?
    (16:44) Being your own bookkeeper vs. hiring one
    (20:10) Insights that a service like Evolved Finance can give online course creators into their businesses
    (25:08) Why some businesses have less potential to be sold
    (26:44) The right percentage for profit
    (28:54) Parker’s thoughts for course creators looking for a bookkeeping service
    (32:41) What to look for in an accountant
    (37:11) Discussing the Profit First concept
    (41:43) Parker’s advice for new and aspiring course creators
    (45:24) How established course creators can set up a consultation call with Parker
    (48:33) Parting thoughts from Parker for course creators
    (49:28) David and I discuss the interview
    (52:56) What David’s been doing for bookkeeping and his tip for determining when to hire someone else
    (55:39) My experience with video editing hires
    (56:47) Will David outsource bookkeeping in the future?
    (58:56) Wrapping up

    We covered a lot of ground today, and I think there was plenty for new and growing business owners to consider. I hope you’ll drop me a line to let me know what aspect of today’s conversation was the most eye-opening to you. And stay tuned for another episode coming next week! 
    Links
    Deadline Funnel Free Trial
    Evolved Finance
    Profit First
    The Online Course Accelerator
    Piano in 21 Days
    The Online Course Guy














    Jacques Hopkins: Today's episode is brought to you by deadline funnel. I've been using deadline funnel for years for my online piano course. Dozens of guests on this podcast have mentioned that they use and love deadline funnel. And if you have an online course business, I recommend you use deadline funnel too.
    Evergreen funnels are amazing and nothing makes it easier or better experience for your customers than deadline funnel, and they have set up a special deal just for listeners of the online course show to learn more about deadline funnel and what that special deal is, head to deadline funnel.com/OCG again that's deadlinefunnel.com/OCG, which is short for online course guy.
    Regular people are taking their knowledge and content, packaging it up in an online course and they're making a living doing it. But not everyone is successful with online courses. There's a right way and there's a wrong way, and I'm here to help course creators actually succeed with online courses.
    Hi, I'm Jacques Hopkins and this is The Online Course Show.

    • 1h 1m
    112: Why I Started The Online Course Show & How I Can Help You in 2020

    112: Why I Started The Online Course Show & How I Can Help You in 2020

    It’s just me and you today – that’s right, it’s time for one of those rare solo episodes where the only person talking is me, myself and I. (Not for too long though, I promise).  
    As 2019 comes to a close, I want to give you a glimpse into the inspiration behind this show, some things I’m planning for next year, and even ways that I can help you with your own online course.
    “You’ve really helped pull it all together for me… I went through your course and redid my whole funnel, and I’ve done $1200 in three days!”
    -Student feedback from my Online Course Accelerator
    In This Episode, We Talked About:   

    (1:49) My journey towards creating this podcast and a pivotal email that helped kick things into gear
    (6:27) Some awesome deals I’m offering you (including a free resource valued at $1,000)
    (10:41) Feedback from one of my Online Course Accelerator students
    (12:07) My ongoing love for ClickFunnels – and I can help you get started without too much effort
    (14:05) Who is my Next Level Courses course for?
    (14:40) A big goal I’m setting for this podcast in 2020
    (15:29) What to do if you want to get in touch with me or join my online course community on Facebook
    (17:09) Wrapping up

    That about does it for this year! Don’t forget to join me and my co-host David in January 2020 – we have a bunch of great interviews and discussions lined up and coming soon. Happy New Year!
    Links
    Deadline Funnel
    Online Course Accelerator
    Next Level Courses
    My Favorite Online Course Guy Tools
    Facebook Group – The Online Course Guy Community
    OCG Episode 89
    Piano in 21 Days
    The Online Course Guy














    Jacques Hopkins: Regular people are taking their knowledge and content, packaging it up in an online course and they're making a living doing it, but not everyone is successful with online courses. There's a right way and there's a wrong way, and I'm here to help course creators actually succeed with online courses.
    Hi, I'm Jacques Hopkins, and this is The Online Course Show.
    And off we go. Welcome aboard. Glad you're with us. This is The Online Course Show. I am your host Jacques Hopkins, and I'm excited to dive into all things online courses with you today. I'm coming at you today with a very different episode. There's no interview, no cohost, it's just me and my microphone and I just want to kind of put a button on the year and tell you about where things are going in 2020.
    Today is Tuesday, December the 17th and this will be our last episode of 2019. We'll pick back up again with our regular format on Tuesday, January the seventh so just taking a short break for the holidays and also building a backlog of episodes up for the new year. But for right now, I just want to kind of look back at the history of this podcast with you, why I even started the online course guy brand, and I want to go over all the ways that I can help you with online courses in 2020.
    It's that time of year where we're planning out next year, and so if you've got an online course on your list for 2020 or maybe making your online course more of a success in 2020. I want to be here for you and want to explain how I can best help you. So first, let's look back the very first episode of this podcast. It came out on June the first 2017 so over two and a half years ago, which is just crazy to think about and to be honest with you guys, I got the idea for this podcast back in 2015. I thought it'd be really cool, really great to have a show completely focused on online courses and just interview other successful course creators.
    I knew that I personally would get a lot of value from a podcast like that, and I'm a big fan of creating things that I would like to exist, but that don't exist already. But the problem was back in 2015 that I didn't have much of a network. Piano in 21 days wasn't all that successful at that poin

    • 18 min
    111: The 5 Love Languages for Course Creators

    111: The 5 Love Languages for Course Creators

    Yes, you read that episode title correctly! We are taking a short break from our standard interview format to discuss a very popular book from a unique perspective. While some of you may have heard of the concepts explained in The Five Love Languages, I’m willing to bet you haven’t thought too much about how to apply those principles to the world of online courses. But that’s exactly what we’re doing today.
    If someone’s love language is [being used, hopefully] they’re seeing that I’m taking the time to respond and help them.
    Jacques Hopkins
    In This Episode, We Talked About:   

    (1:28) Updates from me and David
    (3:00) How we learned about The Five Love Languages
    (6:09) David breaks down the different love languages and we discuss some examples
    (10:11) Practical application of love languages in our relationships
    (20:08) Gift-giving – where does it fit into an online course business?
    (32:14) Incorporating acts of service into sales funnels and enrollees’ course experiences
    (36:40) Creating opportunities for quality time
    (44:46) Using words of affirmation throughout our online course businesses
    (46:21) Thinking about how to use the quality time love language and welcoming new members into my free online course Facebook group
    (48:30) “I’m proud of you.”
    (49:50) Building rapport and giving students confidence despite the disconnect of online communications
    (51:21) The one thing that would convince David to sign up for my piano course
    (53:09) Can physical touch factor into remote learning?
    (56:01) Storytime with David 
    (57:50) Being authentic and finding ways to connect
    (1:00:42) Wrapping up

    That’s all for now, folks! See you on the next episode of The Online Course Guy.
    Links
    Bonjoro Free Trial
    The 5 Love Languages
    Piano in 21 Days
    The Online Course Guy














    Jacques Hopkins: Today's episode is brought to you by deadline funnel. I've been using deadline funnel for years for my online piano course. Dozens of guests on this podcast have mentioned that they use and love deadline funnel, and if you have an online course business, I recommend you use deadline funnel too.
    Evergreen funnels are amazing and nothing makes it easier or better experience for your customers than deadline funnel, and they have set up a special deal just for listeners of the online course show to learn more about deadline funnel and what that special deal is, head to deadlinefunnel.com/ocg. Again, that's deadlinefunnel.com/ocg, which is short for online course guy.
    Regular people are taking their knowledge and content, packaging it up in an online course, and they're making a living doing it. But not everyone is successful with all nine courses. There's a right way and there's a wrong way, and I'm here to help course creators actually succeed with online courses.
    Hi, I'm Jacques Hopkins and this is the Online Course Show.
    And off we go. Welcome aboard. Glad you're with us. This is the Online Course Show. I am your host Jacques Hopkins, and here with me is our cohost David Krohse.
    David Krohse: Hey, what's up? 
    Jacques Hopkins: And we are excited to dive into all things online courses with you today. David, welcome to episode one hundred eleven of the Online Course Show.
    David Krohse: How's it going? 
    Jacques Hopkins: It is going, man. It's Chris. It's, it's, it's a holiday season and we are doing our very best to stay on top of things this year. I feel like every year we're just like behind Christmas cards, gifts, and, and I'm just really, my wife and I are trying to stay on top of things. I'm even going to try to get my Christmas lights up here.
    You know, I feel bad putting Christmas lights up so late 'cause then you don't get to enjoy them for very long. But I'm also not, you know, decorate for Christmas before Thanksgiving guy either. 
    David Krohse: Sure. 
    Jacques Hopkins: What's going on

    • 1h 2 min

Reseñas de los clientes

Adrià Jiménez Bové ,

Really helpful!!

I really enjoyed it, I started as an amateur and now I’m quite like a little Mozart!! :)

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